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Building Our 1 st Low Cost PC Ecosystem in Indonesia The Milestones 2009.

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Presentation on theme: "Building Our 1 st Low Cost PC Ecosystem in Indonesia The Milestones 2009."— Presentation transcript:

1 Building Our 1 st Low Cost PC Ecosystem in Indonesia The Milestones 2009

2 We already know WHY.. Now, we find out HOW

3 Low Cost PC Ecosystem

4 What is LOW COST? Price < 100USD SupplyWorkforceDemand

5 From mind to market Supplier Product Creator Seed Capital Competition & Selection Training Mentoring Prototype / Pilot Exposure Distribution Partner Financing Production DIstribution Marketing Licensing Merchandising Idea generator & Selection Capacity Building ExposureProduction Marketing & IP Exploitation CSR inititatives to support a sustainable supply Commercialization by stakeholder

6 Ecosystem

7 Low Cost PC Value Chain Industri Komponen ODM / OEM Integrated System ManufactureRetail Waste Management

8 Challenge for SME

9 Financial Solution for SME

10 Roadmap Production Flow People - Habitat Financing Marketing - Distribution

11 Roadmap 40%21%60Monitor 40%4%10Keyboard + Mouse dan lainnya 47%8%22Optic Device 0%15%42Hard disk 0%4%12Memory 0%21%60Processor 0%15%42Mother board 30%11%32Casing + Power Supply Kemungkinan tertinggi TKDN saat ini % thd total biaya Perkiraan biaya dalam US$ Komponen TKDN INDUSTRI KOMPUTER Sumber : Apkomindo 2009

12 Production Flow OPENSPARC FLOW

13 People - Habitat

14 Financing Domestic Teknoventure ITB Depkominfo Diknas BPPT BKPM Foreign Investor SUN, etc

15 Government Financing

16 Marketing - Distribution Production Cost Selling Price Profit Industri Komponen ODM / OEM Integrated System ManufactureRetail Waste Management

17 Hongkong Version


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