1. MU24H itu IM3 on DIGITAL follow @indosatmania ©NusantaraWidyandaru

2. BUZZ Social Media Indosat.com Digital Competition e-Banner Viral Email How do They Know? Murahituim3.com

3. Buzz-ing “MU24H itu IM3” on Social Media Social Media Facebook FB Indosat currently have about 170.000 fans Twitter @indosatmania currently have about 20.000 followers YouTube Uploading TVC IM3 KasKus (The biggest online Forum) Others (Blog, mailinglist, forum, etc) Virtual Agents

4. Examples Twitter @indosatmania SocMed: Screen Shots

5. e-Banner KasKus.us detik.com Hai-Online.com JobsDb.com SuaraMerdeka.com Kapanlagi.com Liputan6.com Kompas.com Vivanews.com Facebook Ads examples

6. Broadcasted to more than 30.000 email addresses Viral e-Mail

7. timeLINE the Digital Competition NoDigital CompetitionOctober 2010November 2010December 2010 1JAGO KATA 2ON AIR Quiz – Radio Play 3koM3n SERU 13 11 21 5 15 14

8. 1.JAGO KATA Competition A facebook competition makes the most creative acronym based on theme accompanied by hashtag http://www.indosat.com/MU24HituIM3 e.g: Theme: ARTIS Titi DJ = Hati Hati Di Jalan #http://www.indosat.com/MU24HituIM3 Period: 13 October – 11 November 2010 Prize: 3 vouchers/day for 3 winners @ Rp 50K Participants: 8.679 users Average: 289 users/day Digital Competition

9. 2. ON Air Quiz – Radio Play A radio quiz (12 episodes) that played on 9 radio stations. Participants have to answer the questions at http://www.murahituIM3.com Period: 21 October – 5 November Prizes: Holiday in Bali for 7 winners 2 units BlackBerry Radio Partners: Prambors FM Jakarta Ninetyneners FM Bandung Trax FM Semarang Gen FM Surabaya Momea FM Palembang CDBS FM Bali SBI FM Balikpapan Prambors FM Makassar Kiss FM Medan Participants: 143 users

10. Digital Competition 3. KoM3n SERU Participants must provide comments on the illustrations provided Status facebook/twitter participants will automatically be updated with their comments (to make a viral) Period: 15 November – 14 December 2010 Prize: 1 vouchers/day @ Rp 100K Participants: 231 users status per 16 November 2010 (2 days running)

11. www.murahituim3.com

12. Microsite Statistic MonthUnique VisitorsVisitsPage per ViewHits October 20101.2891.6757.77747.495 November 201030.92814.001131.5841.105.114

13. Thank You Danke trIM3 kasih Thank You Danke trIM3 kasih follow @indosatmania