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R U Plug and Play? Mike R. Jay Master Business Coach.

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Presentation on theme: "R U Plug and Play? Mike R. Jay Master Business Coach."— Presentation transcript:

1 R U Plug and Play? Mike R. Jay Master Business Coach

2 2 Plug and Play (PnP) Its not your fathers Oldsmobile Its not your fathers Oldsmobile PnP is not just for computers PnP is not just for computers Solve my problemsdont make me learn! Solve my problemsdont make me learn! Customers need a seamless experience, not one they have to work at…with people they like and trust…and that adapts to them – while marketing through themcompletely under their control.

3 3 Value Chain vs. Ecosystem Linear meets Non-linear

4 4 PnP Principles Privacy Level based controls Privacy Level based controls Use Memetic Attractor Basins Use Memetic Attractor Basins Remove All Friction Remove All Friction Create Access to Energy Create Access to Energy Leave Footprints Leave Footprints Provide Actionable Frameworks Provide Actionable Frameworks 360º flows 360º flows PnP meets P2P (Peer to Peer) PnP meets P2P (Peer to Peer) Introducing the era of trans-humanism Introducing the era of trans-humanism

5 5

6 6 Networks Trump Brands Networks/Brands coexist Networks/Brands coexist to reduce risk, to reduce risk, save time save time same principle in good times and bad same principle in good times and bad Networks are the new normal Networks are the new normal Everybody has a brand, few are building networks Everybody has a brand, few are building networks too much brand noise/choice too much brand noise/choice networks forgive you, brands dont networks forgive you, brands dont Brands attractnetworks swarm! Brands attractnetworks swarm! The new normal begins with PnP + P2P The new normal begins with PnP + P2P smaller, more profitable metasystems with capability to swarm: smaller, more profitable metasystems with capability to swarm:

7 7 Viruses Love Networks Push/Pull Vs. Community Push/Pull Vs. Community A Virus (Brand) expands exponentially with PnP +P2P…only linearly without a network. A Virus (Brand) expands exponentially with PnP +P2P…only linearly without a network. Time decay lowers impact of brand in high noise environmentsmitigated with networks! Time decay lowers impact of brand in high noise environmentsmitigated with networks!

8 8 PnP Requires Emergenics Emergenics produces emergent properties necessary using simple rules and metasystem transitions produces emergent properties necessary using simple rules and metasystem transitions Transparency Transparency must adapt autopoietically in response to viral shifts/swarming without any customer intelligence or capital added must adapt autopoietically in response to viral shifts/swarming without any customer intelligence or capital added Memetic Sensitivity Memetic Sensitivity attractor basins attractor basins developmentalism developmentalism

9 9 PnP Network Metastasis Viral Diffusion: Viral Diffusion: through strong ties who are trusted with their opinions who self-promote through weak ties who observe the tag lines appended to viral messages Transparent InfoCapitalization: Transparent InfoCapitalization: scaling of phenomena through P2P (anything you have, we have) Reverse osmosis: standards – processes – functions – components to shape conditions, then add: [Beck = life-conditions, codes, worldviews, systems, behavior] Multilogue: Multilogue: flexibly supplies needed and wanted information at low cost in a 360 degree conversation without friction or pumping required by brandspriming only. Quantum Targeting: Quantum Targeting: interpersonal nature conveys information more precisely and efficiently than the mass media to people who have higher probabilities of wanting the information. [Utilizing the metaphor of Quantum Entanglement.]

10 10 How PnP? Context Aware Systems: Context Aware Systems: Coming with 4G wireless Identifies who it is and what they want/need and are packin Remembers their footprints and what memetic door they came through Location Aware Systems: Location Aware Systems: Identifies where in the system they are in terms of propinquity Knows what theyve purchased, completes a profile and makes available what they needusing new teleliving systems hardware and softwarein terms of proprioception. Development on a Stick Development on a Stick Most people will NOT (contrary to popular wishes--consciously evolving and wont in our lifetime!) be able to deal with future complexity, so complexity is reduced based on their ability to assimilate as defined through attractor basin residency. No Disruption No Disruption People will gravitate towards PnP (even though most will realize unconsciously)

11 11 Nite on the Town: Begins with Restaurant Query Query produces 4 restaurants with items synonymous with current eating trend, suggests one new restaurant that has just opened with something different on the menu. Query produces 4 restaurants with items synonymous with current eating trend, suggests one new restaurant that has just opened with something different on the menu. [Identifies nutrition requirements of your current diet and recent trend, reminding you of how youre doing based on the last time you weighed/worked outall PnP components] [Identifies nutrition requirements of your current diet and recent trend, reminding you of how youre doing based on the last time you weighed/worked outall PnP components] Reservations are made, directions print automatically, all dates are scanned in your book to see if special arrangements (birthdays,etc.) need to be included. Reservations are made, directions print automatically, all dates are scanned in your book to see if special arrangements (birthdays,etc.) need to be included. PnP suggests attire for the evening, naming two quick stops in your pathin case. PnP suggests attire for the evening, naming two quick stops in your pathin case. An option is made possible to contact any of your network in case others are available, automatically conforming search to number you most often dine with as default. An option is made possible to contact any of your network in case others are available, automatically conforming search to number you most often dine with as default. All current offers are scanned based on your entertainment trends and a new movie Matrix PnPis opening…by dining at one of the restaurants--free movie tickets when you bring a friend. All current offers are scanned based on your entertainment trends and a new movie Matrix PnPis opening…by dining at one of the restaurants--free movie tickets when you bring a friend. In addition to the movie, you receive a complimentary 24 hour rental of the new Matrix- Nissan…they are featuring for those who completed a surveyyour survey was completed automatically, with the new survey-select service you signed up for last month, when your PnP Agent was contacted about the new matrix-lovers network--no advertising, only a related suggestion based on trends non-choices removes you from the network automatically. In addition to the movie, you receive a complimentary 24 hour rental of the new Matrix- Nissan…they are featuring for those who completed a surveyyour survey was completed automatically, with the new survey-select service you signed up for last month, when your PnP Agent was contacted about the new matrix-lovers network--no advertising, only a related suggestion based on trends non-choices removes you from the network automatically. While at the movie, you enter the sweepstakes by allowing a level 2 radio upload of your smarts statsthe winner is announced in special code wired into the movie. All participants receive networking opportunities for other entertainment options based on trend patternsor for those ONLY allowing level 1 connections, a special rebate to their anonymous rebate account, which works completely outside their awarenessno suggestions permitted unless aligned with their designated networks. While at the movie, you enter the sweepstakes by allowing a level 2 radio upload of your smarts statsthe winner is announced in special code wired into the movie. All participants receive networking opportunities for other entertainment options based on trend patternsor for those ONLY allowing level 1 connections, a special rebate to their anonymous rebate account, which works completely outside their awarenessno suggestions permitted unless aligned with their designated networks.

12 12 For More Information: Email: coach@leadwise.com coach@leadwise.com


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