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*Prep for This Weeks Session* Find associates that use these social networking techniques. Ask them to lead the segment theyre an expert in. This is suggested.

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Presentation on theme: "*Prep for This Weeks Session* Find associates that use these social networking techniques. Ask them to lead the segment theyre an expert in. This is suggested."— Presentation transcript:

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2 *Prep for This Weeks Session* Find associates that use these social networking techniques. Ask them to lead the segment theyre an expert in. This is suggested but not required to run the meeting. Make copies of the Tips for Saving Time and Generating Business handout, one per associate. Hand it out towards the end of the workshop as indicated on the slide. *Delete this slide before presenting *

3 In our previous Make Your Connections sessions weve reviewed tips and strategies for online social networking: Pros and cons of social networking Getting noticed online Driving traffic to your website Developing an online strategy Picking Up Where We Left Off…

4 Pros of Social Networking Many free sites Quick and easy Rapidly increase your sphere Provides a way to keep in touch and educate Clients get to know you before meeting face-to-face As a reminder, there are many benefits to online social networking:

5 Cons of Social Networking Its time-consuming! Difficult to balance personal and professional lives Real estate regulations apply Posts are permanent We also know there are challenges:

6 Todays Make Your Connections Session Today youll learn (and steal!) tips for social networking that will save you time while generating more leads and business.

7 Tips to Save You Time & Gain Business Well focus on how you can save time in these areas: 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Postlets 4.Posting listings from Weichert Agent Pages to other sites 5.Twitter 6.Your social networking schedule

8 Tips to Save You Time & Gain Business Lets start from the top: 1.LinkedIn contact lists and recommendations

9 : Export Your Existing Contact Lists LinkedIn allows you to download your clients contact information into a Excel file which you can use for mass distribution or to add to other contact/prospecting lists. You can also request recommendations from previous clients to help prospective clients learn about you and the service level you provide. Lets take a closer look at each of these…

10 : Export Contacts to Excel 1.Click on 'Contacts' in the left navigational area of your home page. 2.Click on 'Export Connections' found at the bottom of that page. 3.Enter the text you see in the security image. 4.Click on 'Export'. 5.On the next page make sure that 'Microsoft Outlook (.csv File)' is selected from the drop down menu and then click on 'Export'.

11 : Request Recommendations 1.Click on Recommendations (must already have a profile) 2.Click on Request Recommendations tab 3.Complete steps as instructed

12 Does anyone have any other time-saving or business-generating tips to share for using LinkedIn contacts and recommendations?

13 Tips to Save You Time & Gain Business Lets look at the next tip on… 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists

14 Facebook: Import/Export Your Existing Contact Lists Facebook allows you to easily upload your current contact lists from Outlook, gmail, and other software. Once uploaded it will identify existing users that you can easily connect with - or you can send an to the remaining contacts inviting them to join and connect with you. Lets take a closer look…

15 : Uploading Contacts Lists 1.Click on Friends' in the top menu bar of your home page. 2.Click on Find Friends on the left navigation bar. 3.Click on Upload Contact File. 4.Choose import from Outlook or Upload a contact file. 5.This will allow you to browse other contacts (i.e., gmail) or browse to upload other contact files (such as your LinkedIn exported file)

16 : Benefits of Creating Friends Lists Quicker and easier way to view updates Can provide special attention/focus on certain lists, such as past clients, new clients, etc. Your friend lists are only viewable to you Create up to 100 lists with 1500 friends on each Friends can be on multiple lists Lets take a closer look …

17 : Creating Friends Lists 1.Click on Friends 2.Click on Create 3.Create List Name 4.Click and select friends for your new list

18 : Viewing and Maintaining Lists To View Lists: 1.Click on desired list 2.Recent updates from that friend will show To Maintain Lists: 1.Click on Friends at top menu bar 2.Click on Friends on side bar 3.Select List from drop down

19 Impressive Sales Results I have closed approximately $2.5MM+ from social networking thus far. I just picked up another lead from a past church friend who is in my Facebook sphere and we are planning to start looking for property for her. We follow each other, keep in touch via Facebook. Terrilynn Kelley Sales Associate Great Falls, VA

20 : Terrilynns Strategy Import contact lists from the PTA, your religious affiliation, etc. Carve out time to get on Facebook each day and set up to receive updates to your phone. Be a real person so that people come to know you are and feel comfortable working with you -- The most important thing Ive learned is keeping it REAL. I am not only a realtor, but a mom, a friend, a past classmate with memories, an old colleague from a previous job. Facebook my clients to follow how theyre doing, events in their lives and post comments accordingly. Post new listings, coming soon, solds or anyone in need of whatever I have. Use Facebook as an excuse to call people, set up coffee and lunch dates. Search new clients on Facebook to see what they are like (if they openly share information).

21 Does anyone have any other time-saving or business-generating tips to share on using Facebook contacts and lists?

22 Tips to Save You Time & Gain Business Lets look at the next tip on… 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Postlets

23 Set up a free account Create your posting Postlets automatically syndicates to several search sites Easily share it on other social media sites with just a few clicks

24 Success: Posting Open Houses & Listings Victor Marshall & I posted our listing and open house via postlets.com which allowed us to also post to: Trulia.com, Zillow.com, Craigslist.com, Facebook.com, etc. I also used MyPunchbowl.com to send invites to individual prospects and agents All of the above are free! I also sent 250 standard color mailers to a target area through i-mail (at minimal cost). Colleen Smith Sales Associate Fallsgrove, MD Lets look at the posting then well see if it worked…

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26 Posting Open Houses & Listings Works! As a result of posting the listing, we had a total of 10 groups come into our open house. I always ask guests how they heard about the open house. One couple said they saw it on Trulia.com. At the time, they were just beginning their home search so we set an appointment for a buyer consultation. We are working with them now. They are also trying to take advantage of the first time homebuyer tax credit!

27 Does anyone have any other time-saving or business-generating tips to share on using Postlets to post open houses and listings?

28 Tips to Save You Time & Gain Business Lets look at the next tip on… 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Postlets 4.Posting listings from Weichert Agent Pages to other sites

29 Weichert Agent Websites Tip Paula Douris links directly from her Weichert Agent Website to online social media sites…with one click! Lets see how she does it… Paula Douris Sales Associate Phillipsburg, NJ

30 Heres Paulas Site… Facebook Twitter LinkedIn Myspace

31 Does anyone have any other time-saving or business-generating tips or ideas to share for posting listings from their website?

32 Tips to Save You Time & Gain Business Lets look at the next tip on… 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Postlets 4.Weichert Agent Pages 5.Twitter

33 : Use Tweetdeck to Manage Twitter Tweetdeck is an application that you download to your desktop. It is functions as a organizer for your incoming tweets. You can organize groups similar to friends lists in Facebook. It makes it very easy to reply or retweet. You can synchronize it if you have multiple places you access Tweetdeck, such as laptop, home PC, phone, etc. Lets take a closer look …

34 Use Tweetdeck to Manage Twitter Allows you to set up groups and displays tweets by groups Send tweets direct from Tweetdeck When you hover over a tweeps photo you can easily reply, direct message or retweet

35 Use HootSuite to Schedule and Drip Your Tweets Hootsuite is an application that provides you with a link to drag on to your internet browser. The name of link is Hootlet. The Hootlet link enables you to: Easily tweet valuable content from anywhere on the internet – with just two clicks. Schedule when tweets are sent. You can allocate one block of time during the day to send out valuable information to your followers. Lets take a closer look …

36 First, click on the Hootlet link from any internet page, such the weichert.com Open House page

37 The hootsuite pop- up box appears with: A pre-formulated tweet which you can edit A shortened website link with the option to send now or later Spend just minutes to set up your drip tweet plan for the day. Access your hootsuite account at anytime to easily edit or add pending tweets.

38 : Tip for Finding Local Leads 1.Go to 2.Type in location, keyword(s), and search radius 3.Nearbytweets will display people on twitter and recent tweets based on your search criteria. This is great way to find buyers and sellers in your community who are active on twitter. You dont even have to be on twitter to do it. Lets take a closer look …

39 Set search criteria (location, keywords, radius) It displays local people on Twitter…and recent local Tweets. Heres a sample tweet... looks like they need advice from a real estate expert!

40 Go Mobile with Twitter The settings menu on Twitter is where you can set yourself up to receive updates on your cell phone. There are also many applications (apps) available: Twitterberry is a Twitter app for Blackberries Tweetie and Twittelator are Twitter apps for iPhone Sending and receiving mobile updates real- time enables you to instantly connect with your sphere.

41 Does anyone have any other time-saving or business-generating tips to share on using Twitter and its related apps?

42 Tips to Save You Time & Gain Business Lets look at the last tip on… 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Postlets 4.Weichert Agent Pages – easily post to other sites 5.Twitter 6.Your social networking schedule

43 Plan & Organize Social Networking Schedule and plan social networking time. Block time in your calendar as an appointment. This will allow you to be consistent in your primary goal of building relationships that will lead to business. Use applications and tools such as Tweetdeck that will help you organize and plan your social networking efforts. Doing this will save you time while increasing lead and business opportunities.

44 What other tips can you share for creating and sticking to a social networking schedule?

45 Tips to Save You Time & Gain Business Today we focused on how you can save time while generating business using: 1.LinkedIn contact lists and recommendations 2.Facebook contact lists and friends lists 3.Posting open houses and listings on Postlets 4.Posting listings from Weichert Agent Pages to other sites 5.Using Twitter applications 6.Creating a social networking schedule Heres a handout with all the tips we reviewed.

46 Dont Forget… Learn about Zillow Advice to see how you can generate leads and business at our upcoming in- office webinar. Thursday August 13 th 2:00 PM – 3:00 PM

47 Next Make Your Connections Workshop Navigating the web of social media Avoiding fines when doing business online Day: [day of week] Time: [start time] – [end time] Location: [meeting location]

48 Next Make Your Connections Call Session Day: [day of week] Time: [start time] – [end time] Location: [meeting location]


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