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© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Files mounted on the Making Strategy Sage web site Six sets of PowerPoint slides: Introduction to Making Strategy Strategy as the Prioritisation and Management of Key Issues Strategy as Purpose: Agreeing Goals and Aspirations for the Organisation Strategy as Competitive advantage Closure These slides are intended only as a supplement to the book and do not represent a complete picture of the theory, concepts, or practice that lie behind the approach to strategy. They provide some further examples and pick out some main themes. They have been designed so that they can be modified and added to. However, the copyright of the material lies with the authors. Four sets of PowerPoint slides that list the tasks for each of the four forums. These are directly from the book and save retyping them if required. A 2-page quick guide to the use of Decision Explorer. This guide provides the majority of the ‘hot-key’ instructions that used extensively during the Making Strategy process. Videos introducing the use of Decision Explorer in the issue management forum. This provides a quick way of ‘getting the hang’ of using the software at a basic level.
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Group Explorer There is also available a Group Support System that allows participants to enter statements and links directly in to a publicly displayed Decision Explorer model. The system also allows for the rating of statements, and the indication of preferences about, for example, options to focus on, undesirable options, leverage on goals, etc. The significant benefits of the system are higher productivity, anonymity when appropriate, the ability to monitor development consensus, and facilitator monitoring of levels of participation and type of participation. The system has been used extensively over the past 10 years by a number of Business Schools, managers, and consultants. It has been used with top management teams of MNC’s as well as with pressure groups. The system requires the purchase of the Group Explorer software from Ackermann&Eden at Strathclyde Business School, a full copy of Decision Explorer, Windows Server, and 2 laptop computers (one running Windows Server and the other Windows 7). See: Ackermann, F. and Eden, C. Negotiation in Strategy Making Teams Group Support Systems and the Process of Cognitive Change. Group Decision and Negotiation. 2011; 20(3)293-314. Andersen, D.; Richardson, G. P.; Ackermann, F., and Eden, C. Using a Group Support System to Add Value to Group Model Building. System Dynamics Review. 2010; 26(4)335-346.
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Scripts for the Issue Management Forum Chapter 4 Ackermann & Eden, Making Strategy: Mapping Out Strategic Success
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Strategic Management Strategic Management is about agreeing which strategic issues to practically focus energy, cash, effort, emotion
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Script for The manager-client needs to feel comfortable Tasks: 1) Craft the ‘starter question’ (focal point) to be addressed to start the forum: 15-20 minutes 2) Agree whether to focus on a specific time horizon and, if so, what the time horizon is to be: 10-15 minutes 3) Agree participant composition: 20-25 minutes Deliverable: Starter Question and Participant List Script Timing: Minimum 45 minutes, expected 60 minutes Refer to p67
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Script for Managers become aware of the bigger picture Tasks: 1) Setup for the forum: 5 minutes 2) Introduce the issue management forum process and carry out the first phase of issue surfacing: 15-25 minutes 3) Review material and conduct another round of issue surfacing: 10-25 minutes 4) Develop and review thematic clusters: 15-20 minutes 5) Consider issues from different stakeholder positions (optional): 10-20 minutes Deliverable: A printout of issues surfaced and the emergent strategic themes Script Timing: Minimum 55 minutes, expected 95 minutes Refer to p70
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Script for Strategic Issues are not independent, they impact on another Tasks: 1) Explain the causal linking process to participants: 5 minutes 2) Carry out initial linking and capturing of argumentation: 20-30 minutes Deliverable: A messy, partially structured issue map 3) Tidy the messy map: 10-15 minutes Deliverable: A printout of the refined linked map of the issues Script Timing: Minimum 35 minutes to expected 50 minutes Refer to p81
© Colin Eden and Fran Ackermann: Lecture Notes For Making Strategy: Mapping Out Strategic Success, Sage, 2011 Script for Strategic thinking demands understanding the character of the network of interacting and interconnected strategy arenas Tasks: 1) Carry out analyses of the issue network and refine the map: 20- 30 minutes 2) Agree priority strategies: 20-30 minutes Deliverable: A printout of the summary map of priorities Script Timing: Minimum 40 minutes, expected 60 minutes Refer to p89
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