Presentation on theme: "R C Congress 2010 – Embrace Change Implications for NAIN and its Member Organizations."— Presentation transcript:
R C Congress 2010 – Embrace Change Implications for NAIN and its Member Organizations
Message: Interfaith is now integral to religious communications Change is rapid and affects who hears the message –Who is not getting our message?
What does not change? Need for vetting, evaluation, and reflection Core values still important Good content and good, authentic stories are never out of style, but
Koan If a story is told and no one hears – is it a story? NAIN and its member orgs need to have a communications plan that keeps them –current, –relevant, and –visible.
Todays communications are short immediate visual interactive
A Few Changes Evolving... Print media – newspapers, magazines, books Going, gone – or online readers
A Few Changes Evolving... Music: Tapes, CDs Downloads – legal or illegal
A Few Changes Evolving... Personal computers Handheld devices
A Few Changes Evolving... Private / Static – read only websites Public / Interactive sites - Social media – Everyone contributes
A Few Changes Evolving... Text-based search engines #1 Search Engine = Google – every kind of search imaginable [text, image, video, maps, etc.] #2 Search Engine = YouTube!! People want visual information
A Few Changes Evolving... BlogsTwitter – People want it brief and immediate
A Few Changes Evolving... Letters [Remember stamps? USPS is in trouble.] Texting [while driving – give me a break!]
A Few Changes Evolving... Scheduled TV – going home for favorite show On-demand TV – –DVR –Mobile TV [on your smartphone]
Virtual Faith?? Lifechurch.tv - The church isn't a building- -it's people. And we think you'll find LifeChurch.tv a pretty friendly bunch! … Churchonline.tv - … watch LIVE on your iPhone or Ipod Touch! [and many others]
Virtual Faith?? Mecca on Second Life - perform the ritual of Hajj in virtual reality form Anglican Cathedral on Second Life Convert to Judaism Online – several websites
Smartphone Apps Listen to Azan - five times a day, every prayer time World Religions encyclopedias Jewish Calendar
Meeting Needs Popularity indicates that these evolving media meet real needs If a modern app brings people to an inner experience or increased understanding, isnt this the point of communication? If our preferred media forms disappear, what we will we then do?
A Concern Many of these evolving media appeal to the affluent How do people of faith keep up with the times – get their message out there – without deepening the divide between rich and poor? RCCongress did not give a very good answer to my question on this issue
What I am NOT Proposing Throw away newspapers, books, webpages and computers and buy an iPhone Abandon face-to-face contact and hold all meetings on Second Life
What I AM Proposing Help fill a much-needed role to vet and evaluate media stories Contribute faith values to the conversation [example – lets get back to civil discourse, PLEASE] Support libraries and create other innovative ways to include the less affluent
What I AM Proposing Be aware of – and learn from - new media trends that are meeting real needs Have a flexible communications plan that embraces change thoughtfully Investigate social media, which provide cost-effective ways to involve people in your message – not just for the young!!
NAIN & Social Media IFYCs Bridge-Builders site [Ning platform] exceeded in 6 months a 2-yr. goal of 1000 members. CPWR has radically improved its web presence since It now includes the Social Media site PeaceNext. NAIN has a Facebook page [created May 2010] that has attracted 105+ friends, without much marketing. We are exploring increased visibility.