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Community e Stores, Inc.. Community eStores 2002 – Started providing ecommerce solutions for nonprofits – Less than 10 products 2012 – Provide largest.

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Presentation on theme: "Community e Stores, Inc.. Community eStores 2002 – Started providing ecommerce solutions for nonprofits – Less than 10 products 2012 – Provide largest."— Presentation transcript:

1 Community e Stores, Inc.

2 Community eStores 2002 – Started providing ecommerce solutions for nonprofits – Less than 10 products 2012 – Provide largest integrated ecommerce, inventory and distribution systems – Most advanced product fundraising solutions – Over 7,100,000 books, calendars, CDs, DVDs and gifts – New products added 250 days a year – Total inventory of over half a billion products – Warehousing and fulfillment are second to none

3 Organizational Hierarchy Buyer - Donors Community Organizations Partner & Affiliate Members Product Chain Customer Service Sites, Systems & Technology Distribution Network Partner & Affiliate Development Advertising

4 Customers Stores Distribution Centers PA, IN, OR, TN, FL How it Works

5 Affiliates and Partners Partners – Fills in the holes - on the ground – Limited to 50 organizations – Primarily use BuyerTopia.com – Individual sites for very large organizations Affiliates – Designed to respond growing number of Rather do it ourselves… – Unlimited number of organizations – Limited number of strategic store systems

6 Current Community eStores Sites

7 Current Partners & Affiliates Retiring USAF sergeant International entrepreneur from Germany, raised in Africa and educated in the UK Single moms Salesman from England Part time minister IT director Real estate investor Former finance and HR manager Former university professor and administrator Class mom, Girl Scout leader, and Sunday School teacher Marathon running and global mountain climbing Princeton graduate

8 Who Does What Learn the Business Marketing Communication Nurture – Track, report, advise Keep Learning Orientation & Training Site Store Logo/site Development Hosting & Maintenance Continual Improvement Product Acquisition Marketing Programs Warehousing All Processing Fulfillment Customer Service Advertising Continual Training What You Do Community eStores

9 Traditional Product Fundraising Multiplier Effect The number of organizations (schools, sports leagues, bands, clubs, churches …) X The number of constituents (students, athletes, players, parishioners…) X The average number of buyers per constituent (ranging from over 30 for schools…) X The number of products each customer buys X The average price of the products purchased = Total Sales = $6B

10 Product Fundraising Value Comparison Based on 10% partner/affiliate profit. ProductSRP/Price=Value Premium Gift Wrap $ 3.95/ $ 10.00=0.40 Candy $ 9.95/ $ 15.00=0.66 $ 9.95/ $ 8.78=1.13 Audio $ 14.95/ $ 12.09=1.24 Innisbrook Hersheys Provider

11 Revenue Allocations No matter what, we all just have 100% to work with… Cost of Product Organization Profit Provider

12 Community eStores Fundraising Dollar

13 Community eStores Model Highlights What buyer/donors (parents, relatives and neighbors) and organizations want, the way they want it, since 2002 The ultimate product fundraising provider -Inventory, features, service -Continuous feedback State-of-the-art distribution network ̵Real time inventory management ̵ All shipments tracked Latest, feature packed technology Merchandizing -Year round marketing -Easy to become habit forming -Special announcements & offers

14 Competitive Advantage Over 95% of product fundraising is completed between September and December Educate to make the best decisions Transparency Fulfillment is second to none All products returnable Automated recordkeeping The most products, value and features Beginning in August the organizations share of advertising revenues will trump all the competition

15 Revenue Model SourceYouUs Store SalesMinimum 10% Gross1%* Collateral Advertising33% Programs and EventsMinimum 15% GrossVolume Incentives *After volume increases

16 Collateral Advertising Optimum consumer goods demographic $ $11.00 per sheet per shipment Coupons – add value - Campbells - Personal products - Household products One shipment for every $30.00 in products Online tracking

17 Want to learn more? Schedule a GoToMeeting Its informative, almost fun, and well give you a gift certificate.


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