3 The Grupo Latino de Radio is present in 7 countries, with some 300 radio stations and an aggregate audience of more than 11 million listeners. France Radio Latina Mexico Radiópolis Miami Caracol Miami Panama Caracol Panamá Chile Consorcio Radial de Chile Colombia Radio Caracol Costa Rica GLR Costa Rica GRUPO PRISA – INTERNATIONAL MEDIA GLR COVERAGE
4 GRUPO PRISA – INTERNATIONAL MEDIA RADIO MODEL The model of GLR Radio is based on: Expansion of global brands. Taking advantage of informative and music synergies. Coverage increase.
5 GLR has implemented three base formats, common to every country where the Group is present: Conventional Radio Music Radio GLOBAL BRANDS GRUPO PRISA – INTERNATIONAL MEDIA
6 COLOMBIAMEXICOCHILECOSTA RICAPANAMA MIAMI (USA) Global Format Global Format CONVENTIONAL RADIO MUSICRADIO Global Brands: 2004 GLR FORMATS GRUPO PRISA - INTERNATIONAL MEDIA
7 W Radio as a supplier of informative services of remarkable importance. Grupo PRISA is the leading radio group in Spanish: SER (SPAIN), W Radio (MEXICO, CHILE, ) and Radio Caracol (COLOMBIA). Access to content and unique resources. SYNERGIES IN INFRASTRUCTURE AND CONTENT GRUPO PRISA – INTERNATIONAL MEDIA
8 Colombia: 7 million listeners. Indisputable leader. México: 3.4 million listeners. Audience growth in 2003: W Radio (+ 47%), 40P (+ 58%) and Bésame (+ 39%). Chile: 300,000 listeners. W Radio (+ 33%), 40P (+ 83%) and Bésame (+ 140%). Miami: more than 500,000 listeners. Caracol Miami reached a leading position at AM in Miami in 2003. AUDIENCE RESULTS: Success in the evolution of the audience figures GRUPO PRISA – INTERNATIONAL MEDIA
9 GLR target: to achieve a leadership position in Latin America. Priority countries: Colombia, Mexico, Brazil, Argentina and USA. Association with local groups having a leading position in media and entering new markets through acquisitions and affiliations. Estimated Investment for the next three years: 175 million. GLR EXPANSION PLAN GRUPO PRISA - INTERNATIONAL MEDIA