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Committing to Recommendations Eric Colson | Stitch Fix.

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Presentation on theme: "Committing to Recommendations Eric Colson | Stitch Fix."— Presentation transcript:

1 Committing to Recommendations Eric Colson | Stitch Fix

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8 Data

9 a 11 a 12 a 13 …a 1n a 21 a 22 a 23 … a 2n : a m1 a m2 a m3 …a mn a 11 a 12 a 13 …a 1n a 21 a 22 a 23 … a 2n : a m1 a m2 a m3 …a mn SIZE: 6 BRAND: Callaise-Cole PRICE: $ COLOR: Cobalt NECKLINE: 11 inches LENGTH: 37 inches WAISTLINE: 26, cinched. FABRICATION: Jersey TOP CUT: loose WEATHER: Moderate, warm SPENDINESS: moderate BODY TYPE: Body type 1 affinity: High Body type 2 affinity: Medium Body type 3affinity: High HEMLINE: folsom OPACITY: medium SHOULDER CUT: Hawethorn

10 b 11 b 12 b 13 …b 1n b 21 b 22 b 23 … b 2n : b m1 b m2 b m3 …b mn b 11 b 12 b 13 …b 1n b 21 b 22 b 23 … b 2n : b m1 b m2 b m3 …b mn HEIGHT: 54 WEIGHT: 125 AGE: 31 CUP SIZE: B BODY SHAPE : athletic CITY: Nashville SHOULDERS: broad MOM: true FAVORITE COLORS: blue, black, tan FAVORITE FABRICS: cotton, jersey SPENDINESS PREFERENCE: moderate PROFESSION: marketing SIZE: 7-8, M, 27 ins SHOULDERS: 17 inches WAIST: 28 HIPS: 35 ARM LENGTH: 18 INSEAM: 30 FEMUR : 14 TORSO : FOREARM 2 :1

11 Algorithms

12 a 11 a 12 a 13 … a 1n a 21 a 22 a 23 … a 2n : a m1 a m2 a m3 …a mn a 11 a 12 a 13 … a 1n a 21 a 22 a 23 … a 2n : a m1 a m2 a m3 …a mn w 1 (trendiness) + w 2 (personalized) f (:) b 11 b 12 b 13 … b 1n b 21 b 22 b 23 … b 2n : b m1 b m2 b m3 …b mn b 11 b 12 b 13 … b 1n b 21 b 22 b 23 … b 2n : b m1 b m2 b m3 …b mn preppy edgy glam boho casual classic romantic bar top λ1λ1 λ2λ2

13 Human Judgment

14 1. Leveraging unstructured data I am 3 months pregnant so please be generous on size! 2. Curation 3. Fostering a relationship

15 Complementary Algorithms Human Judgment Human Judgment HCI Reinforcing

16 Thoughtful Consideration

17 Loved this! I probably wouldn't have even tried it on because of the fear of horizontal stripes, but it was actually very flattering. I love trying on new items that I never would have picked out for myself! I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and fabrics Id never have chosen. I am starting to realize just how adventurous I really am with clothing. I hated it when I saw it, but then I tried it on and LOVED it! it pushed me out of my comfot zone, and I love it I saw something like this at the store but didnt even think to pick it up. But you sent it to me and I tried it on and loved it! I didnt think something can feel so soft!


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