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NAFSA Session GS-0081 eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005 Session Chair / Co-Presenter: Cheryl Darrup-Boychuck.

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Presentation on theme: "NAFSA Session GS-0081 eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005 Session Chair / Co-Presenter: Cheryl Darrup-Boychuck."— Presentation transcript:

1 NAFSA Session GS-0081 eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005 Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC ph Co-Presenter: Rachel Waldstein U.S. Department of State ph

2 NAFSA Session GS-0082 The soul of the Internet is up for grabs. Spam Statistics (Pew Project) 73% of all ; 6% respond Proposed Solutions Safe Lists, Virtual Postage Privacy Policies Alternative Media Phone, audio, XML / RSS…

3 NAFSA Session GS-0083 Creativity makes a comeback... via the journey to your URL. Successful Most Polished Mass Transit Opportunities Clever Take-Aways Business-Card-Sized Promos Customer-Oriented Sensitivity Example: Southwest Airlines = SEVIS Reimbursement

4 NAFSA Session GS-0084 (Trustworthy) statistics dont lie; no excuse to market blindly. Source: Global Reach

5 NAFSA Session GS-0085 Welcome to the Era of Precision Marketing. Google and Yahoo! localization GeoMarketing example: Absolut Pay-Per-Click Campaigns Points of Latitude, Longitude Caution: Click Fraud Update Content; Inbound Links EducationUSA.state.gov

6 NAFSA Session GS-0086 Collaborative efforts abound. (Its messier than you think.) Recruitment Fair Market Shared Resources = Messy Education = Shopping IIEs Atlas of Student Mobility Handshake vs Psychometrics Like all paradigm shifts: Old will be enriched by the new

7 NAFSA Session GS-0087 U.S. Department of State Bureau of Educational and Cultural Affairs EDUCATIONAL INFORMATION & RESOURCES BRANCH

8 NAFSA Session GS-0088 SOUTH AMERICA Rosemarie Arens AFRICA Nancy Keteku MEXICO/ CENTRAL AMERICA/ CARIBBEAN Nichole Johnson S. EUROPE/ MIDDLE EAST/ N. AFRICA Kristen Cammarata EURASIA Allison Hawley EAST ASIA/PACIFIC Chalintorn Burian SOUTH ASIA Kathleen Alam EUROPE Sherri Spillman 478 Centers in 8 Regions; 8 Regional Educational Advising Coordinators (REACs)

9 NAFSA Session GS-0089 Technology Survey Responses Africa: 14/ 45 East Asia & Pacific (EAP): 14 / 120 Eurasia: 19 / 68 Europe: 27 / 95 Middle East & North Africa (MENA): 3 / 12 Mexico, Central America, & Caribbean (MCAC): 8 / 51 South America: 37 / 73 South Asia: 9 / 19 TOTAL REPONSES: 131

10 NAFSA Session GS Internet Access & Reliability: Excellent, Good, Fair, or Poor? 80% of all regions report either excellent or good access

11 NAFSA Session GS Technology Used by Centers

12 NAFSA Session GS Comments from Advisers Congo: The demand for technology is increasing… however, the suppliers of Internet service are very limited and very expensive… lack of dependable electricity anywhere in the country. Zimbabwe: It is no longer feasible for students from anywhere, Zimbabwe inclusive, to apply to the US without using /Internet on a regular basis.

13 NAFSA Session GS More Comments from Advisors Taiwan: With our governments goal to turn Taiwan into technology island and as leading computer components manufacturer, the access to internet is just as easy and necessary as breathing air. India: [The] Internet boom really helped Indian students applying to US universities. Brazil: The increasing use of technology at our center and country has made our outreach work as advisers easier and faster.

14 NAFSA Session GS Preferred Format for Receiving Information

15 NAFSA Session GS Tips for Internationalizing Your Website Clear title and link from front page Admissions and financial aid information for international students in one place Few graphics Friendly faces Multiple languages (basic information) Contact person and address

16 NAFSA Session GS Final Notes Visit our website-- /educationusa/uniadvising.htm Contact EducationUSA advising centers directly Offer financial aid / scholarships

17 NAFSA Session GS Sign up for a free subscription to Leave your business card Write to Access Thank you! usjournal.communiqué eRecruitment Trends and Techniques Published by Cheryl Darrup-Boychuck usjournal.com, LLC

18 NAFSA Session GS eRecruitment Trends and Techniques NAFSA Conference | Seattle | 1 June 2005 Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC ph Co-Presenter: Rachel Waldstein U.S. Department of State ph


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