Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.
Agenda Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A
So Whats the Big Deal? Where have we just been? Why should we care? What has the Internet done for you lately? What have you accomplished on-line? Has the Internet ruined an afternoon? Whats the Futz Factor?
Bottom Line The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy. Internet strategies are not getting enough attention Often championed by believers. So, whats your plan?
Elements of the Plan Seven Page Document Intellectual Property Strategy Home Page Strategy Internal Home Page Strategy E-Mail Communication Strategy Internet Access & Security Strategy On-line Sales & Marketing Strategy On-line Service Strategy
Five Ways to Gain an Internet Marketing Advantage 1.Put Quality Product & Policy Answers on the Web 2.Standardize E-mail Communication a.Same domain as company web site b.Include key signature elements: Name, company, title, site, Include vCard 3.Establish A Monthly E-mail Newsletter 4.Ask Web Visitors For Response a. Forms can send e-mail to GoldMine or Excel b. Ask for the order 5.Offer a Client-only Area.
Offer a Client-only Area Things You Can Show Order status, Billing status, Project status, Inventory status, Company Schedule, Product Specifications Managing Population of On-line Accounts Web Pro Pack Access Management Monitory Customer Access Monthly reports on user activity by e-mail Exception reports by e-mail Repeated unsuccessful attempts to login Automated Lost Password Management
Assessing the Competition Visit the Sites 3 Top Competitors Quarterly Anyone Attacking Your Market On-line? Are they taking away emerging customers Are they forcing you to react Identify One Site that Represents Where You Want To Be
Your Internet Plan Elements of the Plan Five Ways to Gain an Internet Marketing Advantage Assessing the Competition
Contact Management – Al Chinn How CRM will connect you to the Internet
Accounting Integration Projects The Miracle of Work That Customers Do for You
Five On-Line Sales Project Profiles Accepting Orders From Web Sites Sending Data to Web Sites Building a B2B Web Store Building a B2C Web Store
Accepting Orders Project Profile Project Estimate Project Planning Web Site Accounting Orders
Accepting Orders – Project Profile You Have an On-line Web Store Site Generates 5 or More Orders Per day Part Numbers Can be Identified
Accepting Orders – Project Estimate EC Gateway Application$2,895 Dedicated PC and Internet Connection$1,000 Yahoo Store or ShopSite Connection$0 Other Connection or Item Transaction Table 2 $1,000 Project Management & Testing8 Hours
Accepting Orders – Project Planning Internet Access For Receiving Orders Key Issue #1: mapping to item id Key Issue #2: customer strategy New accounts Existing accounts Anonymous accounts
Sending Data Project Profile Project Estimate Project Planning Web Site Accounting Data
Sending Data – Project Profile You Have or Your Are Building a Web Store Site Can Utilize Accounting Data Database Application Used Microsoft SQL, Oracle, DB2 MySQL FoxPro, etc.
Sending Data – Project Estimate EC Gateway Application 1 $2,895 Dedicated PC and Internet Connection$1,000 SQL Server, MySQL, FoxPro Server Data$0 Other Server Database$1,000 Reseller Project Management & Training8 Hours
Sending Data – Project Planning Internet Access For Data Sending Key Issue #1: what data is useful Key Issue #2: refresh frequency Key Issue #3: adding new fields and tables
B2B Web Store Project Profile Project Estimate Project Planning Web Site Accounting Data Orders
B2B Web Store – Project Profile Essential Motivation: Key Customer Requesting an Internet Store Competitors Offering an Internet Store Possible Upcoming Marketing Deadline You Have Marketing Budget
B2B Web Store – Project Estimate EC Gateway Application$2,895 Web Pro Pack Application$6,495 Dedicated PC and Internet Connection$1,000 Minor Modifications and Training$1,500 Monthly Hosting$150 Project Management & Testing25 Hours
B2B Web Store – Project Planning Create A Storyboard for the Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: beta testing
B2C Web Store Project Profile Project Estimate Project Planning Web Site Accounting Data Orders Marketing
B2C Web Store – Project Profile Essential Motivation: Serve existing customers Developing a new market Sell consumables and parts to existing customers Possible Upcoming Marketing Deadline.
B2C Web Store – Project Estimate EC Gateway Application$2,895 Web Pro Pack Application$6,495 Dedicated PC and Internet Connection$1,000 Design Modifications and Training$2,500 Monthly Hosting$150 Marketing PlanVariable Storyboard & Testing20 Hours
B2C Web Store – Project Planning Create A Marketing Plan for Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: executing sales and marketing
Making It Work – Dave Bilbrey Local Expert Shares Practical Application of Automation Projects
Future-Proofing Your Site – David Harris Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence
Ten Ways to Make a Site Look Great Good Domain Address. Rule for a good domain: tell someone over the phone Make the www optional How registration works Registry, Name Server (DNS), IP address and header Fonts: Use Small Type, Use Few Fonts Establish a Pallet of Several Colors Use Small Images Crop and Frame Images
Ten Ways to Make a Site Look Great Spell Check and Copy Edit Communicate in Headlines and Short Paragraphs Use Sidebars and Callouts Hire a Designer for the Initial Layout Avoid the Armature Giveaways: Any page that says under construction or coming soon. Visible visit counters Template-developed sites Overstated Welcome to our new site
Tips On Future-Proofing Never Let the Content Get Out of Date Steadily Adopt New Techniques Streaming Video Database-Driven Information Alerts and Action-based E-mail Select Technologies Posed For Growth Microsoft.NET XML
The Right Stuff – David Bowser Your Network is the Key to Leveraging the Net. Learn How Network and Internet Access Safe and Reliable.
Workshop Recap Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A
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