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Welcome!. Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.

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Presentation on theme: "Welcome!. Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc."— Presentation transcript:

1 Welcome!

2 Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.

3 Agenda Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A

4 Your Internet Plan The Challenge

5 So Whats the Big Deal? Where have we just been? Why should we care? What has the Internet done for you lately? What have you accomplished on-line? Has the Internet ruined an afternoon? Whats the Futz Factor?

6 Bottom Line The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy. Internet strategies are not getting enough attention Often championed by believers. So, whats your plan?

7 Elements of the Plan Seven Page Document Intellectual Property Strategy Home Page Strategy Internal Home Page Strategy Communication Strategy Internet Access & Security Strategy On-line Sales & Marketing Strategy On-line Service Strategy

8 Five Ways to Gain an Internet Marketing Advantage 1.Put Quality Product & Policy Answers on the Web 2.Standardize Communication a.Same domain as company web site b.Include key signature elements: Name, company, title, site, Include vCard 3.Establish A Monthly Newsletter 4.Ask Web Visitors For Response a. Forms can send to GoldMine or Excel b. Ask for the order 5.Offer a Client-only Area.

9 Offer a Client-only Area Things You Can Show Order status, Billing status, Project status, Inventory status, Company Schedule, Product Specifications Managing Population of On-line Accounts Web Pro Pack Access Management Monitory Customer Access Monthly reports on user activity by Exception reports by Repeated unsuccessful attempts to login Automated Lost Password Management

10 Assessing the Competition Visit the Sites 3 Top Competitors Quarterly Anyone Attacking Your Market On-line? Are they taking away emerging customers Are they forcing you to react Identify One Site that Represents Where You Want To Be

11 Your Internet Plan Elements of the Plan Five Ways to Gain an Internet Marketing Advantage Assessing the Competition

12 Contact Management – Al Chinn How CRM will connect you to the Internet

13 Accounting Integration Projects The Miracle of Work That Customers Do for You

14 Five On-Line Sales Project Profiles Accepting Orders From Web Sites Sending Data to Web Sites Building a B2B Web Store Building a B2C Web Store

15 Accepting Orders Project Profile Project Estimate Project Planning Web Site Accounting Orders

16 Accepting Orders – Project Profile You Have an On-line Web Store Site Generates 5 or More Orders Per day Part Numbers Can be Identified

17 Accepting Orders – Project Estimate EC Gateway Application$2,895 Dedicated PC and Internet Connection$1,000 Yahoo Store or ShopSite Connection$0 Other Connection or Item Transaction Table 2 $1,000 Project Management & Testing8 Hours

18 Accepting Orders – Project Planning Internet Access For Receiving Orders Key Issue #1: mapping to item id Key Issue #2: customer strategy New accounts Existing accounts Anonymous accounts

19 Sending Data Project Profile Project Estimate Project Planning Web Site Accounting Data

20 Sending Data – Project Profile You Have or Your Are Building a Web Store Site Can Utilize Accounting Data Database Application Used Microsoft SQL, Oracle, DB2 MySQL FoxPro, etc.

21 Sending Data – Project Estimate EC Gateway Application 1 $2,895 Dedicated PC and Internet Connection$1,000 SQL Server, MySQL, FoxPro Server Data$0 Other Server Database$1,000 Reseller Project Management & Training8 Hours

22 Sending Data – Project Planning Internet Access For Data Sending Key Issue #1: what data is useful Key Issue #2: refresh frequency Key Issue #3: adding new fields and tables

23 B2B Web Store Project Profile Project Estimate Project Planning Web Site Accounting Data Orders

24 B2B Web Store – Project Profile Essential Motivation: Key Customer Requesting an Internet Store Competitors Offering an Internet Store Possible Upcoming Marketing Deadline You Have Marketing Budget

25 B2B Web Store – Project Estimate EC Gateway Application$2,895 Web Pro Pack Application$6,495 Dedicated PC and Internet Connection$1,000 Minor Modifications and Training$1,500 Monthly Hosting$150 Project Management & Testing25 Hours

26 B2B Web Store – Project Planning Create A Storyboard for the Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: beta testing

27 B2C Web Store Project Profile Project Estimate Project Planning Web Site Accounting Data Orders Marketing

28 B2C Web Store – Project Profile Essential Motivation: Serve existing customers Developing a new market Sell consumables and parts to existing customers Possible Upcoming Marketing Deadline.

29 B2C Web Store – Project Estimate EC Gateway Application$2,895 Web Pro Pack Application$6,495 Dedicated PC and Internet Connection$1,000 Design Modifications and Training$2,500 Monthly Hosting$150 Marketing PlanVariable Storyboard & Testing20 Hours

30 B2C Web Store – Project Planning Create A Marketing Plan for Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: executing sales and marketing

31 BREAK Meet the Presenters: Ask Questions

32 Making It Work – Dave Bilbrey Local Expert Shares Practical Application of Automation Projects

33 Future-Proofing Your Site – David Harris Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence

34 Ten Ways to Make a Site Look Great Good Domain Address. Rule for a good domain: tell someone over the phone Make the www optional How registration works Registry, Name Server (DNS), IP address and header Fonts: Use Small Type, Use Few Fonts Establish a Pallet of Several Colors Use Small Images Crop and Frame Images

35 Ten Ways to Make a Site Look Great Spell Check and Copy Edit Communicate in Headlines and Short Paragraphs Use Sidebars and Callouts Hire a Designer for the Initial Layout Avoid the Armature Giveaways: Any page that says under construction or coming soon. Visible visit counters Template-developed sites Overstated Welcome to our new site

36 Tips On Future-Proofing Never Let the Content Get Out of Date Steadily Adopt New Techniques Streaming Video Database-Driven Information Alerts and Action-based Select Technologies Posed For Growth Microsoft.NET XML

37 The Right Stuff – David Bowser Your Network is the Key to Leveraging the Net. Learn How Network and Internet Access Safe and Reliable.

38 Workshop Recap Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A


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