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Marketing possibilities 2013 Persoonlijk. Flexibel.

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Presentation on theme: "Marketing possibilities 2013 Persoonlijk. Flexibel."— Presentation transcript:

1 Marketing possibilities 2013 Persoonlijk. Flexibel.

2 Content 1.Introduction 2.Sales-Office & Database Segmentation 3.Marketing possibilities; *Please notice that all POE material contains the old Actebis Computers logo. Banners I-mails Direct Mail Ads on IT related websites and magazines Social Media Single vendor campaign Multi vendor campaign 4.ALSO Call Center 5.Full-focus sales force day + Call Center + SPIFF 6.ALSO Exclusive Partner Event 7.Sales training @ ALSO 8.Meet & Greet 9.ITPRODEALS ***NEW*** 10.ALSO Application ***NEW*** 1/2/2014

3 1 Introduction ALSO Nederland B.V. is authorized distributor of components, computers, peripherals, network products, software and storage products since 1994. We offer every IT-reseller an excellent base for his or her purchase process. We maintain this base by responding to market developments. Therefore we often make an inventory through a personal approach where improvements are possible. Our dedicated account managers are responding to the current client situation and think with the client, but also our targeted website with many features contributes to this base. The efficient logistics process at ALSO provides for a proper settlement of the order. In short: ALSO realizes that every client is unique and continually maintains a personal, yet flexible approach, tailored to the various business situations. An unique combination ALSO Nederland B.V. is part of the ALSO Holding AG with offices in 12 European countries. With a turnover of 6,3 billion, ALSO belongs at the top 3 of IT, Telecommunication and consumer electronics distributor in Europe. Because of this all, ALSO Nederland B.V. is able to offer its customers a unique combination in the Netherlands; a very personal and flexible approach, but also the benefits of a major European player. 1/2/2014

4 2 Sales-office & Database Segmentation A. Retail Managed Accounts Large Database1000KK LoyaltyMonthly 100% MarketingTailor made - Threshold promotions - Events - Giveaways B. SMB Managed Accounts Large Database500KK LoyaltyMonthly 100% MarketingBased on customer needs C. SMB Unmanaged Accounts Large Database5000 LoyaltyModerate MarketingLost customers strategy (breadth) J003 SMB UNMANAGED ACCOUNTS J001 RETAIL MANAGED ACCOUNTS J002 SMB MANAGED ACCOUNTS C B A ALSO SEGMENTATION MARKETING 1/2/2014

5 3.1 Marketing possibilities: Banners (creation included) Banner on login page 468 x 60 350,- Banner on login page 180 x 150 350,- Banner on contentpage 185 x 290 375,- Banner on contentpage185 x 600 450,- Banner on contentpage468 x 60 550,- Banner on webshop 185 x 90 400,- Banner underneath HTML468 x 60 150,- Banner in components HTML468 x 60 150,- Banner linked to customized promopage 300,- 1/2/2014

6 Dedicated I-mail 550,- Shared I-mail ( maximum of 2 or 3 products by vendor ) 250,- 4000 addresses Openings percentage Ø 40% 3.2 Marketing possibilities: I-mail (creation included) 1/2/2014

7 3.3 Marketing possibilities: Direct mail Its possible to send a DM to a large number of customers in cooperation with ALSO. The campaign, promotion or informative message will be created completely by ALSO. Direct mail package Creation DM Printing Segmentation database Sending Price on request 1/2/2014

8 3.4 Marketing possibilities: Ads on IT related magazines and websites Be seen by a large number of potential customers by advertising in IT-magazines or on online websites. ALSO has a intense relationship with several IT-magazines and websites DealerInfo CBM Channelconnect Digitailing Hotspot Retail CRN Tweakers Pro ALSO will create the banner or advertisement. Price on request 1/2/2014

9 3.5 Marketing possibilities: Social Media Twitter is one of the biggest marketing phenomenon of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses. ALSO_NL ALSO_Software ALSO_ Laptops LinkedIn is one of the biggest World's Largest Professional Network. As marketing platform, LinkedIn offers many benefits to businesses. ALSO Product Managers inform the followers about their own brands. Facebook is a social utility that connects people with friends and others who work, study and live around them. ALSO has an own Facebook company page: We update our likers by posting news about products, campaigns or corporate information. Please go to Facebook and Like us. 1/2/2014

10 3.6 Marketing possibilities: Single vendor campaign Get your own custom made campaign. Promotion of the campaign with for example bannering or I-mails is all possible and will be agreed upon. Campaign goal Rumour around the brand Sales boost Loyalty Target group Managed Retail group (1000 resellers) Managed SMB group (500 resellers) Unmanaged SMB group (5000 resellers) Price on request 1/2/2014

11 3.7 Marketing possibilities: Multi vendor campaign ALSO initiates several times a year campaigns for all vendors. These multi vendor campaigns take for example place at the following times: Seasons Special events like soccer (EK/WK) or the Olympics Campaign goal Rumour around the brand Salesboost Loyalty Relationship management Target group Managed SMB group (500 resellers) Unmanaged SMB group (5000 resellers) Retail Price on request 1/2/2014

12 The ALSO Call Center has a segmented database of ± 5000 customers to their disposal. Each customer is personally segmented or can be segmented on for example the following points: Commonly buying Yes/No (customer breadth) Stock keeping Product group X Etc. In association with the ALSO marketing team an appropriate campaign is developed on a segmented customers group. The support will take place by a call script, DM or I-mail. At the end of the incentive a report/summary will be given to the supplier with feedback. (Including ROI calculation) Effectiveness: The range depends on the action and call script. Ø 350 customers a day. Price 400.- a day Customized Custom-made call center days are also possible. 4 ALSO Call Center 1/2/2014

13 5 Full-focus sales force day + Call Center + SPIFF Standard 08.30 – 9.00 Briefing 9.00 – 17.00 Call out action (retail + managed & unmanaged accounts) 17.00 Distribute the price for best account manager Price 950,- (Call Center included) Before the focus day an I-mail is established, in which the action is communicated towards the resellers. ALSO will develop the I-mail. After that the race between all account managers can begin. ALSO will arrange a breakfast, lunch or drinks on request (additional 100,-) The vendor will pay additional for the SPIFF prices. Customized Custom-made focus days are also possible. 1/2/2014

14 6 ALSO Exclusive Partner Event Unique occasion for a very personal manner to promote your brand or product and get on the mindset of the customer. Several resources are deployed for inviting; letter, i-mail, (possible) banner and salesforce. The supplier supplies content, we will supply the location. Customized Custom-made events are also possible. Should there be need for. 1/2/2014

15 7 Sales training 1/2/2014 A training or presentation for the ALSO sales team can take place at the next moments: Breakfast08:30 - 09:00 Lunch 12:00 - 12:30 Dinner 17:30 - 18:30 Priceon request Customized Custom-made events are also possible. Should there be need for.

16 8 Meet & Greet 1/2/2014 With a Meet & Greet you can inform resellers about your company and your products. The large meeting room at ALSO is the whole evening at your disposal. A luxury buffet will be served during the Meet & Greet. Location: Large meeting room at ALSO in Nieuwegein Time: 18.00 – 22.00 Number of persons Max. 40 Price on request Customized Custom-made events are also possible. Should there be need for.

17 ITPRODEALS FACTS Circulation: 1.200.000 all over the Netherlands; Distribution: 6-8 times a year; Each reseller has its own exclusive rayon; Folder is also digitally available* Duration folder: 2 weeks; Size: 8-page A4 glossy folder; Contents: A folder with not just the best deals but also extensive product information; Extras: POS material, like (pavement board) posters and shelf cards; Free shipping during the folder period. * Contractually agreed that the digital version of the folder is not listed by price- and comparison sites at SKU level. 9 ITPRODEALS 1/2/2014 ALSO launched in January 2013 the first edition of ITPRODEALS. ITPRODEALS is an 8-page glossy A4 folder and is developed from the following point of view: Our resellers are professionals, they have a passion for IT and have knowledge of IT products. We believe especially they deserve focus and personal attention. By bundling forces, the IT professional can offer good deals and we give them a strong position to compete with the large retail concerns.

18 What does ITPRODEALS mean for you as a supplier? This means more exposure of your brand. Your brand is visible all over the Netherlands, both at the end users home as well as at the stores of the IT professional! With ITPRODEALS you will communicate directly with the end user. Your products in ITPRODEALS? Thats possible! Your brand is visible in the stores of selected ALSO ITPRODEALS resellers; Your brand will reach 1.2 million households 6-8 times a year; * There is a constant focus on your brand; Your brand is prominently exposed because of for example pavement boards; The digital folder can be found on the website of the resellers; We contractually agreed with our resellers that your products will be presented properly;** The folder is the ideal way to get in contact with the end user; You yourself are responsible for price stability of your ITPRODEALS products. * Target is put at 2 million in H2 2013! ** If POS material available ALSO will submit this. ITPRODEALS supplier contribution ITPRODEALS is an 8-page glossy A4 folder. Excluding the front and backside the folder consists of 36 positions. Together with us you will decide how many and which products you would like to expose in ITPRODEALS. Per position you can choose to show one large image or multiple smaller (with a maximum of 3 products per position). Contribution per position: 750,-. * * This contribution is additional to the standard marketing & communication quarter agreements with ALSO towards the reseller 1/2/2014 More information? Please contact: Dominick Joosten Marketing & E-business Manager Tel. direct: +31(0)30 – 608 47 23

19 Available for 10. ALSO Application 1/2/2014 ALSO will launch in April 2013 the ALSO application. With this application ALSO keeps resellers informed about relevant and unique promotions, campaigns and events. The ALSO application is the prefect tool to centralize all information about ALSO or the channel. With this application, resellers can find the information where and when it suits them. The app is specifically designed for resellers of IT- products and is available for Apple, Android and Windows. GO LIVE: Mid April 2013 Push notifications Our vendors can make use of this functionality. Rule: Only unique and relevant channel or product info Price: See quarter sheet in attachment. Coming soon: ALSO mobile shop. The ALSO mobile web shop will be added very soon.

20 ALSO Nederland B.V. Archimedesbaan 26 3439 ME Nieuwegein Netherlands Tel: 030 - 608 47 00 Fax: 030 - 608 16 80 FR CH AT DE NL DK LT LV EE FI SE NO

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