Presentation on theme: "Increasing your Market Share in Mexico, Central & South America, and the Spanish-Speaking Caribbean Marketing Communication Tools Overview Presented by:"— Presentation transcript:
Increasing your Market Share in Mexico, Central & South America, and the Spanish-Speaking Caribbean Marketing Communication Tools Overview Presented by: REPORTERO INDUSTRIAL (RI) Print Magazine / Digital Magazine / E-newsletter / Web Portal / Research Services
Marketing Communication Strategy Top quality and highly valued editorial content Trusted & extensive reach –Deep and extensive reach covering all industry segments –Pan regional reach across 20 Latin American countries –BPA Worldwide audited circulation Multimedia penetration –Print Magazine –Digital Magazine –E-newsletters –Web Portal Direct marketing capabilities –Personalized covers –Personalized info-letters –Email broadcast services –Mailings of customized product catalogs Market research services –Buying intention, branding and/or market share surveys –Customized surveys to gather market intelligence Why include Reportero Industrial in your marketing budget?
Top-Quality Editorial Content All main manufacturing processing technologies are covered by RI: –Industrial hygiene –Motion controls –Industrial automation –Industrial wireless solutions –Material handling equipment –Pumps, valves & compressors –Analysis and monitoring equipment Customized regional content: –Brazilian market (2 reports x year) –Mexican market (2 reports x year) –South American markets (2 reports x year) Extensive show-conference coverage: –Expomanufactura, Monterrey, Mexico- ISA Expo-Control, Mexico City, Mexico –Pittcon, Chicago, USA- Expopack, Mexico City, Mexico –Tecma, Mexico City, Mexico- National Manufacturing Week, Chicago, USA –Interkama, Hanover, Germany- ISA Expo, Houston, USA –OTC, Houston, USA- Chem Show, New York, USA –Achema, Frankfurt, Germany- SPS/IPC Drives, Numberg, Germany –Feimafe, Sao Paulo, Brazil Why Latin American manufacturing professionals read RI?
Pan-regional Reach Across Latin America Reach of over 35,000 qualified Latin American manufacturing professionals. BPA Worldwide June 08 audit A single buy enables you to reach all industry segments
Pan-regional Reach Across Latin America Pan-regional reach covering 35,000+ qualified Latin American manufacturing professionals across 20 countries. BPA Worldwide June 08 audit A single buy covers Mexico, Central/South America & the Spanish Caribbean
Print magazine 4 Ways To Deliver Top Quality Content One effective media mix to increase exposure and your ROI Digital magazine E-newsletters Web portal
Print Magazine There is no more effective media to build and position your brand in Latin America than REPORTERO INDUSTRIAL magazine. Print media generates loyal readers. Print media seeks readers and prompts them to inquire about technologies they read about in the magazine. Print media creates brand awareness, loyalty and ultimately interaction with all other electronic media outlets, making it the platform of any successful multi-media program. 35,005 print subscribers 105,000+ readers (pass alone readership of 3:1) Display and Export Showcase ads 66-years of experience! PRINT MAGAZINE No other media can build your brand like print media can!
Digital Magazine Reach internet savvy manufacturing professionals via a media that enables online and offline readership and facilitate supplier-buyer interaction: 6 issues per year (same as print magazine) 1,950 visits (average Feb-Sep 08) 33,425 page views (average Feb-Sep 08) #1 Enhance your print advertisement via the following multimedia features: Videos Flash animated ads Digital magazine sponsorships (logo, message and link) Theme tabs to direct visitors to your ad and/or press coverage right from the digital cover #2 DIGITAL MAGAZINE Enhance your print ad with multimedia features that captivate internet savvy users! View a live Digital issueDigital
Biweekly E-Newsletter A highly efficient and cost-effective marketing tool that engages manufacturing professionals every 2 weeks with the latest industry information: 4,891 unique visitors per edition (average Jul 07-Oct 08) 8,098 page views per edition (average Jul 07-Oct 08) 1,410 click-throughs per edition average Jul 07-Oct 08) 17% click-through rate (average Jul 07-Oct 08) #1 Generate traffic through your own site by featuring a banner or a sponsored news in any of the available 25 editions per year: One (1) headline banner per issue Five (5) top banners per issue Five (5) sponsored and unedited news including title, logo, photo, text and full contact information Very limited inventory! Reserve your program TODAY! #2 E-NEWSLETTER Be part of the news that reach information-hungry professionals every 2 weeks! View a live E-newsletterE-newsletter
Web Portal An effective reference tool for buyers interested in finding new equipment news and potential suppliers: 7,467 unique visitors per edition (average Jan-Oct 08) 31.574 page views per edition (average Jan-Oct 08) #1 Generate traffic through your own site by featuring a banner ad or a Spanish (or Portuguese) written SHOWROOM to customize your message in the region: Banners: headline and side banners Showroom includes: Product catalog of up to 30-references with photos or optional videos and downloadable spec-sheets Calendar of events page Supplier news page to post up to 5 press releases Company profile page with text, photo or video, introductory text and permanent contact information RFQ/RFI module requesting all needed info for proper follow-up #2 WEB PORTAL Generate traffic and leads by being present in a leading Spanish-written industry site View a live ShowroomShowroom
Personalized twin covers Direct Marketing Capabilities Add the power of personalization and see your response rate grow! Personalized info-letters Customized product catalogs Email broadcasts
Personalized Twin Covers Target your audience by industry niche, reader profile and/or geographical area via a personalized message in a twin cover of REPORTERO INDUSTRIAL, using an editorial- like headline that creates a one-on-one conversation with your clients. #1 The personalized cover program includes the following: Cover: Personalization via the use of the subscriber name, company name, activity and/or geographical location, plus and editorial-like headline. Inside-Front Twin Cover: The inside-front twin cover allows for the placement of a full-page and also personalized ad to close the message presented in the form of a headline news in the twin cover. #2 PERSONALIZED COVERS Capture the attention of potential buyers right on the magazine cover!
Personalized Info-Letters Target your audience by industry niche, reader profile and/or geographical area via a creative 4-color marketing piece that includes text and photos of your products and services, using the power of personalization! #1 The personalized Info-Letter is to be poly-bagged with one issue of REPORTERO INDUSTRIAL. The power of personalization and the capability of targeting your message to a highly select audience make the Info-Letters a highly cost-effective marketing tool. #2 PERSONALIZED INFO-LETTERS Capture the attention of potential buyers via a personalized insert!
Email Broadcast Services Target your audience by industry niche, reader profile and/or geographical area and generate immediate supplier-buyer interaction via a creative email messages that use the power of personalization! #1 The email broadcast is sent to the entire database or to a selected sample. There is a flat fee per delivered email and the effectiveness of your campaign is backed-up by complete statistical analysis performed by the email manager software StrongMail. #2 EMAIL BROADCASTS Generate supplier-buyer interaction via effective email advertising!
Customized Product Catalogs Target your audience by industry niche, reader profile and/or geographical area by sending a customized product catalog written in Spanish (or Portuguese) to the specific audience you are focusing on. #1 The customized product catalog is to be poly-bagged with one issue of REPORTERO INDUSTRIAL. This turn-key project includes the translation of your English catalog; layout and printing of the new Spanish piece; plus postage and handling costs to deliver it to the selected target audience. #2 CUSTOMIZED PRODUCT CATALOGS Deliver a customized product catalog in Spanish to the right audience!
Market Research Services Instant Research allows you to poll magazine subscribers and registered portal users to conduct buying intention, branding, market share or any other survey to uncover unique market opportunities for your company on a per country and/or per industry niche basis. #1 Instant Research is a survey conducted via email. An invitation letter to participate is sent to selected subscribers by our Editor, either acknowledging the supplier or making the survey anonymous. After a two- week period the data is collected and tabulated to produce a Findings Report. Follow-ups to identified leads can be done via email broadcast and/or personalized mailings. #2 INSTANT RESEARCH Survey our subscriber list to uncover unique market opportunities!
THANK YOU! Contact your Sales Representative at: www.reporteroindustrial.com/mediakits/sales_reps For information on complementary manufacturing publications click on the appropriate publication: For information on other industries covered by B2Bportales: www.b2bportales.com Worldwide ReachBrazil Mexico India China