Presentation on theme: "Bio and Branding Wow Now Class #3 Lets Give Them Something to Talk About."— Presentation transcript:
Bio and Branding Wow Now Class #3 Lets Give Them Something to Talk About
Housekeeping Access this call recording as soon as the call is over. EVENT: Bio and Branding Wow #3 DATE & TIME: Wednesday, August 10th at 11:00am Pacific FORMAT: Simulcast! (Attend via Phone or Webcast -- it's your choice) TO INSTANT TELESEMINAR, CLICK THIS LINK NOW... The Password for this Event is: buzz
Housekeeping and Extra Personal Attention for YOU! Bonus Call Added – Aug. 15 at 11:30 a.m. PST Review and Q&A only; take advantage of this offer! EVENT: Bonus Branding and Bio WOW NOW Help Line DATE & TIME: Monday, August 15th at 11:30am Pacific FORMAT: Simulcast! (Attend via Phone or Webcast -- it's your choice) TO INSTANT TELESEMINAR, CLICK THIS LINK NOW... The Password for this Event is: bonus
Additional Bio Notes and Feedback Dont forget to give yourself a title for your bio; not just Susie Leach Biography Make it juicy Use present tense vs. future tense Ex: Jackie will help…vs. Jackie helps
Importance of Headers Break up text with headers Headers are not questions; Who is Elizabeth Venturini and What can she do for you? Headers are the answers! Litmus test of your bio is if the reader can only read your headers and gets you and your value, youve succeeded!
…and More Bio Feedback Dont forget co-branding: using well-known brands to build your brand. Ex: Anne West worked at Quaker Oats, Revlon, and Pergo THEN, connect the past to the present and why! …so that, in order to, because…. Give us a cool quotient
How to Make a Pitch the Media Cant Resist Responding to Queries Initiating Contact with Reporters
Responding to Queries
Rules for Working with the Media The early bird catches the worm. Start local and make your mistakes in a forgiving hometown environment. Dont contact them during their own newscast or print deadline. See, hear and celebrate the media before you make your approach. Never lie. Dont claim expertise in an area that is not yours.
Important Caveat for Media and So Many Other Things in Life Dont be a pill. Every point of contact either builds the relationship or breaks it down. Lead with honey and not vinegar.
Examples to Make These Points Oprah Israel Weird Hair and Dr. Phil
All Publicity is Not Good Publicity Keep your focus on your genius. Ex: NY Times Consider the editorial environment. Aim high! Pick the right media for your message. Power of the Pen can be POWERFUL. You dont have to be camera ready to be a media rock star.
Youve Got to Have a Hook Piggyback on breaking news Sept 11 anniversary Weight loss and New Year Recession Busting Against All Odds Whats the Rub with Raw Food – Back to School
More Hooks The trouble with coaches and how to turn trouble into opportunity Back to school – Extraordinary Mama
5-Star Recipe for Pitching Success Is now a good time to talk? My name is ________________. I am an expert in ______________. The relevant facts: ______________. I have three tips on ________ that ______. My contact information: ______________.
How to Get Reporters to Call YOU! Dont give them the whole story. Give them a delicious taste. Make the most of your subject line to create excitement and urgency. Give them a scoop they cant get anywhere else. Be first. Be fabulous. Be fit for print.
Doing Your Media Homework Identify the right reporter for your news. Let the website for the media outlet be your new best friend. Search for the right person and make a targeted approach. Google any reporter before you make a pitch so you can customize your approach.
HARO Success Tips to Put to the Test Make your subject line sizzle. Be succinct. Give them a taste. Do not simply send them to your site. Avoid ruthless self-promotion. Dont go promo! – Liz Goodgold Provide full contact information
Pitches that Delivered the Ink Success magazine – branding in your own backyard CNBC- Secrets to holiday shopping Dr. Oz, Reiki, and how to find a master in your hometown Dating coach - radio
Bylined Articles Pack a Punch, Too Your local business journal Your trade magazine ww.biznik.com The sky is the limit! Just be sure to target your ideal reader first because you want to reach the right people.
A Bonus to Consider Radio TV Interview Report! 2 insertions netted over 50 interviews: The Giant Popsicle That Melted All Over New York...and Other Hilarious Marketing Blunders Who will score and who will fumble in this years super bowl ads?
What Can Happen for You! One good thing leads to another Another interview, a new speaking engagement, a spin-off story, a new client A halo of credibility around your brand that you cant buy. A wait list of new clients who will gladly more to work with an expert like you
Hot Seats Paula Shaw Kathy Scheiern Theresa Torseth
Homework for Next Week Join the query services and make it a priority to pitch every week. Target the media in your backyard with a story that needs to be told. Make your pitch, follow up, and share your success.