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IPTV Regulation : Mobile, Digital, IP Policy & Regulatory Challenges of convergence: Mobile, Digital, IP Dr. Thomas Hart Regulatory Expert EU-China Information.

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Presentation on theme: "IPTV Regulation : Mobile, Digital, IP Policy & Regulatory Challenges of convergence: Mobile, Digital, IP Dr. Thomas Hart Regulatory Expert EU-China Information."— Presentation transcript:

1 IPTV Regulation : Mobile, Digital, IP Policy & Regulatory Challenges of convergence: Mobile, Digital, IP Dr. Thomas Hart Regulatory Expert EU-China Information Society Project

2 IPTV Regulation OUTLINE Ii2010 Information Society – The umbrella IIElectronic communications (telecom) policy III Audiovisual policy IVApplying the Framework to Convergence

3 IPTV Regulation OUTLINE Ii2010 Information Society – The umbrella IIElectronic communications (telecom) policy III Audiovisual policy IVApplying the Framework to Convergence

4 IPTV Regulation A comprehensive five-year strategy to boost the digital economy, by fostering growth and jobs in the Information Society and Media industries A key component of the EUs overall strategy to promote growth, jobs and global competitiveness

5 IPTV Regulation i2010: Three Priorities 1. A Single European Information Space 2. Innovation and investment in research 3. Inclusion, better public services and quality of life

6 IPTV Regulation Tools for Implementation MODINIS ICT FUND - CIP FP 6 and 7 Others (SF) Review and revision of the regulatory frameworks Specific discussion i 2010 GovernanceLegislation Benchmarking and Monitoring Financial Support Communication Stakeholders Dialogue MS Cooperation Reporting High level events i2010 events

7 IPTV Regulation Review and Revision of Regulatory Frameworks Communications Policy: Communications Policy: e-Communications Regulatory Framework Audiovisual Policy: Audiovisual Policy: TV Without Frontiers Directive

8 IPTV Regulation Ii2010 Information Society – The umbrella IIElectronic communications (telecom) policy III Audiovisual policy IVApplying the Framework to Convergence OUTLINE

9 IPTV Regulation Content Services Outside scope of EU framework (e.g. broadcast content, e-commerce services) Electronic Communications Scope is all networks and services – independent of infrastructure Communications Services (e.g. telephone, fax, ) Communications Networks (e.g. fixed, mobile, satellite, cable TV, powerline systems, networks used for radio and television broadcasting) and associated facilities

10 IPTV Regulation Identify markets Product markets (e.g. call termination) Geographical markets (e.g. local, national, global) See whether there are dominant operators on those markets (Significant Market Power) Minimal and linked to degree of competition Flexible BUT harmonised at a European level Technologically neutral Regulate only where an operator has a dominant position in an identified market where competition is not effective Rely increasingly on competition law Regulatory Approach to the Existing Framework

11 IPTV Regulation Some Key Characteristics of the Existing Framework Licensing – simplified market entry for communications service providersLicensing – simplified market entry for communications service providers Light touch regulation – linked to degree of competitionLight touch regulation – linked to degree of competition Identify marketsIdentify markets Identify firms with Significant Market Power (SMP)Identify firms with Significant Market Power (SMP) Access (Interconnection)Access (Interconnection) Obligations on SMP operatorsObligations on SMP operators Independence of regulatorsIndependence of regulators

12 IPTV Regulation Proposals for Change Spectrum management Streamlining market reviews Consolidating the internal market Strengthening consumer protection and user rights Improving security Removing outdated provisions Investment and innovation How to deal with new, emerging services, e.g. IPTV Structural separation Regulatory models

13 IPTV Regulation Ii2010 Information Society – The umbrella IIElectronic communications (telecom) policy III Audiovisual policy IVApplying the Framework to Convergence OUTLINE

14 IPTV Regulation Modernising the TV without Frontiers Directive Existing EU rules: limited to traditional TV; created the conditions necessary for free movement of TV broadcasts within the EU Minimum standards applicable to all MS MS apply their national broadcast legislation, within the limits of the EU framework Why change? Convergence of technologies and services E.g. traditional (linear) TV plus Internet TV, mobile TV, video on demand, peer to peer exchanges, new advertising methods, etc. Need to broaden the scope of the TV without Frontiers Directive to include existing novelties Yet, at the same time, need to ensure that new services which are not the same as traditional broadcasting services, are not held up by heavy broadcasting rules

15 IPTV Regulation Ii2010 Information Society – The umbrella IIElectronic communications (telecom) policy III Audiovisual policy IVApplying the Framework to Convergence OUTLINE

16 IPTV Regulation Is IPTV a relevant development? 2010: 12 per cent of all tv viewers worldwide will use IPTV (ABI Research) Global revenue in 2010: US-Dollar 10 bn (Informa Telecoms & Media) other research expects 60 Mn subscribers, US 27 bn revenue in 2010 (iSuppli) The European market for IPTV will double in IPTV services across Europe, 19 of which are in operation in the five European markets of the UK, France, Italy, Germany, and Spain. Screen Digest forecasts that subscriptions to IPTV services across Europe will almost double from 2.9m in 2006 to 5.6m in 2007, with subscription revenues from IPTV increasing from 470m to over 1bn. IPTV could be as disruptive to the core cable industry structure as voice over IP has been or is being to our core voice business.

17 IPTV Regulation The top five IPTV operators in Europe accounted for 60 per cent of the total IPTV market in the five countries at the end of 2006

18 IPTV Regulation Regulation: Distinction necessary Internet TV: content is transmitted across the public internet to the private internet access pipes into the homes (stream or on-demand) Internet TV: content is transmitted across the public internet to the private internet access pipes into the homes (stream or on-demand) IPTV: content usually sourced directly onto the private access pipes coming to the home. Content originates at the head ends and takes private pipes all the way. IPTV: content usually sourced directly onto the private access pipes coming to the home. Content originates at the head ends and takes private pipes all the way.

19 IPTV Regulation IPTV – What is it? Its a replacement concept, not a complementary technology Its a replacement concept, not a complementary technology IPTV protocol enables the creation of a single shared-use high-speed transport infrastructure IPTV protocol enables the creation of a single shared-use high-speed transport infrastructure IPTV transport and service infrastructure can deliver digital television, data, voice signals, connectivity services, on- demand-P2P exchanges IP will replace all others IPTV transport and service infrastructure can deliver digital television, data, voice signals, connectivity services, on- demand-P2P exchanges IP will replace all others the proposed IP suite and multiplexing processes can be used to deliver broadband (multiple services with multiple signal types) at a fraction of the cost of extending the current time divided multiplex (TDM) telephone network and/or the hybrid fiber coax (HFC) TV and channel slotted satellite/radio networks. the proposed IP suite and multiplexing processes can be used to deliver broadband (multiple services with multiple signal types) at a fraction of the cost of extending the current time divided multiplex (TDM) telephone network and/or the hybrid fiber coax (HFC) TV and channel slotted satellite/radio networks. Massive amounts of consumer bandwidth, IP packet switching, and routing all together provide a much more flexible service infrastructure. This could even be used to eliminate the current expensive and inefficient service overlays for each revenue stream. Massive amounts of consumer bandwidth, IP packet switching, and routing all together provide a much more flexible service infrastructure. This could even be used to eliminate the current expensive and inefficient service overlays for each revenue stream.

20 IPTV Regulation IPTV is particularly good for the established media content production business, including Hollywood and all of the major television distribution networks on satellite and cable. IPTV allows these organizations to have total control of the content distributed and to greatly reduce opportunities for theft and piracy, which last year cost the cable industry $4.76 billion in unrealized revenue. IPTV is particularly good for the established media content production business, including Hollywood and all of the major television distribution networks on satellite and cable. IPTV allows these organizations to have total control of the content distributed and to greatly reduce opportunities for theft and piracy, which last year cost the cable industry $4.76 billion in unrealized revenue. Source: Businessweeek - "The real meaning of IPTV" IPTV will offer essentially the same product and programming offered by digital cable and satellite providers. Similar on- demand and pay per view products probably with some extra integration with voice, and different pricing. IPTV – What is it?

21 IPTV Regulation Headend: Client billing system Middleware servers CA/DRM server Encoders for broadcast TV VOD Servers for VOD Client: middleware display engine (browser or JVM) CA/DRM client (software smartcard equivalent) only general regulation, no IPTV-specific regulations Basic Components of an IPTV system

22 IPTV Regulation e.g. IPTV: BT Vision (UK):

23 IPTV Regulation Internet-TV - what is it? Based on existing and ubiquitous Internet technology: model is open to any rights holder, as it is based on the same publishing model that exists on the Web: anyone can create an endpoint and publish that on a global basis. Based on existing and ubiquitous Internet technology: model is open to any rights holder, as it is based on the same publishing model that exists on the Web: anyone can create an endpoint and publish that on a global basis. open to any rights holder no matter whether this is an individual creating a video for a very small audience or a traditional publisher that offers linear cable channels open to any rights holder no matter whether this is an individual creating a video for a very small audience or a traditional publisher that offers linear cable channels Relatively device independent Relatively device independent Very strongly based on existing Internet user experience and hence will be deeply integrated into the Internet user behaviour Very strongly based on existing Internet user experience and hence will be deeply integrated into the Internet user behaviour Internet Television promises access to many new products and much broader range of programming that we have been accustomed to retail video world and dramatically more control, as to when and where and how users can access that video/tv programming." Internet Television promises access to many new products and much broader range of programming that we have been accustomed to retail video world and dramatically more control, as to when and where and how users can access that video/tv programming."

24 IPTV Regulation e.g. Internet-TV: Atomfilms

25 IPTV Regulation e.g. User- generated Content: youtube.com

26 IPTV Regulation e.g. online Video Portals: Youku.com

27 IPTV Regulation e.g. online Video Portals: Baidu.com/ 56.com

28 IPTV Regulation Internet-TV: Regulation Internet-TV does not exist from a regulatory perspective – it is merely another website Internet-TV does not exist from a regulatory perspective – it is merely another website same regulation as for other Internet services applies same regulation as for other Internet services applies light regulation: no specific restrictions, no license requirements light regulation: no specific restrictions, no license requirements general provisions on copyright, youth protection, hate speech, etc. general provisions on copyright, youth protection, hate speech, etc. non-specific provisions apply fully (civil code, antitrust, criminal law) non-specific provisions apply fully (civil code, antitrust, criminal law) country-specific regulations apply (e.g. age verification system, imprint requirement) country-specific regulations apply (e.g. age verification system, imprint requirement)

29 IPTV Regulation IPTV: Regulation IPTV providers are primarily telecoms companies offering DSL lines communications regulation applies in principle (market definition, SMP, ONP, interconnection, price reg....) IPTV providers are primarily telecoms companies offering DSL lines communications regulation applies in principle (market definition, SMP, ONP, interconnection, price reg....) Content regulation: as for web services, not as for broadcasting services! Content regulation: as for web services, not as for broadcasting services!

30 IPTV Regulation Broadcasting vs. IPTV different regulatory treatment different regulatory treatment strong regulation of broadcasting because of high opinion-building power of tv programmes strong regulation of broadcasting because of high opinion-building power of tv programmes soft regulation of IPTV because of fragmented audiences of all IP-services little influence on public opinion soft regulation of IPTV because of fragmented audiences of all IP-services little influence on public opinion but IPTV networks and cable networks are able to carry the same content and service And Cable TV Networks actually do the same …

31 IPTV Regulation The Mobile Challenge A New Mobile Horizon? The New Wireless World looks certain to provide an ever-increasing number of different offerings, rather than any single and uniformed service carried by any single kind of network. Mobile telephony is replacing fixed voice services, due to decreased prices and the convenience of one handset, one address-book, one voic , etc. However, this feature is not easy to replicate when it comes to more advanced and capacity-hungry services. Pricing strategies are critical; unlimited access at flat rates might not be sustainable where there is a capacity limit. Network build- outs can prove increasingly costly, and investments difficult to recover. Pretty much identical to what they said about the broadband challenge

32 IPTV Regulation Mobile TV EU Commercial services in: Italy and Finland trials in: Austria, Belgium, the Czech Republic, Denmark, Germany, France, Hungary, Ireland, Latvia, Lithuania, Luxembourg, The Netherlands, Poland, Portugal, Slovenia, Spain, Sweden, UK 69 million global subscribers are forecast by 2009, generating revenues of 4-5 billion Euro. Example Projects supported by EU: MELISA: Sports fans get closer to the action – in real time INSTINCT: Bringing handheld mobile digital video broadcasting to reality MAMBO: Digital video broadcasting over the Net. Wireless access network

33 IPTV Regulation Mobile TV can be broadcast over different types of networks and the regulatory models vary considerably across the EU light touch regulatory approach favoured by EU Commission Currently no plans for public service must carry obligations A Light Touch on Mobile TV

34 IPTV Regulation EUs Three Pillar Mobile TV Strategy 1. joint approach to the licensing of mobile TV Authorisation procedures will be developed 2. making available spectrum for these services, possibly in the UHF frequency band WRC approved of UHF use through non-licensed services 3. promoting the use of DVB-H as the mobile TV standard for Europe DVB-H listed as official EU standard

35 IPTV Regulation Standards as regulators key task Standardisation and Interoperability at the core of regulatory attention, but is an EU-endorsed standard required? DVB-H, MediaFLO, DMB, DAB-IP? European Mobile Broadcasting Council was established mid-2006 with the aim of industry self-regulation, but did not come up with a standard July 2007: Commission has adopted a strategy, urging Member States and industry to push mobile tv development and deployment. The DVB-H standards is recommended and will be included in the list of endorsed standards (compulsory support and encouragement by members) Some member states keep supporting various standards: e.g. licenses for DMB and DVB-H in Germany

36 IPTV Regulation Despite a general European move towards deregulation, there is a disparity between the regulation of old-world TV platforms (terrestrial, cable, satellite) and new delivery technologies like IPTV (sometimes also referred to as DSL TV). IPTV is widely regulated under telecoms law, despite providing a full-channel pay television service in every way equivalent to those on cable.... there was a feeling that this could impact the way in which adult content and advertising content was regulated. Regulatory Environment is not fully consistent Source: Interactive content and convergence: Implications for the information society. A Study for the European Commission (DG Information Society and Media), 2006

37 IPTV Regulation Modernisation of the TV without Frontiers Directive Audiovisual Media Services Without Frontiers Regulatory disparity requires revision of regulation New rules for audiovisual services to be based on content, rather than mode of delivery Distinguish between traditional broadcast or linear (push) services and on-demand (pull) services On-demand services to be subject only to a basic set of minimum principles E.g. to protect minors and prevent incitement to racial hatred Simplify and liberalise rules on inserting advertising in TV programmes (limits to hourly quantity remain), simplify product placement Member States will be given 24 months to convert the new rules into national law, so that they fully apply in Member States will be given 24 months to convert the new rules into national law, so that they fully apply in 2009.

38 IPTV Regulation For More Information…. e-Communications:Tomorrows Framework e-Communications:Tomorrows Framework w/index_en.htm EU Audiovisual and Media Policies: EU Audiovisual and Media Policies: Mobile Broadcasting: mobile/


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