Presentation on theme: "Traffic Secrets Exposed Creating Your Own Internet Highway Traffic Jam Traffic+_______= Sales."— Presentation transcript:
Traffic Secrets Exposed Creating Your Own Internet Highway Traffic Jam Traffic+_______= Sales
What is Traffic? Traffic is basically getting people to your website. What Traffic is Not - Traffic is NOT sales. You Need Traffic That Converts Into Sales Without having the conversions to go along with the traffic that is coming to our site, we end up with what is called traffic death.
Traffic Death Leads to Some Serious Issues Most sites that do not convert well are not properly Search Engine Optimized. You will not get your site picked up by search engines. You wont be able to use paid traffic methods, because you will not be able to justify using them. You will stop getting JV Partners and the ones you have will quit promoting for you.
Conversions What is your conversion rate for each traffic source that you have? Do you know which sources of traffic are giving you the best conversions? What is your conversion rate for each keyword that you have? Do you know what pages of your website that you are losing your visitors on?
Do you know at what point you are losing your visitor when they leave your sales page? What page of your website results in the best conversion and are making the sales? Do you make the sale and have early un-subscribes? What follow up message in your follow up series is causing them to leave and which follow up message causes them to buy?
Google Analytics A good tool to recommend is Google Analytics. Google Analytics is a free software tool that will help you really take a good look at the action of your visitor on your website. It helps you get to the root of the problem that is keeping you from getting the conversions you need.
Split Testing Testing gives you the opportunity to maximize conversion rates, solve problems, and challenge assumptions. A/B Split Testing A/B Split testing is really nothing more than determining which elements on a page are helping the performance or conversion of your web page, and which of the elements are not and could be changed to help.
"A" in the equation refers to the original or the control page. "B" refers to an alternative element or to the challenger version. What Do I Test? Headlines, header graphics, page graphics, calls-to-action, offers, colors, fonts, or sales copy price points, actual sales copy, etc. Dont Quit Testing
#1 Traffic Generator JV Partners to Generate Traffic If you can manage to do it properly, this can be a great long term strategy for a steady source of traffic. It is the biggest, fastest, most powerful system I can think of to generate traffic. Make sure that you have an excellent product Have your site ready to go when you ask your JV partner to promote Start out by asking how you can help him (or her)
Traffic By Use of Affiliates Once you own your own products, this is by far the best long-term method to generate a constant flow of traffic to your site. Traffic by use of affiliates has no real risk when it comes to affiliate marketing. You only pay after the results are delivered.
Join Forums and Online Communities Forums – Your signature file becomes an advertising tool for driving traffic. With backlinks attached to your signature name, readers can instantly be guided to your site and thus increasing your traffic. Best Forum Practices: 1)Find Forums in Targeted Niche 2)Register In Forum 3)Read the rules 4)Setting Up Your Forum Profile 5)The Intro Post 6)Provide Value by Answering Questions (Possibly send to blog for answer) 7)Post Threads with Useful Information 8)Replicate This Strategy
Article Writing For Traffic This is a traffic tool that if used correctly can drive highly qualified and targeted leads to your business. I receive traffic from articles to my websites every single day and the quality of the traffic that the articles bring to my sites beat most others sources – even paid ones! The cumulative effect of this dynamic linking system results in: better search engine page ranking more exposure, wider visibility expert and authority status in your niche ultimately in increased traffic.
Common Article Marketing Mistakes Your articles dont have great titles Your articles dont flow well Your articles are TOO informative Your articles dont have good author BIOs
Using Keywords in Your Article Writing Why use keywords? The point is to be "found." Internet users across the globe are searching for information. If you don't incorporate these words into your web content, the other guy will... and then your reader is lost in someone else's copy. How are they searching? The same way you do: they type specific words into a search engine. Help them find you with keywords! Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content.
Keyword Density The use of keywords is important, but dont abuse them. Aim for 2-5% percent of your chosen keywords in your articles to rank high in the search engines. Use keywords too frequently and search engines may ban your site altogether because of keyword stuffing. Important: Insert your keyword in the title. Use the primary keyword in the first or second sentence in the first paragraph. Use the keyword in the anchor text – the text used to link to other pages. Use keyword variations or synonyms to make the articles flow better. Repeating the same keywords makes your article awkward to read.
Write Your Articles and Submit Them! Here is a list of some top Article Directories Do a search on Google for the term "Article Directory" and you will find many more.
Tips to Get Your Articles Read Use short paragraphs Make use of numbers or bullets Use sub-headings to sub-divide your paragraphs in the page Provide a good attention-grabbing title or header Keep them interested from the start to the finish Utilize figures when possible Write a resource box that makes people click
Article Resource Box Example Here is an example of a good resource box: John Smith is an Internet Marketing consultant and small business coach. Discover how you can make money online as quickly as today bymake money online visiting where you can download the free step-by-step video training series now.http://www.simplecashgenerationmethods.com
Article Resource Box HTML Example Here is the HTML version of the resource box. John Smith is an Internet Marketing consultant and small business coach. Discover how you can make money online as quickly as today by visiting where you can download the free step-by-step video training series now. HTML Link Code: Link text
Maximize Your Traffic Opportunities Create as many articles as possible. Basically the more articles you can create and distribute the more traffic you can start to see. Ensure you have keyword rich titles that have been researched so you know there is interest in those topics. Have a good resource box that sends them directly to your website or landing page.
Article Marketing Weekly Plan of Action 1)Research keywords and subjects for articles. 2)Make a list of article titles. 3)Start writing articles. (Use PLR) 4)Submit articles to article directories. 5)Ping Articles with 6)Bookmark Articles using or use 7)Repeat steps above each week.
Press Release Online Publicity Benefits Publicity is an inexpensive way to promote your website and build credibility. Press releases can really increase your sales, give your website more exposure, help your website get traffic for years down the road, and enhance the image of your business. The Internet is where people are going for their information, so leverage it.
Press Releases and Website Traffic Press releases can help build backlinks to your business which helps with SEO. Get your website exposure on high traffic websites that already have a captive audience. Press release sites are read by bloggers and other people looking for story ideas. Press releases themselves can rank in the search engines for good niche keywords.
What Is A Press Release? A press release is an announcement of an event, performance, or other newsworthy item that issued publicly. A press release is news about your business. It is written in third person and seeks to demonstrate the newsworthiness of a person, event, service or product. A short write up talking about your company, website, and or services. New Website Design New Product Review New Blog Post An Opinion You Have A press release just needs to have an angle. Remember the who, what, when, where, why, and how of journalism.
How Do You Write A Press Release? Develop your angle first. The angle is the topic of your story. Create a newsworthy title for your press release that includes your keywords. Write an introductory paragraph that lays out your press release point. Write 2 to 4 paragraphs for the body of the release. Put quotes in there. Include your closing paragraph.
Submitting Your Press Release Run a Google search for the following phrases to find more PR sites online. free press release distribution Submit press release press release submission free press release website submit press release free
Video Marketing Video marketing is a powerful strategy for driving a lot of targeted visitors to your website. Not only can video marketing help increase your traffic by showing up in the search engines, but also it can easily be a fabulous viral marketing tool. Videos give you a new way to build credibility and generate massive exposure for your business online. In most cases it is free to promote your video online as the video hosting sites like YouTube want your content because it helps them make money.
Videos Can Be Simple One of the biggest reasons people do not start using online video in their marketing is because they feel videos are difficult to make. You can literally make a good online video in under 5 minutes and it wont even take special software. Here are some examples of some basic videos: Picture with audio. Slideshow of pictures with music background loop or audio. Web cam or digital camera video of you talking. Screen capture videos. PowerPoints and screen capture software
Pictures, Audios, and Background Loops Royalty Free Pictures –Read Terms (paid) Royalty Free Audios Royalty Free Background Loops Animated Pictures Video clips, Music clips Animationfactory.com
Video Articles Take your articles including Private Label Rights articles and turn them into presentations using either PowerPoint or OpenOffice. Record the presentation using CamStudio or CamTasia. Read the article and you have created a video article. Just like article marketing the more of these you can do the better off you will be. Every article you produce or write including PLR articles you have could be turned into an online video for marketing. Never instruct people to visit your site
Effective Video Marketing Strategies Research Keywords and Topics for Your Videos Create a title for your video using the keywords. Write a short description of your video. Find more effective strategies and more for doing this and that on the website. Write out the tags you will be using for your video. Save this into a Word Document or a notepad file so you can copy and paste to the video hosting sites. You are ready to create your videos now for submission.
Video Marketing Plan of Action Use keyword research and identify 20 keywords that you could create a video around. Create 20 short videos using the strategies discussed in this presentation. Create titles, descriptions, and keyword tags for each video and save in a note pad file. Start uploading the videos to the hosting sites and consider using Traffic Geyser (or any other video submitting software) to really kick this into gear. It allows for multiple submissions of the same video by changing the format. Repeat this process.
Video Submission Sites
Automatic Mass Video Distribution Traffic Geyser (http://www.trafficgeyser.com)http://www.trafficgeyser.com The best paid video submission service out there. Low cost when you consider all it does. Automates video submissions, podcast submissions, and social bookmarking all in one package. Gives you huge flexibility and allows you to submit a ton of videos online. Free to mass submit videos. Limited on sites to submit to, but still valuable.
Software and Accessories Needed for Video Windows Movie Maker –Free Video Software iMovie –Apple Free Video Software Sony Vegas –30 Day Free Trial Inexpensive CamStudio Free Screen Capture –www.camstudio.org Camtasia Screen Capture –www.camtasia.com PowerPoint or Open Office Version USB Microphone Headset Basic Web Cam or Digital Camera or Flip Video Audacity Audio Software
Signature Files The point of having a signature file in each of your s is to drive traffic to your websites. The goal with your signature file is to get them to click, right? So, spend at least as much time on your signature file as you would writing an ad. Use it for giving a special offers, free gifts, or affiliate products. First of all, say what your offer is, and include benefits they'll receive by coming to your website. Also include your name and website. Don't list 3-5 websites in your signature file or you'll just confuse and overwhelm anyone who receives your .
Social Network Sites There are more social networking sites than fleas on a dog, so determine which social networking sites you are going to use and learn how to best use those sites to generate traffic and links to your website or blog. Can meet people like yourself and exchange ideas about growing your business. Great way to drive traffic to your sites. Relationships are built through these organizations. After deciding which sites are appropriate for you, the next thing to do is be active on those sites. If you have decided you are going to have a web presence, then have a web presence. (Dont spend all day…. Be productive… Provide value)
Web 2.0 Properties Web 2.0 sites are basically social type websites where most of the content is user generated. You can leverage Web 2.0 websites for more backlinks, exposure, and traffic. There are many different Web 2.0 properties that you can leverage for more traffic. You simply add your content to them and link to your website if applicable. Use your core keyword phrases as the title of these properties. Web 2.0 sites include:
LinkedIn The LinkedIn Answers feature can be a really useful tool, both for people with questions and people with answers. Drive traffic to your profile, increasing interest in your personal brand and then possibly your web site or blog, by answering questions and inserting URLs. The most important thing you need to do to drive traffic to your website from LinkedIn is to actually put your company's URL in your profile. Very few people actually do this. When you put the link in your profile, don't use your company name. Use a keyword phrase that someone might search for. These links will send you traffic directly from LinkedIn. They will also help you rank higher in search engines for the keywords that you use.
Blogs Wordpress Hosted blog Include website URLs in your posts. Always have a free offer and your subscriber box on your blog to capture names and s of visitors to your blog. Post on a consistent basis and give good quality keyword rich content. Google loves good content!
Wordpress SEO Download the following Basic SEO Plug-Ins for Wordpressand install them: All-In-One SEO Google Sitemap Generator Sociable Woopra Setup Your Permalinks Setup Your Ping List Setup Your All-In-One SEO
Setting Up Your Permalink Settings /%postname%/
Setting Up Ping List In Wordpress
(SEO) Search Engine Optimization SEO really means following web standards and practices that make your website and blog accessible to everyone. SEO techniques involve ways to make sure that your site is fully accessible for search engines to gather the data they need. This lets them accurately place you in their database so people can find you when they search. The truth is that if you are not interested in attracting a lot of visitors or customers, then page rank and Search Engine Optimization (SEO) isnt your thing. If you dont care about traffic, then dont bother.
Relevancy and Search Engine Optimization Search engines make money with advertising and they get people to perform searches by providing relevant results to their users. If someone types in Rhode Island Red Chicken Club into a search engine the expected result is that. The users dont want to come to a page that has information on Buff Orphington Chicken clubs or even worse a page related to golf bags or golf balls.
Relevancy and Search Engine Optimization Search engines have a vested interest in providing the best results possible. You need to make your pages and your website as relevant as possible. There are several different on page optimization factors that you can do to make your pages search engine friendly and more relevant for the search engines.
Keyword Category Generic Word or Phrase Category Sub Category Specific Topic Keyword Value Low value, high competition, poor conversion to sales Little higher value, and a little easier to rank for. Higher value and visitors are more likely to convert sales. Highest value. Keywords are easier to rank high for, and the visitor is more targeted. Examples pets, real estate, football pet supplies, California real estate, College football pet supplies online, Sacramento real estate, Texas State Football Automatic pet feeders, Sacramento apartment complexes, Texas State Football collectibles
Remembers Plurals and Synonyms Auto parts (car parts, automobile parts) Merged and Hyphenated Words Misspellings Add Keyword Modifiers Buy Ipod touch, Cheap Pet Supplies, Best Price Nintendo Wii
Put Yourself In Your Customers Shoes What problem does my product (or service) solve for my typical customer? See What People Are Already Searching For To Find Your Website Google Analytics, Webalizer, Awstats(Cpanel), Woopra Consider Related Keywords Pet Supplies –Dogs, Cats, Birds
Title Tags Title tags are the single most important on page ranking factor out there. Your Keyword-Rich Title Should have the exact phrase you are trying to rank for. The exact main keyword phrase should be at the very beginning. Search Engins read left to right. You should repeat the keyword phrase or a plural/singular version of it.
Title Tags Keep in mind that singular and plural keyword phrases come up differently in the search engines. For example: Chickens and Chicken Laptop and Laptops produce totally different results. So you want both in your title tag. Sample of good title tag: Dog Collars -Find the Best Dog Collar for Your Dog Weight Loss –Your Source for Weight Loss Tips
Search Engine Friendly Content Structure Your articles on your site should contain your main keywords near the beginning of them. Articles should be broken apart with the header tags in between. You should try to include your main keyword once or twice in the first paragraph and place it anywhere that makes sense in the next paragraphs.
Search Engine Friendly Content Structure Try to include your main keyword in the last paragraph of the article. Perfect Keyword Density is a Myth! Dont get caught up in keyword density with your articles at all. Write for humans and not for search engines and the search engines will appreciate your content. Write unique and relevant articles.
In Summary You Need Traffic That Converts Into Sales Without having the conversions to go along with the traffic that is coming to our site, we end up with what is called traffic death. There are many methods for getting traffic. Start by concentrating on just a few and build up those methods so they really work for you. ….Then you can add more. Consistency is Key to any traffic method you choose.