1. Greater Moncton a Place of Diversity. Greater Moncton a Place of Choice. About Us WELCOME TO MAGMA The Multicultural Association of the Greater Moncton Area (MAGMA) is an umbrella organization of ethno-cultural associations and individuals in the Greater Moncton Area(Moncton, Riverview and Dieppe). Since its foundation in March 1980, MAGMA has remained actively involved in the settlement and adjustment of new immigrants and refugees in our area. MAGMA is a bilingual (both Canadian official languages), non-profit, non- sectarian, and non-political organization. Our Mission MAGMA's mission is to enrich and enhance the well being of our community by fostering and nurturing respect, understanding, acceptance of and assisting people from all heritages.

2. Greater Moncton a Place of Diversity. Greater Moncton a Place of Choice. Why immigration and culture matter; to profitability and growth of a city. Why the (3 T’s) make a city profitable and grow, and why MAGMA plays a key part in it. ( Technology + Talent, is not enough) +Tolerance; Attraction and Retention = Profit & A Growing City. Florida's previous three books, The Rise of the Creative Class (2002), Cities and the Creative Class (2005), and The Flight of the Creative Class (2005), link the creative class with wealth generation and argue that the individuals in the creative class choose to locate in places with strong cultural and recreational activities, as well as an interesting nightlifeThe Rise of the Creative Class

3. Greater Moncton a Place of Diversity. Greater Moncton a Place of Choice. Changing stereotypes Calgary once thought of Cow town, is no longer. Can Moncton follow the same lead? Can Moncton be more than just the Hub City? Florida's previous three books, The Rise of the Creative Class (2002), Cities and the Creative Class (2005), and The Flight of the Creative Class (2005), link the creative class with wealth generation and argue that the individuals in the creative class choose to locate in places with strong cultural and recreational activities, as well as an interesting nightlifeThe Rise of the Creative Class

4. Greater Moncton a Place of Diversity. Greater Moncton a Place of Choice. Choosing where you live one the decision in your life. Greater Moncton needs to place of choice, where top talent wants to live. Florida's previous three books, The Rise of the Creative Class (2002), Cities and the Creative Class (2005), and The Flight of the Creative Class (2005), link the creative class with wealth generation and argue that the individuals in the creative class choose to locate in places with strong cultural and recreational activities, as well as an interesting nightlifeThe Rise of the Creative Class

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