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Corporate Informational Package. In 2006, the Round Rock Express professional baseball team played its second season as Triple-A affiliate with the Houston.

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Presentation on theme: "Corporate Informational Package. In 2006, the Round Rock Express professional baseball team played its second season as Triple-A affiliate with the Houston."— Presentation transcript:

1 Corporate Informational Package

2 In 2006, the Round Rock Express professional baseball team played its second season as Triple-A affiliate with the Houston Astros, after five seasons as their Double-A affiliate in the Texas League. The Express are a part of the Pacific Coast League, which consists of 16 teams across the country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond. The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot United Heritage Conference Center. The Express had success on and off the field in The team claimed the PCLs American Conference Championship and the 2nd best record in the entire PCL. Off the field, the Express averaged 9,412 per game – well over the league average of 6,605 per game. Total Seven-Year Home Attendance ( ): 4,752, – It Keeps Getting Better!

3 Source: Baseball America Source: Street & Smiths Sports Business Journal Per Game Average vs. Capacity Express Attendance vs Pacific Coast League Average 6,6059, Attendance

4 Above: Matthew McConaughey & Lance Armstrong enjoying a game Right: Clint Black throwing out the first pitch Above: Dennis Quaid & Express Skipper Jackie Moore Right: Coaches Harry Spilman, Spike Owen and Express CEO Reid Ryan with comedian Bill Engvall Notable Guests

5 Ownership Ryan Sanders Baseball Inc., the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs, consists of Managing Partners Nolan Ryan and Don Sanders, Founder and Chief Executive Officer Reid Ryan, Chief Financial Officer Reese Ryan, Bret Sanders, Brad Sanders, Express President Jay Miller and Eddie Maloney. The group expanded in 2004 to include a group of new investors featuring Major League stars Roger Clemens, Andy Pettitte, Craig Biggio, Jeff Kent and Brooks Kieschnick, along with former Major Leaguers Don Baylor, and Spike Owen. The group of Clemens, Pettitte, Biggio, and Kent become the only active Major League players to own stock in a Minor League baseball franchise. Ryan Sanders Baseball has emerged as a successful ownership group as the parent company of the Houston Astros' top two minor league affiliate teams. The group was awarded the Businessmen of the Year Award, presented by Minor League News in the fall of 2004.

6 The Gallup Organization/Austin-American Statesman Survey Check all events/attractions you attended in the past 12 months Source: 2003 Gallup Poll of Media Usage & Consumer Behavior, Austin MSA

7 The Dell Diamond is home to numerous events throughout the year. Overall, more than one million people come to the facility annually. Not only is it the multi- purpose complex home of the Round Rock Express, but it also provides businesses, charities and private citizens a place to meet, organize and celebrate. Listed below are just a few of the events the facility has hosted during the past seven years. Alcoa Concert Series Animal Planet (TV Network Traveling Show) Baseball and Blues concert Best Damn Sports Show Car Shows Carson & Barnes Circus City Wide Garage Sale Clint Black Concert Colorado Rockies vs. Kansas City Royals Express Baseball Camp Express College Classic Baseball Tournament Filming of Disneys The Rookie Furniture Shows Governor Rick Perry Press Conference Holiday Parties Jim Rome Tour Stop Juvenile Diabetes Research Foundation Walk Nolan Ryans Charity Golf Tournament Numerous Corporate Meetings and Picnics Oldies Concert Relay For Life Round Rock Chamber Luncheons Rudys commercial The Simple Life 2 Sysco Food Shows Tejano Jam The Sami Show Arts & Crafts Show UIL State Baseball Championships University of Texas baseball games Wedding Receptions Not Just Baseball…

8 Concert Stage Setup The Sami ShowConference Center Event The Dixie Chicks singing the National Anthem at a Celebrity Softball Game

9 Relay For Life Astros Caravan Luncheon – Jason Lane and Milo Hamilton Clint Black ConcertRudys Commercial

10 Media Coverage The Round Rock Express and The Dell Diamond have been covered widely by local, regional and national publications and networks. A unique blend of ownership, affiliation, market, facility and success have made the Round Rock Express the talk of baseball. Listed below are a few of the print and electronic media outlets that have featured the Round Rock Express. Atlanta Journal Constitution Austin American-Statesman Austin Business Journal Austin Chronicle Baseball America Baseball Weekly Best Damn Sports Show Corpus Christi Local Affiliates Dallas Morning News Dallas-Fort Worth Local Affiliates Dan Patrick Show – ESPN Radio ESPN SportsCenter Fort Worth Star-Telegram Fox Sports Southwest Tonight High School Extra Hot On Austin Houston Chronicle Houston Local Affiliates Houston Press Local Austin Affiliates NBC Nightly News On The Road People Magazine Randy Galloway Show Round Rock Leader San Antonio Express News Southern Living Sports Radio Houston Sports Turf Managers Association Street & Smith Business Journal Texas Highways Texas Monthly This Week In Baseball TXN Sports Night USA Today Williamson County Sun

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13 Awards The Larry McPhail Trophy Baseball America Best Double-A Ballpark 2004 Baseball America Freitas Award Recipient as Professional Baseballs Top Double-A Franchise 2004 Texas League Organization of the Year 2000, 2001, 2003 Round Rock Chamber of Commerce Business of the Year 2004 Minor League News Business of the Year 2004 Baseball America Minor League Organization of the Year 2000, 2001 SportsTicker Minor League Organization of the Year 2001 Topps Minor League Organization of the Year 2001 Texas League Field of the Year – 2000, 2001, 2002, 2003, 2004 Texas League Attendance Record 2000, 2001, 2002, 2003, 2004 Double-A Attendance Record 2000, 2001, 2002, 2003, 2004 Greater Austin Chamber of Commerce Commitment to the Community Award 2003 Jackie Moore – Texas League Manager of the Year 2000 & Minor League Manager of the Year 2001, Baseball America Manager of the Year 2001 Jay Miller – Baseball America Executive of the Year, 2005 Texas League Executive of the Year 2000, Sporting News Executive of the Year 2001, 2003 Derrick Grubbs – Texas League Executive of the Year 2004 Dennis Klein – Pacific Coast League Turf Manager of the Year 2005

14 In just seven years, Round Rock has become known as a proving ground for major league talent. Express alumni include: Barry Wesson Brad Lidge Brandon Duckworth Brandon Puffer Brian Dallimore Carlos Hernandez Chad Qualls Charles Gipson Chris Burke Colin Porter David Matranga Eric Bruntlett Ezequiel Astacio Humberto Quintero Jason Green Jason Lane Jeriome Robertson John Buck Keith Ginter Kirk Saarloos Luke Scott Mike Burns Mike Gallo Morgan Ensberg Raul Chavez Rodrigo Rosario Roy Oswalt Scott Strickland Tim Redding Todd Self Tony Mcknight Travis Driskill Travis Smith Wandy Rodriguez Wilfredo Rodriguez Willy Taveras The Team

15 The 2006 season also gained the most national attention in the teams history: June 16, 2006 – Roger Clemens brings the heat to a sold-out crowd at The Dell Diamond, and the exposure gives sponsors even more value in having a partnership with the Round Rock Express. The Rocket

16 2006American Conference Champs

17 The Fan The Round Rock Express averages over 9,700 fans a game. These people are mostly college educated with families. They are consumers that are the perfect demographic for your business to target for market branding. Who is the Express Fan? 74% are married 71% have children 58% are over 40 years old 72% are college educated 50% make over $60,000 Where does the Express fan live? 42% live in Williamson County 40% live in Travis County Source: Texas A & M University Sports Management Research Group and Express Fan Survey

18 Sponsors The success of the Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time. Whether it is entertaining clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell Diamond is the common thread that leads these companies to Round Rock and it is the communitys positive atmosphere that makes them stay. Express sponsors range from Fortune 500 companies to local businesses. The draw for most companies is the Express positive image in the community and the large number of people attending ballgames with expendable income.

19 Sponsorship and Advertising Opportunities Signage Yearbook Advertising Radio Advertising Promotion Nights In-Game Promotions Season Tickets Party Suite Pool Area Party Deck Picnic Area Rental Luxury Suite Sampling

20 Signage Outfield Tri-Vision 8 feet high by 30 feet wide $15,000 per season Concourse Signage 4 feet high by 6 feet wide Back-lit $5,000 per season

21 Signage Back-Lit Aisle 4 feet high by 8 feet wide $6,000 per season On-Field Banner 2 feet high by 10 feet wide $4,000 per season

22 Signage Home Run Porch Signage 10 feet high by 23 feet wide $20,000 per season

23 Signage Rock Wall Signage $10,000 per season

24 Signage Auxillary Scoreboard 2 feet and 3 inches high by 8 feet wide $6,000 per season Picnic Area Naming Rights $15,000 per season

25 Internet Sponsorship By the end of this year, the Express website will have drawn a minimum of 100,000 more unique visitors than it did in 2004; a growth of more than 52 percent in a 24-month period. Heres a snapshot of how the Express website has continued to grow each year: YearHitsVisitsUnique Visitors ,224,001419, , ,025,645529, , *60,403,901609, ,167 *2006 report conducted on October 31, Projections for the year-end include more than 61 million hits, more than 640,000 visits and more than 310,000 unique visitors. Front Page Banner: $9000 Site Sponsor: $15,000

26 Television Sponsorship Fox Sports Telecast Ryan-Sanders Baseball will televising twelve regional games on Fox Sports Southwest, during the 2008 season. Presenting Sponsorship - $10,000 Thirty-Second Television Spot Package - $2000 (8 spots)

27 Promotion Night Sponsorship First Pitch 100 Reserved tickets 150 Berm tickets Your logo on the selected premium giveaway Inclusion in all advertising of the event Promotion Night Sponsorship $10,000

28 Yearbook Advertising Your advertisement appears in the Souvenir Yearbook for all 72 Express home games Yearbook advertisers receive 25 tickets to two Advertiser Appreciation Nights The Round Rock Express will distribute 15,000 yearbooks during the course of the year Named Best in Ballparks program for Double-A Baseball in 2000 & 2001 Full Page - $3,200 Half Page - $2,000 Radio Advertising Your spot airs the entire 144 game Round Rock Express schedule – both home and away games Play by play action brought to you by veteran announcer Mike Capps Thirty-second spot - $2,500 Nightly Feature - $1,500 Print/Radio

29 Season Tickets Reduced ticket prices Same seat for all 72 home games Control your account online – your tickets to guests, etc. First priority on exhibition games and post-season games Unused tickets may be exchanged for tickets to a future game Complimentary parking pass for every two season tickets purchased Access on game nights to the 300 Win Club VIP Discount Card Season Ticket Holder Meet the Express Day Complimentary Corpus Christi Hooks tickets Season Ticket Holder Only Page on Website Box Season Tickets - $540 Reserved Season Tickets - $475 Home Run Porch Season Tickets - $360

30 Party Suite The Party Suites are located in the United Heritage Conference Center, along the first base line Rental includes a pre-game buffet in air- conditioned comfort, seating in a banquet-style setting in the 1800 square-foot party suite for 75 guests plus 75 reserved seats in the ballpark Buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and a keg of beer Nightly Rental - $2,200 Pool & Spa The Pool and Spa is located above the grassy berm overlooking right field, putting you on top of the action Rental includes pre-game buffet in the pool area for 50 guests and 50 Pool and Spa tickets Buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and a keg of beer Nightly Rental - $1,700 Party Areas

31 Party Deck Located on the luxury suite and club level, the covered Party Deck overlooks the field on the first base side of the stadium. Perfect for company outings or for family and friends Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, bottled water, iced tea and three cases of beer – all for 30 people Nightly Rental - $1,100 Party Porch Located on the luxury suite and club level, the Party Porch, covered with a sunshade, overlooks the field on the third base side of the stadium. Also perfect for company outings or for family and friends Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, bottled water, iced tea and three cases of beer –all for 40 people Nightly Rental - $1,500 Party Areas

32 Rental Luxury Suite The Round Rock Express will be offering a luxury suite that can be rented on a nightly basis Renters of this area will be provided with Express Hospitality Services Luxury Suite Day of Game Menu to order food and beverage for their Luxury Suite night 12 Luxury Suite tickets included in package Nightly Rental: $700 Located between the United Heritage Center and the Pool and Spa, the picnic area features a tented food service area, picnic tables and a Rainbow Play Systems childrens activity center Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and four cases of beer Nightly Rental - $1,300 Picnic Area Party Areas

33 Any food product must be four ounces or smaller The Round Rock Express reserve the right to refuse products that are in conflict or not in the best interest of the Round Rock Express Inside sampling, depending on product - $3,000 per game Outside sampling, pre-game only - $3,000 per game Sampling

34 Terms and Conditions This proposal is submitted to potential sponsors on a non-exclusive basis and the Round Rock Express reserves the right and ability to present all inventory elements, rights and privileges to other potential sponsors. All inventory elements, rights, privileges and conditions contained in this proposal are subject to availability at the time of the final agreement. All prices are net to the Round Rock Express.


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