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Iain GillottMatthew Vartabedian (512) 263-5682(708) 387-0475

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Presentation on theme: "Iain GillottMatthew Vartabedian (512) 263-5682(708) 387-0475"— Presentation transcript:

1 Iain GillottMatthew Vartabedian (512) (708)

2 Source: iGillott Research, Inc, 2012 Market Research & Subscription Services End-User Quantitative and Qualitative Studies Custom Research Services Content Marketing Products and Media Support Wireless and Mobile Landscape Rural Markets Small Cell Architectures

3 Source: iGillott Research, Inc, What is, and is not, a Small Cell?

4 Source: iGillott Research, Inc, 2012  Bad news ◦ …is that everyone has a different definition ◦ Depends on what you are selling  Good news ◦ Size each opportunity based on market segment ◦ Residential Femtocell  Published ◦ Enterprise Picocell  Published ◦ Carrier Metrocell  Published ◦ In-building DAS  Final edit

5 Source: iGillott Research, Inc, 2012 And repeaters, signal boosters

6 Source: iGillott Research, Inc, Residential Femtocells

7 Source: iGillott Research, Inc, 2012

8 Source: iGillott Research, Inc, 2012

9 Source: iGillott Research, Inc, 2012

10 Source: iGillott Research, Inc, Enterprise Picocells

11 Source: iGillott Research, Inc, 2012  Only employees of the given enterprise would use the picocell(s)  Picocells would not be opened up (hybrid or open access) for use by passers-by or visitors  Picocells would also not be deployed in large venues (stadium, hotel, exhibit space, etc.) for use by a given carrier’s subscribers  Number of users would likely be the limiting factor, not floor space  Given the existence and near-ubiquity of WiFi (and wired Ethernet) at U.S. enterprises, iGR assumed that voice coverage would be the primary driver of enterprise picocell deployments

12 Source: iGillott Research, Inc, 2012

13 Source: iGillott Research, Inc, 2012

14 Source: iGillott Research, Inc, 2012

15 Source: iGillott Research, Inc, Carrier Metrocells

16 Source: iGillott Research, Inc, 2012 U.S. Mobile Bandwidth used by Time of Day (GB/Hour/POP)

17 Source: iGillott Research, Inc, 2012

18 Source: iGillott Research, Inc, % CAGR

19 Source: iGillott Research, Inc, Putting it all together

20 Source: iGillott Research, Inc, million

21 Source: iGillott Research, Inc, 2012  Small cells will be deployed ◦ Network capacity/coverage demands require hetnet and small cells ◦ No options  Anything that is not nailed to a tower will be classed as ‘small’  3 fundamental challenges to address ◦ Spectrum ◦ Location – right of way, etc ◦ Backhaul  These issues will throttle deployments ◦ If you have all three, low hanging fruit for early deployment

22 Source: iGillott Research, Inc, Questions?


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