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Media Playground 2013 #mtplayground Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis.

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Presentation on theme: "Media Playground 2013 #mtplayground Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis."— Presentation transcript:

1 Media Playground 2013 #mtplayground Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis of Twitter conversations around TV programmes. What are the implications for both advertisers and the TV industry? Julie MacManusMediaTel th March 2013

2 Media Playground 2013 #mtplayground 40% of all Twitter traffic around peak time is about TV 6 million UK Twitter users tweeted about TV (Jan – Oct 2012) 60% of UK Twitter users use Twitter while watching TV Twitter & TV Twitter UK Internal 2012: SecondSync 2012

3 Media Playground 2013 #mtplayground Connected Consumer / SecondSync 2013

4 Media Playground 2013 #mtplayground SecondSync 2012

5 Media Playground 2013 #mtplayground SecondSync 2012

6 Media Playground 2013 #mtplayground

7 Freeview Made in Chelsea Advert

8 Media Playground 2013 #mtplayground

9 #DancePonyDance

10 Media Playground 2013 #mtplayground Tweets mentioning John Lewis pre and post “The long wait” launch

11 Media Playground 2013 #mtplayground UK Census 2011/UKOM Nielsen Dec monthly averages: UKOM Nielsen/MediaTel Average monthly users 2012 Facebook Twitter users age profile vs the population Twitter

12 Media Playground 2013 #mtplayground 54 million Facebook mentions of Super Bowl vs 24 million tweets 90% of brand conversations happen offline 44% of people use social networks every week Facebook/Twitter UK Internal 2012: SecondSync 2012/Keller Fay/Nielsen

13 Media Playground 2013 #mtplayground

14 Thank you Media Playground th March – RBS MediaTel Group UK


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