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The Power of Incumbency Fails. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Power of Incumbency Fails  The 8 th District of.

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Presentation on theme: "The Power of Incumbency Fails. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Power of Incumbency Fails  The 8 th District of."— Presentation transcript:

1 The Power of Incumbency Fails

2 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Power of Incumbency Fails  The 8 th District of Georgia  The Candidates  The Campaign  The Results

3 Cases in Congressional Campaigns, Second Edition: Riding the Wave The 8 th District of Georgia Race/Ethnicity  61.8% White  33.6% Black  1.0% Asian  4.0% Hispanic Occupation  45.4% Blue Collar  54.6% White Collar Median Income  $42.5k in state  $51.4k in U.S. Partisanship  R +10, PVI ’08 Presidential Vote  McCain, +13%

4 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Incumbent: Democrat Jim Marshall Occupation  Attorney Political Experience  Mayor, Macon, Georgia, First Elected 2003 Committees Committee on Agriculture Committee on Armed Services

5 Table 9.1 Congressional Vote Scores for Jim Marshall, 2003–10

6 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Challenger: Republican Austin Scott Occupation  Business Executive Political Experience  Georgia House of Representatives,

7 Table 9.2 Campaign Finance Data for Georgia’s 8 th District, 2006–10

8 Table 9.3 Receipts and Disbursements by Reporting Period, 2009–10

9 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: The Polls

10 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Jim” NOTE: Internet access required.

11 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Real Important” NOTE: Internet access required.

12 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Whose Burden” NOTE: Internet access required.

13 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Grew Up” NOTE: Internet access required.

14 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Politics is Easy” NOTE: Internet access required.

15 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Taxes” NOTE: Internet access required.

16 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Talk” NOTE: Internet access required.

17 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Georgia Jim” NOTE: Internet access required.

18 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Hard” NOTE: Internet access required.

19 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Desperate” NOTE: Internet access required.

20 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Tired” NOTE: Internet access required.

21 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Times” NOTE: Internet access required.

22 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Go” NOTE: Internet access required.

23 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund’s “Trick” NOTE: Internet access required.

24 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund’s “Fork” NOTE: Internet access required.

25 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: US Chamber of Commerce ad for Jim Marshall on health care NOTE: Internet access required.

26 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall Backs Nancy Pelosi” NOTE: Internet access required.

27 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall ‘s Not Looking Out for Main Street” NOTE: Internet access required.

28 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall Votes with Pelosi, Not Georgia” NOTE: Internet access required.

29 Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “The Real Jim Marshall” NOTE: Internet access required.

30 The Results


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