2. The Longevity Economy The Emerging Market in Plain Sight

3. Jody Holtzman Senior Vice President, Thought Leadership, AARP

4. Envision a National Economy United States United Kingdom China Mexico Barbados Wherever 4

5. Now, Envision a Healthy National Economy New business formation 5

6. Now, Envision a Healthy National Economy Job creation 6

7. Now, Envision a Healthy National Economy Productivity growth 7

8. Now, Envision a Healthy National Economy Tax generation 8

9. Now, Envision a Healthy National Economy New ideas 9

10. Now, Envision a Healthy National Economy Disruption 10

11. Now, Envision a Healthy National Economy Innovation 11

12. Now, Envision a Healthy National Economy New business models 12

13. Now, Envision a Healthy National Economy Investment 13

14. Now, Envision a Healthy National Economy New markets 14

15. Now, Envision a Healthy National Economy New industries 15

16. Now, Envision a Healthy National Economy New economic value 16

17. Now, Envision a Healthy National Economy Demographic growth 17

18. Now, Envision a Healthy National Economy Value chains 18

19. Now, Envision a Healthy National Economy Supply chains 19

20. Now, Envision a Healthy National Economy Multiplier effects 20

21. Now, Envision a Healthy National Economy GDP growth 21

22. Now, Envision a Healthy National Economy Serving the needs, desires, and preferences of over 100 million people 50+ 22

23. That is the… Longevity Economy! 23

24. And, it is BIG!! US Longevity Economy “GDP” = $7.1 trillion Third largest in the WORLD! 24

25. And, it is BIG!! $3.1 trillion in Consumer spending 25

26. And, it is BIG!! Another $1.6 trillion in Health Care spending 26

27. And, it is BIG!! Twice as many startups created than by people in their 20s 27

28. …and benefits people and families of all ages and generations Generates almost 100 million jobs… 28

29. …and benefits people and families of all ages and generations $4.5 trillion in salary and wages 29

30. …and benefits people and families of all ages and generations $1.75 trillion in Federal and State & Local taxes 30

31. So… Why is this important?? 31

32. First… Because it changes the narrative about longevity and aging 32

33. And second… From an economic standpoint, not only can we afford this growing number of older people 33

34. Not only… Are they NOT a drain on the economy 34

35. But, rather… They are a key driver of economic growth, innovation, and new value creation 35

36. It is… Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost and financial burden 36

37. But… In the private sector and for entrepreneurs, addressing the needs of over 100 million people is called an opportunity 37

38. Mary Meeker said… There is $36 trillion in market cap that is up for disruption 38

39. Within the Longevity Economy… Are large areas for innovation, disruption, and investment opportunity 39

40. All… In verticals where products and services are sub- optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet 40

41. For example… Transportation Travel Social Media Consumer Electronics Retail Education 41

42. And… Health & Wellness 42

43. Increasingly, the Longevity Economy… Is being viewed as too big to ignore! 43

47. Over 40… Notable VCs, making multiple investments in the 50+ space 47

49. jholtzman@aarp.org Twitter: @jholtzman More info: http://www.aarp.org/innovation50plus THANK YOU!!