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Using A Blog To Get Your Website Ranked Higher On Search Engines.

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Presentation on theme: "Using A Blog To Get Your Website Ranked Higher On Search Engines."— Presentation transcript:

1 Using A Blog To Get Your Website Ranked Higher On Search Engines

2 Ever wonder…

3 Make Checks Payable to: Robert Wagner Substantial Amount of Money Ave. Im Rich, NJ 07719

4 Well, you can!

5 The Formal Definition…

6 What does all of that mean? Dont get caught up in the formality of writing Just put your thoughts down on paper - think of it as a work diary Have Fun – let your personality shine!

7 Ok…so now we know what blogging is, but why is it so important?

8

9 So, now we know why blogging is so important, but how do we do it?

10 The Two Components of a Blog Content SEO Strategies Effective Blog

11 Content…what do you blog about?

12 Blog About Topics People Want to Know More About Blog Content Trends, and Seasonal Topics Work Experiences Customers Questions

13 Trends

14 Seasonal Topics

15 Work Experiences and Customers Questions What can be done about my heel pain? Are warts contagious? Why do I have pain on the bottom of my foot? What can be done about my bunions? How do I know if I have fungus in my toenails?

16 SEO (Search Engine Optimization) Strategies 1.Practice/Company Name 2.Physician/Owners Name 3.Laymans Terms 4.Hyperlink 5.Geographical location 6.Current Events

17 1. Practice Name/Businesss Name Include the practice/business name in the blog for Google and other search engine reference If you dont have a practice name, use your own name

18 2. Physicians/Business Owners Name Include the physician/owners name(s) in the blog for Google and other search engine reference

19 3. Laymans Terms

20 4. Hyperlink

21 What Do You Hyperlink?

22 5. Geo-locations

23 6. Current Events If possible try to relate or use current events in the blog. This will help the blog get found when people search for things other than the blog topic

24 Now to Posting the Blog

25 Blog Options

26 Categories – The Filing Cabinet A more general way to organize your blogs within your website – the filing cabinet

27 Tags – The Folders Within The Filing Cabinet

28 Some Take Home Points

29 Thank You!


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