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Journey to Digital Country TAYSAD Aftermarket Conference 29.05.2014 Onur Eren.

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Presentation on theme: "Journey to Digital Country TAYSAD Aftermarket Conference 29.05.2014 Onur Eren."— Presentation transcript:

1 Journey to Digital Country TAYSAD Aftermarket Conference Onur Eren

2 “build multiple sided platforms to structure automotive sector according to needs of car owners”

3

4 a. What is “Digital Country”? b. How does it differ from other countries? c. Why Become a Citizen?

5 a. What is “Digital Country”? What is “Digital Country”?

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7 Internet Penetration - 11th in the World Leader of Europe in Growth Online Customers only %28 – (%87 in Europe) Very Active in Social Engagement “The Infographic of Turkey’s eCommerce”, November 2013, Sina AfraThe Infographic of Turkey’s eCommerce What is “Digital Country”?

8 “Europe B2C Ecommerce Report 2013”, September 2013, Ecommerce EuropeEurope B2C Ecommerce Report 2013 What is “Digital Country”?

9 “Delticom Investor Presentation”, January 2013, DelticomDelticom Investor Presentation 6% of Tyre Market is online Only 0.8% in Turkey own estimates What is “Digital Country”?

10 b. How does it differ from other countries? How does it differ from other countries?

11 play

12 How does it differ from other countries? Run by private companies

13 How does it differ from other countries? SPEED of TIME = x5

14 How does it differ from other countries? High Expectations Delivery Time Measured In Hours –24/7!

15 How does it differ from other countries? 7 figure R&D a decade ago

16 How does it differ from other countries? Commercially available to everyone today

17 How does it differ from other countries? Unlimited Geological Access

18 How does it differ from other countries?

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20 Buffer space between you an customerCustomer is always present in the room VS.

21 How does it differ from other countries? Relationship management

22 How does it differ from other countries? Data driven

23 How does it differ from other countries? Business model comes before financials

24 How does it differ from other countries? Scalability is the key

25 Why Become A Citizen? c. Why Become A Citizen?

26 “Initiative: More time spent on brand consideration”, September 2011, how cool brands stay hotInitiative: More time spent on brand consideration Why Become A Citizen?

27 “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver Why Become A Citizen?

28 “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver Why Become A Citizen?

29 “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver Why Become A Citizen?

30 “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver Why Become A Citizen?

31 “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver

32 Why Become A Citizen? “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver

33 Why Become A Citizen? “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver

34 Why Become A Citizen? “Auto Aftermarket: Today’s Digital Driver”, November 2013, Google ThinkAuto Aftermarket: Today’s Digital Driver

35 “Strategic principles for competing in the digital age”, May 2014, McKinsey QuarterlyStrategic principles for competing in the digital age Why Become A Citizen?

36 “It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Charles Darwin Why Become A Citizen?

37 Onur Eren CEO/Co-Founder Journey to Digital Country Thanks


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