Presentation on theme: "Slide 1/11. apps 1.Lack of information flow 2.No easy way to share 3.Hard to find / retrieve information 4.Capturing employees Knowledge Problem description."— Presentation transcript:
How Flowr works? 1.Users collaborate and share information (Ideas, content, videos, links...) 2.Flowr engine analyze the content (Semantic) 3.Flowr returns rich content (related, user rich) 4.Flowr store it into knowledge database repository 5.Knowledge is accessible for all enterprise
Business model Flowr is SaaS (software as a service) 2 pricing models (Free & Premium) o Freemium (limited with users, basic feature set) o Premium (subscription per user / month) Hosted solution (behind the firewall for large Enterprises)
Marketing / sales strategy Viral (Freemium) go-to-market strategy Direct marketing activities (large Enterprises) Strong online presence / advertising Sales strategy – Monetization of Freemium Premium (SME) – Appliance direct sales to CIO/CEO (large enterprises) – Step 1 - Global market SaaS, Gain first traction in EU: – Step 2 – Q1 2011 reach out of EU with focus on USA – Step 3 - Q1 2012 focus on enterprise (monetized) sales
Round A Investment 1.5M for next 12-18 months – Product launch – Sales & marketing activities – Additional team members – Further product development
Status / Timeline Product is in private beta (10 clients, +200 testers) Public product launch in Q2 2010 Close Round A financing by Q2 2010 Mobile apps (iPhone, Android, BB) Q2 2010 Flowr HQ / Sales office (London, UK) Q2 Cash flow positive in next 20 months (Q1-2012) 9 new (international) team members in 2010
About us Flowr is a start-up founded in 2009 Location: London, UK (Sales), R&D Slovenia History: spin-off from Intera, succesful regional web application company and Red Herring 100 Europe Winner 2009 People: 4 full time + some external co-workers Product status: private beta, product launch in Q2
Slide 21/11 Advisory Board Suresh Patel Jennifer Hicks Verdexus, UK Ink Communications, USA IBM, HP PR, media Matt Mayfield Hermes Softlab, SLO Sales, Business dev.