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Mobile Marketing What Motivates Us?. Fredrick Taylor Edward Demming Creativity (c) 2010 Ed Jennings.

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Presentation on theme: "Mobile Marketing What Motivates Us?. Fredrick Taylor Edward Demming Creativity (c) 2010 Ed Jennings."— Presentation transcript:

1 Mobile Marketing What Motivates Us?

2 Fredrick Taylor Edward Demming Creativity (c) 2010 Ed Jennings

3 Performance Expectancy Personal Goals Work Performance Economic Benefit (c) 2010 Ed Jennings

4 Effort Expectancy (c) 2010 Ed Jennings

5 Social Influence People of Importance Collectivist Culture Individualist Culture (c) 2010 Ed Jennings

6 Fear of SPAM Disturbing; Forced; Interfering; and Intrusive Look at Me Do You Need One of These? Buy Me Now (c) 2010 Ed Jennings

7 Facilitating Conditions Knowledge and Resources CompatibilityAssistance (c) 2010 Ed Jennings

8 Opt In Number of PromotionsWhen I Receive Promotions (c) 2010 Ed Jennings

9 Mobile Marketing Acceptance Model Performance Expectancy Effort Expectancy Social Influence Fear of Spam Facilitating Conditions Behavioral intention to redeem coupons (use coupon) Opt In (receive coupon) (c) 2010 Ed Jennings

10 Model Consists of Eight Theories Theory of Reasoned Action Technology Acceptance Model Theory of planned Behavior Model of P.C. Utilization Innovation Diffusion Theory Social Cognition Theory Motivational Model Unified Theory of Acceptance and Use Technology (c) 2010 Ed Jennings

11 Future Moderating Variables AgeGenderBrand Image (c) 2010 Ed Jennings

12 Contact Information (c) 2010 Ed Jennings Ed Jennings Cell Phone: Denver, Colorado


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