Presentation on theme: "Technology for Non-Profit Organizations Presented by Charlie Hunsaker November 12, 2001 AFP/Villanova - Fundamentals of Fund-Raising."— Presentation transcript:
Technology for Non-Profit Organizations Presented by Charlie Hunsaker November 12, 2001 AFP/Villanova - Fundamentals of Fund-Raising
2 AGENDA Introduction to Systems Concepts Background - Technologies & Skills Package Choices & Costs Using the Internet in Fund-Raising Future Directions of Technology Opportunities for your Questions
3 Technology for Non-Profit Organizations Introduction to System Concepts
8 Technology Environment Speed of Hardware Improvement 1/18/00 PC Magazine - Athlon/750 & Pentium III/733 Compete for Fasted PC Title 3/6/00 YahooNews - AMD Unveils First 1 GHz Chip before Rival Intel & Gateway has ad in WSJ for Computer using it that day! 2001 - Dual & Quad processor at 2GHz now Software, Services & Companies changing in Internet Time Communication Technology changing daily 56KB, ISDN, DSL, Cable for faster speed
9 New Demands for Skills Its not just a learning curve you face, its a Learning Pyramid New business functions supported by computers and demanded by more competitive fund-raising New hardware & systems technologies Experience is directly proportional to computer time wasted. - Hunsaker Get/Provide training Spend time with the system to understand how to use it.
13 Choices in Development* SW Under $5,000 ebase Lifeline GiftMaker EDS Donor Records JSI Paradigm Donor Perfect TRAC-Exceed $5,000 to $50,000 GiftMaker Pro Results/PLUS Raisers Edge Millennium Over $50,000 (Mini & Mainframe BSR Advance Ascend Viking Target Team Approach UST Summit Integrated with Institution-Wide System Higher Education Association Management * often includes membership
14 Why the Difference in Costs? Depth & breadth of functionality Quality of the product Services bundled with the software Philosophy of the vendor Size of the installed user base
15 Choices in Other NP Software (PC-based systems) Major Prospect Gifted Memory F-R Proprietary Event Management EventMaker Pro Events/PLUS Summit Events Mgr NEW Internet-based Development Package eTapestry Millennium DonorPerfect, others?? General Accounting Blackbaud MIP Exec Data Systems Cougar Mountain Great Plains Echo Mgmt Group many others...
16 Key Cost & Budget Issues IT never has been a one-time cost; budget beyond acquisition (3-4 year replacement) Hardware that cost $7,000 in 1988 now is under $500. You pay $1,500 to get 30x the capabilities (RAM is cheaper than TP.) Software cost also dropping, but often require upgrades for new capabilities Computers wont eliminate positions. Budget for training and support!!!
17 Other Things to Remember Learn the database Play with the system to find out which reports work & where data is located on screens Focus on consistent coding & entry of data Document policies & procedures. Get Management into the System Employ project management protocols (Quick, cheap, good; Pick Two!)
19 Technology for Non-Profit Organizations Using the Internet in Fund-Raising
20 Using the Internet in Fund-Raising Internet Basics Presentation at www.riarlington.comwww.riarlington.com Finding the Donors (or the information) Helping the Donors Find You Show Me the Money! Recognition & Stewardship Other Useful Links
21 Internet Basics 65M Internet users in US in 1999; average user spent $1,900 on the Net Users should double & spend $4k by 2002 Over a billion pages; millions out of date Not just the WWW - includes FTP, E-mail, USENET, ListServs, Telnet Quick discussion of terms: Domain, URL, http, HTML, XML, ISP, others?
22 Facts of Life The Internet is vast and anarchic Organize before you look You WILL waste valuable time! Research Axioms Always know & record the source of your data Check multiple sources (3+) for verification When in doubt, leave it out.
23 Finding the Donors (& Data) Finding Information Search Engines & Search Sites Name, address, & phone directories Business and stock data Non-profit links Researching Donors Using the tools above Accessing key sites
24 Finding Information Search Sites Top Five Sites (by visits) www.yahoo.com 36Mwww.yahoo.com www.go.com 19Mwww.go.com www.lycos.com 18Mwww.lycos.com www.excite.com 13Mwww.excite.com www.altavista.com 10Mwww.altavista.com Techniques use multiple engines organize bookmarks + and or Newer Search Engines Meta Search tools www.northernlight.com www.google.com www.infozoid.com www.dogpile.com New Search Organizers www.vivisimo.com www.wisenut.com www.teoma.com
25 Finding People Directory Searching Name & Address www.switchboard.com www.anywho.com RPSwww.anywho.com www.555-1212.com RPS; Subscriptionwww.555-1212.com www.whowhere.com
26 Finding Information on Prospects & Donors Individuals David Lambs Site www.lambresearch.com Knowx Public Records www.knowx.com Northwesterns Tax DB http://pubweb.nwu.edu/ ~cap440/assess.htmlhttp://pubweb.nwu.edu/ ~cap440/assess.html APRA Home Page www.aprahome.org Corp & Foundation Data General Research www.hoovers.com www.edgar-online.com www.foundationcenter.org Insider Trading CBS Market Watch InsidersCBS Market Watch Insiders Stock Quotes & Charts finance.yahoo.com
27 Elements of Web Site Success Get traffic to site Look professional Keep people at your site - stickiness Differentiate yourself from competition Know & Focus on your objective Get people to take action Get them to complete the transaction Do something with non- buyers/non-donors Get them to come back Develop Referrals Systematize
28 Helping the Donors Find You Promoting Your Presence Individual Engine (example) www.lycos.com/addasite.html Multiple Engines register-it.netscape.com/ Web Presence Stickiness (interesting, useful, current) Audience Driven (www.udel.edu ) A Good Example www.redcross.orgwww.redcross.org
29 Show Me the Money! Different ways of giving Pledge, Credit Card, Phone www.redcross.org See their choices and formswww.redcross.org More than just money www.redcross.org Time, blood, tissue, etc.www.redcross.org Planned Gifts Information www.temple.edu/alumni_friends/giving/how.html Merchandise Sales shop.pbs.orgshop.pbs.org
30 Resources for Getting Donations Sites that process donations for you - very new and in development Helping.Org with numerous resources www.helping.org GivingCapital - a new organization to process on-line gifts www.givingcapital.com FRS Vendors also provide service (e.g., Blackbaud, DonorPerfect, others)
31 Recognition & Stewardship Recognizing Donors on the Web Example Sites Penn Library American Diabetes Association - E. Knight Fund Staying In Touch E-mail communications Offer E-mail address forwarding Broadcast e-mail like mail merge Keeping your site up-to-date to attract revisits
32 Other Development Uses Vendors Using the Web eTapestry Blackbaud JSI Millinneum many others Links of Interest NSFRE/AFP www.nsfre.org Non-profit Organizations www.pj.org/links_metaindex.cfm www.guidestar.org Other Uses Job Boards jobs.pj.org Training www.blackboard.net Procedures www.riarlington.com/ proclinks.htmlwww.riarlington.com/ proclinks.html
34 Quotes about the Future 1949 - "Computers of the future may weigh less than 1.5 tons" - Popular Mechanics, forecasting the relentless march of science 1957 - "I have traveled the length & breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." - editor in charge of business books for Prentice-Hall 1977 - "There is no reason anyone would want a computer in their home" - Ken Olsen, president & founder of DEC 1981 - "640K ought to be enough for anybody." - Bill Gates
35 The Future after 2001 Internet will continue to expand as a force world-wide: B2B, global connections, etc. Cell phones will add functionality PDAs, Internet appliances, will grow. Note Steve Jobs questioning of convergence Everything wired Multi-media, Video Conferencing, etc. Whats on your radar screen?
36 Thanks This presentation was prepared on a Dell XPS400 and a Sony VAIO laptop using PowerPoint, MS-Internet Explorer, iHarvest (for screen capture), Micrografx SnapGraphics, and bunch of other tools. It was printed on an HP6P. All of the equipment is horribly out of date as it is over 2 weeks old. If you have any questions or comments about the format or content of the presentation, please contact me at: Charlie Hunsaker R I Arlington 806 W. King Road, P.O. 1414 Malvern, PA 19355 (610) 647-2648 firstname.lastname@example.org Web Site: www.riarlington.comwww.riarlington.com