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T&M Challenges of Mobile TV - Vision from Agilent Gail Heck-Sweeney Agilent Technologies.

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Presentation on theme: "T&M Challenges of Mobile TV - Vision from Agilent Gail Heck-Sweeney Agilent Technologies."— Presentation transcript:

1 T&M Challenges of Mobile TV - Vision from Agilent Gail Heck-Sweeney Agilent Technologies

2 T&M Challenges of Mobile TV - Vision from Agilent Recent Top News UHF TV Bandwidth Made Available to Mobile Operators UHF TV Bandwidth Made Available to Mobile Operators (Nov 2007) After a month-long meeting, which ended Nov. 16, the World Radio communications Conference has reached a compromise that gives mobile service providers access to bandwidth reserved for TV broadcasts. Beijing 2008 Olympics to Drive Chinese Mobile TV Services to Reach $98M (Jul 2007) China's mobile TV market is forecast to grow from $36 million in 2007 to $98 million during the Olympic Games in 2008, according to the latest research from Juniper Research. Trend: Multiple technologies will be integrated in one device Qualcomm released chipset including multiple mobile TV technologies Audio, video, and wireless data technologies like WLAN, Bluetooth, and cellular communication technologies will be integrated in mobile devices such as handset or PDA.

3 T&M Challenges of Mobile TV - Vision from Agilent Mobile TV Value Chain Handset Providers Content Providers Mobile Operators Content Aggregators/ Broadcasters End Users Cooperation Broadcast Content Unicast & on-demand Content Infrastructure Providers Content Requests Service Activation Subs&Billing T&M Vendors

4 T&M Challenges of Mobile TV - Vision from Agilent Mobile TV Market Estimates Mobile TV market is truly in its infancy. Commercial deployments just began. The number of mobile TV subscribers will reach 169 million in 2010, posting a CAGR of 310%. By regions, mobile TV subscribers will reach 59M in North America, 41M in Western Europe and 69M in Asia Pacific in Asia subscribers represent 40% of the total marketing throughout the forecast period 80% subscribers will use broadcasting mode TV in China market around 2010 (from In-Stat) Important to note -The estimates do not incorporate the current market for cellular based TV like video. -The estimates focus on the mobile phone opportunities and are not building in estimates for mobile TV on a laptop or in a video iPod like device, or in other mobile devices such as automobile Source: CIBC World Markets Estimates

5 T&M Challenges of Mobile TV - Vision from Agilent Digital Mobile TV – World Map (Updated) Asia (excepts Taiwan, Japan and Korea) will see are relatively slow rollout of mobile TV. Taiwan & Australia are in trial of DVB-H and also likely to be MediaFLO as well. In South Korea, a satellite based DMB and terrestrial DMB service are already active, which launched in May and Dec 2005 N.A : Networks based on MediaFLO & DVB-H are being deployed and the commercial services was launched in Mar DVB-H trials are underway in various European countries and seems to be the best-positioned standard in this region. EU decided to adopt DVB-H.

6 T&M Challenges of Mobile TV - Vision from Agilent Summary of Technologies – Too Many Standards! DVB-HFLOT-DMB T-MMB (Proposal) S-DMB STiMi (Proposal) ISDB-T 1-seg ModulationOFDM CDMAOFDM Channel Coding RS+ConvRS+TurboRS+ConvRS+LDPCRS+ConvRS+LDPCRS+Conv InterfaceTSProprietaryTS MDUTS Logical Channel NoYesNo Yes No Power Saving Time Slicing Time Slicing &Freq Slot Micro Slicing Code Division Time SlotNarrow band Bandwidth (MHz) Max Throughput (Mbps)

7 T&M Challenges of Mobile TV - Vision from Agilent Challenges For system and devices Battery saving Mobility with high data rates Impulse noise tolerance Increased general robustness Support for seamless handover Integration of multiple standards Installation and maintenance Technologies matured, more challenges from political issue and business model For test and measurement RF measurements Video measurements

8 T&M Challenges of Mobile TV - Vision from Agilent Agilent Mobile TV Solutions E9285B-H01 for DVB-T/H E9285B-H02 for ISDB-T E9285B-H07 for DVB-SH DTV Design Library in ADS DVB-T/H/C/S, ATSC, ISDB-T Signal Source Signal Analysis Connected Solutions N7623B: Signal Studio for Digital video (DVB-T/H/C/S, ISDB-T,DTMB,ATSC) N7616B: Signal Studio for T-DMB + + R&D Mfg SW Demodulation 16, 64, 256 QAM(DVB-C) QPSK(DVB-S) 8/16VSB (ATSC) uW PSA MXA PSG MXG ESG ADS RF Performance Test System DVB-T/H

9 T&M Challenges of Mobile TV - Vision from Agilent Very Simple Demo – QoE Beyond the RF Package Loss Measurement Video MOS Measurement Key Learning: - Real-time in-service video quality assurance is critical for mobile applications - Multiple video stream formats and data rate will bring much more complexity - Customers pay for QoE, rather than QoS in video service

10 T&M Challenges of Mobile TV - Vision from Agilent Agilent Triple Play Test Solutions Innovative End-to-End Measurement Capabilities Triple Play and Network Security Network Tester IPTV N2X Multiservice Test Solution R&D System Verification Installation & Maintenance Management Triple play + 3G mobile – Quadruple play Signaling Analyzer Individual call tracing and network optimization across multiple mobile technologies Triple Play Analysis Triple Play Analyzer and DNA Local & distributed, multi-user, Triple Play and mobile installation & troubleshooting Simplifying Triple Play Test Complexity Through The Technology Life Cycle VoIP IMS NGN Network-wide monitoring and troubleshooting Handheld for Triple Play FrameScope Pro Wirescope Pro R&D System Verification Deployment Simplifying Triple Play Test Complexity Through The Technology Life Cycle Troubleshooting Management Voice Quality Tester End-to-end objective voice quality test, including clarity, echo and delay testing Voice Quality Analysis Triple play Infrastructure validation for the lab from core/carrier edge to broadband access Triple play application traffic emulation & precision measurements – Multi play Handheld triple play service quality testing & troubleshooting

11 T&M Challenges of Mobile TV - Vision from Agilent Welcome to Agilent China


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