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Enriching the Reader Experience with Digital Content: Atria Books–Smart Books for Smart Readers © Judith Curr | OReilly Tools of Change for Publishing.

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Presentation on theme: "Enriching the Reader Experience with Digital Content: Atria Books–Smart Books for Smart Readers © Judith Curr | OReilly Tools of Change for Publishing."— Presentation transcript:

1 Enriching the Reader Experience with Digital Content: Atria Books–Smart Books for Smart Readers © Judith Curr | OReilly Tools of Change for Publishing Conference

2 2 Atria EBook InitiativesSpeed to Market Instant Short Story Submitted 10/26 Revised 10/27 Available for Preorder 10/28 On Sale 10/31 *Source: S&S POS Reports © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

3 3 Atria EBook Initiatives Price Flexibility and Expermentation Iron Lake 99¢ promotion 0.99¢ pricing throughout October Units sold prior to promotion: 2,200 Units sold since promotion: 62,000 Barnes & Noble Market Share: 89% Post Promotion Units Sold: 4,311 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

4 4 EBooks as an Entry Point A book sale is no longer the end of a transaction It is now the beginning of a conversation © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

5 5 Eva Scrivo on Beauty Winner of the 2012 Publishing Innovation Award for Enhanced EBook © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

6 6 Text + Print is still 2/3s of our business. The question remains, how do we integrate Print and EBooks © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

7 7 Case Study: Zero Regrets Tags Allow for Serialization 335 scans* Article Published 10/2012 *data as of 2/6 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

8 8 Case Study: The Time in Between Tags allow for the sharing of additional content 194 scans* Ad ran 11/2011 *data as of 2/6 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

9 9 9 Case Study: The Map of Time by Félix Palma Integrated Advertising 238 scans* Ad ran 6/2010 *data as of 2/6 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

10 Case Study: White Horse Make the Smartphone a Store Front Stunning.... Everything I hope it would be and more. –Susan Wasson, Bookworks NM © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

11 Text 11 + = © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

12 12 TRUE SPIRIT by Jessica Watson Biography 7,484 scans* Published 9/2010 *data as of 2/6 12 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

13 13 THE TIMELESS SWING Instructional 17,312 scans* Published 3/2011 *data as of 2/6 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

14 14 Enhanced EBooks Atria EBook Initiatives © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

15 15 Praise for THE TIMELESS SWING Perhaps the most ingenious aspect of Timeless is the inclusion of Microsoft Meta Tags for each chapter. This is truly an innovative and incredibly helpful tool. The Waggle Room I've never seen a golf book that is this simple and cogent and straight to the point. It's amazing. I started reading this….I could not literally put it down. I watched all the videos. The Rush Limbaugh Radio Show In addition to sharp photography and concise written explanations, much of which is highlighted to bring out the key points, there are many Microsoft tags throughout the book. Now, it doesn't matter how you learn. It's there to read or to watch. The Times-Tribune (Scranton, PA) © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

16 ROAM by Alan Lazar The Sound of Music Meets The Incredible Journey 16 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

17 17 ROAM by Alan Lazar Fiction The Sound of Music Meets The Incredible Journey 867 scans* *data as of 2/6 17 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

18 18 Enhanced EBooks Atria EBook Initiatives © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

19 THE NOW EFFECT by Elisha Goldstein Self Help 19 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

20 THE NOW EFFECT by Elisha Goldstein Includes Guided Meditation 20 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

21 THE NOW EFFECT by Elisha Goldstein 21 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

22 22 Swing for Life by Nick FaldoStarting Early Prepublication Promotion Through Social Media, Atria and our authors engage with fan, build interest, and tease to content © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

23 23 The Book of Burger by Rachael Ray © Judith Curr | OReilly Tools of Change for Publishing Conference 2012 Will include 7 videos original and exclusive to the book

24 FPO – IMPULSE JACKET TK scans* 27 NFC taps* *data as of 1/23 The Impulse Economy The Worlds First Smart BookNFC Enabled © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

25 25 MOBILE ACTIVATION CHANNELS TXT SCAN TAP © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

26 26 NFC-enabled phones become mainstream The new phone has 10,000 times more computing power in it than the computer that sent man to the moon The market for near field communications technology in cell phones is going to rise to nearly 550 million units per year in 2015, from about 50 million units in 2010 (IHS iSuppli Research) 35 million NFC-enabled phones were shipped in 2011 in the US, and that number is expected to double in (ABI Research) Apple will drive NFC in 2012 with iPhone 5 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

27 27 Future Predictions 210, ,000 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012

28 28 BOOK as STORE 28 © Judith Curr | OReilly Tools of Change for Publishing Conference 2012


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