4 Barbie: The “All-American” Girl Goes Overseas Barbie is 41 years oldSold in 130 countriesNational adaptations:Physical featuresCostumesActivity setsStandardized physique:Scaled to 6’2”, 110 lbs.
5 Effective Adaptation McMutton Pie in Australia Wendy’s shrimp sandwich in JapanCampbell’s non-condensed soups in the UKCoca-Cola’s 175 ml containers in JapanCadillac Seville1997 Asian editionRight-hand drive, shorter seats, closer pedals, 10” shorter, retractable mirrors
21 International Strategy: Managing Dual Pressures HighGlobalStrategyPressures for Global EfficiencyExportStrategy??MultidomesticStrategyLowLowHighPressures for Local Responsiveness
22 Global Strategy (Textbook Variety) GermanyU.S.MexicoMalaysiaEntry?
23 International Strategy: Managing Dual Pressures HighGlobalStrategyTransnationalStrategyPressures for Global EfficiencyExportStrategy??MultidomesticStrategyLowLowHighPressures for Local Responsiveness
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