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Hello & welcome to Brainjuicer ® Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ® A fresh perspective on measuring customer satisfaction and.

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Presentation on theme: "Hello & welcome to Brainjuicer ® Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ® A fresh perspective on measuring customer satisfaction and."— Presentation transcript:

1 Hello & welcome to Brainjuicer ® Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ® A fresh perspective on measuring customer satisfaction and performance indicators – using auto-evaluation techniques By Siobhan McQuaid & John Kearon (Chief Juicer)

2 Brainjuicer®s = Interactive, automated Market Research tools And deliver instant feedback direct to your desktop The fastest way to get a lot of people to do a little thinking Brainjuicer ® Brain Juicer

3 Brainjuicer ® Brainjuicer® - quietly revolutionising research Current ResearchBrainjuicer ® s Set up Completion Results Costs Automated: 2-3 mins Fun: 2-3 mins Fast: instant Frugal Time consuming: 3 days+ Dull: 15 mins / hour+ Slow: 2-4 weeks Expensive

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5 what do you associate with the Internet? speed The Mind Reader from Brainjuicer ® Brainjuicer ® Psychologists use the association game to reveal a subjects conscious and unconscious meaning Mind Reader automates the association game to reveal the meaning of your chosen subject…

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14 Powered by Brainjuicer ®. For help & advice on interpreting your results; +44 (0)7967 33 28 17 results@brainjuicer.comBrainjuicer ®results@brainjuicer.com This is what 33 BICS and 19 SMEs thought was Best/Worst about The RPE EBN Business.Connect project Date: 5/2/2002

15 52 respondents view source Powered by Brainjuicer®Brainjuicer® Produced 5/2/2002 Top 8 Associations Best averaged …… feelings..….... ……. for each.…association +3+3+2 / +1-30-1 / -2 Number of mentions / % The RPE EBN Business.Connect project 1. secured contacts 2. find partners for my comp 1. unique, useful resource 1. More opportunities 3 rd Order Associations 1. greater success 1. Initial filtering of B2B 1. more success for my co. 1. meeting potential partners 4 1. matching & meeting 2. nothing else exists 3. Adds to existing network 2 1 1 1. BICs working together 2. Database of contacts 3 1 1. help SMEs internationalise 2. BICs facilitate process 3. could add real value 2 nd Order Associations 3 1 1 1. common strength,experience 2. Joint business strength 1. Partners for cooperation 1. potential profit & growth 2. new business for the BIC 4 (9%) 8. Joint BIC business effort 4 (9%) 7. system 4 finding partners 4 (9%) 6. the Madeira convention 5. great tool for BICs 5 (12%) 2. international contacts 1. new markets and partners 4 3 2. new projects 1. new business for SMEs 4 2 2. Partnerships 1. new business for SMEs 4 2 2. know others experiences 1. find international partner 5 2 2 nd Order Associations 1. new business 1. follow well known practice 3 rd Order Associations 1. business growth 1. developing business 1. opportunities to develop 2. good reputation for BICs 1. new sources of finance 2. more competitiveness 1. expansion & profitability 1. Grants 2. greater outreach 6 (14%) 4. new contacts in Europe 6 (14%) 3. international contacts 7 (16%) 2. Business opportunities 1. database of contacts 7 (16%)

16 52 respondents view source Powered by Brainjuicer®Brainjuicer® Produced 5/2/2002 Top 8 Associations Worst averaged …… feelings..….... ……. for each.…association +3+3+2 / +1-30-1 / -2 Number of mentions / % The RPE EBN Business.Connect project 1. cant use it otherwise 1. more need to know about it 3 rd Order Associations 1. defeats the purpose 1. limited information flow 1. not committed enough 4 1. would like to know more 2. needs participants to work 2 1 1. the costs 2. no budget for work 1 1 1. limited utility if not 2. too much dependency on BIC 2 nd Order Associations 4 1 1. short 1. limited results 1. less overall success 2 (4%) 8. budget 3 (6%) 7. not accessible enough 4 (8%) 6. partners participation 5. will SMEs use the portal? 5 (10%) 1. cannot make good matches 6 3. extend sub-classification 2. sectors vary too much 1. Clients vary too much 2 2 2 4. restricting its potential 3. SME better defines demand 2. SME cannot see what it is 1. time consuming for BICs 1 3 1 1 4. SMEs not serious 3. SMEs not ready 2. leads to frustration 1. give up trying 5 3 3 2 2 nd Order Associations 1. wasted opportunity 2. wasted opportunity and effort 1. search engine not effective 2. Matching too large 1. Need to prepare for coop 2. Nothing comes of the work 1. Loss of interest 2. lack of demand for it 3 rd Order Associations 1. useless for SME 2. frustrating/time consuming 1. Gives no focus! 1. few business opportunities 1. more specific activities 1. poor revenue return 1. not enough place to explain 2. ? 1. time consuming for BIC 1. could be more successful 6 (13%) 4. no SME access 6 (13%) 3. Maybe not focused enough 6 (13%) 2. info. on SMEs too general 1. difficult to find matches 16 (33%)

17 52 respondents How important is it for your BIC to help Internationalise businesses? Back to mind map Back Powered by Brainjuicer ®Brainjuicer ® Produced 5/2/2002

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19 Suggest It Box Idea generation at the speed of thought. Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ®

20 Powered by Brainjuicer ®. For help & advice on interpreting your results; +44 (0)7967 33 28 17 results@brainjuicer.comBrainjuicer ®results@brainjuicer.com

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22 Top of the Polls Test your concepts…, Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ® find the winners.

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26 RECAP: Brainjuicers as part of your quality process? Customer feedback - instant and insightful Idea generation - from staff and customers - fresh and focused

27 Happy Juicing! Powered by Brainjuicer ®.com Ltd, Cambridge, UKBrainjuicer ®


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