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Chapter 3 Contrasting Cultural Values. © 2011 Pearson Education, Inc. publishing as Prentice Hall 2 Topics Semantic Differences Attribution and Perception.

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Presentation on theme: "Chapter 3 Contrasting Cultural Values. © 2011 Pearson Education, Inc. publishing as Prentice Hall 2 Topics Semantic Differences Attribution and Perception."— Presentation transcript:

1 Chapter 3 Contrasting Cultural Values

2 © 2011 Pearson Education, Inc. publishing as Prentice Hall 2 Topics Semantic Differences Attribution and Perception Attitudes Toward Women Work Attitudes Attitudes Toward Ethics Religious Influences Individualism and Collectivism

3 © 2011 Pearson Education, Inc. publishing as Prentice Hall 3 What are Values? The social principles, goals, or standards accepted by persons in a culture. They are learned by contacts with the family, teachers, and religious leaders. The media also may influence ones value system.

4 © 2011 Pearson Education, Inc. publishing as Prentice Hall 4 U.S. Culture 69%65%White Americans 12%13%African Americans 3% 4%Asian Americans 12%15%Hispanic Americans 4% 3%Other Americans Ethnic Group CensusProjected

5 © 2011 Pearson Education, Inc. publishing as Prentice Hall 5 Cultural Contrasts in Values AmericansJapaneseArabs 1. FreedomBelongingFamily security 2. IndependenceGroup harmonyFamily harmony 3. Self-relianceCollectivismParental guidance 4. EqualityAge/SeniorityAge 5. IndividualismGroup consensusAuthority

6 © 2011 Pearson Education, Inc. publishing as Prentice Hall 6 Semantic Differences Semantics - the study of the meaning of words; involves the way behavior is influenced by words and nonverbal means of communication. Example: A U.S. American, while traveling in Bolivia, observed that drivers rarely stopped at the red octagonal sign with the word alto, the Spanish word for stop. A local Bolivian explained that in that country, the stop sign is more a recommendation than a traffic law.

7 © 2011 Pearson Education, Inc. publishing as Prentice Hall 7 Attribution and Perception Attribution - the ability to look at social behavior from another cultures view Attribution training - involves making people aware of their own cultural context and how it differs from that of the host country Perception - the learned meaning of sensory images

8 © 2011 Pearson Education, Inc. publishing as Prentice Hall 8 Attribution and Perception Uncertainty-reduction theory - involves the creation of proactive predictions and retroactive explanations about our own and others behavior, beliefs, and attitudes (Gudykunst & Ting-Toomy, 1988, p. 22).

9 © 2011 Pearson Education, Inc. publishing as Prentice Hall 9 Uncertainty Avoidance Uncertainty avoidance is defined as the extent to which the members of a culture feel threatened by uncertain or unknown situations. –Creates uncertainty –Creates anxiety –Learned behaviors –Reinforced by family, school, and government

10 © 2011 Pearson Education, Inc. publishing as Prentice Hall 10 Uncertainty Avoidance High uncertainty avoidance cultures –Latin America –Latin Europe –Japan –South Korea

11 © 2011 Pearson Education, Inc. publishing as Prentice Hall 11 Uncertainty Avoidance Countries with low or weak uncertainty avoidance –U.S. A. –India –United Kingdom –Denmark –Singapore

12 © 2011 Pearson Education, Inc. publishing as Prentice Hall 12 Differences Between Weak/Strong Uncertainty Avoidance Societies Weak Uncertainty AvoidanceStrong Uncertainty Avoidance Citizen protest acceptable Civil servants positive toward political process Positive attitudes toward young people One groups truth should not be imposed on others Human rights: nobody should be persecuted for their beliefs Scientific opponents can be personal friends Citizen protest should be repressed Civil servants negative toward political process Negative attitudes toward young people There is only one truth - ours imposed on others Religious, political, ideological fundamentalism and intolerance Scientific opponents cannot be personal friends

13 © 2011 Pearson Education, Inc. publishing as Prentice Hall 13 GLOBE Uncertainty Avoidance Defined as tendency towards orderliness, consistency, structure, and regulation Related to societal, economic, and organizational values Higher values found with higher team orientation, humane orientation, and self-protective leadership Lower values found with lower participative and charismatic leadership values

14 © 2011 Pearson Education, Inc. publishing as Prentice Hall 14 Attitudes Toward Women Influenced by cultural roots –U.S. women are supposed to have the same rights as men – Kenya women are considered subordinate to men. Gender differences in the U.S. workplace are de- emphasized--women are accepted at higher levels in government and in many corporations.

15 © 2011 Pearson Education, Inc. publishing as Prentice Hall 15 Attitudes Toward Women U.S. women have taken two-thirds of new jobs created; they are starting new businesses at twice the rate of men. In France, one-fifth of small businesses are owned by women; in Canada, the rate is one-third. The U.S. and Canada lead the world in the number of women in executive positions; Northern and Western Europe, Australia, and New Zealand also have high numbers of women managers.

16 © 2011 Pearson Education, Inc. publishing as Prentice Hall 16 Percentage of Women in Top Management Positions United States23% Australia22% France21% Germany12% Japan 7% United Kingdom19%

17 © 2011 Pearson Education, Inc. publishing as Prentice Hall 17 Work Attitudes Work ethic - hard work is applauded and rewarded; failure to work is viewed negatively. U.S. persons value work –U.S. senior-level executives work 56 hours per week. –Executives take 14 days of vacation a year. European persons work –36 to 41 hours per week. –Take 4 to 6 weeks of vacation a year.

18 © 2011 Pearson Education, Inc. publishing as Prentice Hall Weekly Hours Worked Country Weekly Working Hours Singapore50.5 China47.1 India46.9 South Korea46.0 Mexico44.7 Japan43.5 United States42.8 Switzerland41.2 The Netherlands38.5 Germany37.9 New Zealand 37.8 France36.2

19 © 2011 Pearson Education, Inc. publishing as Prentice Hall 19 Cultural Attitudes Toward Work Europeans –Relaxed –Vacation during month of August –D o not work weekends or holidays - the French take longer vacations than any other country. Australians –Value free time –Value short work week Japanese –Work Monday through Friday, often 18 hours a day –Work until their boss leaves

20 © 2011 Pearson Education, Inc. publishing as Prentice Hall 20 Attitudes Toward Ethics Ethical behavior means acting with integrity, honesty, competence, respect, fairness, trust, courage, and responsibility. Ethical standards are guidelines established to convey what is perceived to be correct or incorrect behavior by most people in a society.

21 © 2011 Pearson Education, Inc. publishing as Prentice Hall 21 Ethics: The Four-Way Test Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?

22 © 2011 Pearson Education, Inc. publishing as Prentice Hall 22 Personal vs. Societal Ethics Personal ethics –may vary from person to person –often influenced by religious beliefs, cultural backgrounds, or personal experience Societal ethics –rules of conduct shared by most people in a culture –agreed-upon standards of behavior

23 © 2011 Pearson Education, Inc. publishing as Prentice Hall 23 Standards of Business Ethics are Culturally Relative The Islamic standard of ethics is based on participating in religious ceremonies, adhering to codes of sexual behavior, and honoring ones parents. South Africans and the Chinese use backdoor connections for conducting business. In Brazil and Spain, unorthodox accounting and taxation practices are used. The nonsanctity of legal contracts causes problems when dealing with the Chinese, Koreans, and Japanese.

24 © 2011 Pearson Education, Inc. publishing as Prentice Hall 24 Religious Influences In the U.S., Australia, and Europe, lifestyle and religion are separate. In northern Africa and southern Asia, religion is a lifestyle and directly affects work. The separation of church and state is followed in the U.S. In Islamic countries religion affects all aspects of life.

25 © 2011 Pearson Education, Inc. publishing as Prentice Hall 25 Religious Influences Muslims stop work five times a day to pray. Religion is not a significant part of life in China; the ideology of communism endorses atheism. Non-literate religions are practiced by Native Hawaiians and by people of Zaire. Religion affects what people eat in some countries: –beef is not eaten by Hindus –pork is eaten by neither Muslims nor Orthodox Jews

26 © 2011 Pearson Education, Inc. publishing as Prentice Hall 26 Individualism and Collectivism Individualism - attitude of valuing ourselves as separate individuals with responsibility for our own destinies and actions. Collectivism - emphasizes common interests, conformity, cooperation, and interdependence. The Hofstede and GLOBE studies –Hofstede uses a linear scale –GLOBE has multiple levels In-group collectivism Institutional collectivism

27 © 2011 Pearson Education, Inc. publishing as Prentice Hall 27 Power Distance Inequality within society –Power, wealth, status, and social position –Physical –Intellectual Index measures the degree of acceptance of unequal distribution of power Both Hofstede and GLOBE agree on this construct

28 © 2011 Pearson Education, Inc. publishing as Prentice Hall 28 Gender Indices Hofstedes Masculinity and Femininity Index measures assertiveness versus modesty GLOBE study gender egalitarianism measures roles men and women are suited for –Denmark and New Zealand most gender egalitarian; Eastern Europe and Nordic Europe –Iran and Qatar are the least gender egalitarian; Middle East, Confucian Asia, Germanic Europe

29 © 2011 Pearson Education, Inc. publishing as Prentice Hall 29 Long-term versus Short-term GoalsFuture Orientation Long-term orientation –Concerned with future, perseverance, thrift, hard work, learning, openness, accountability, self-discipline –Family and work are not separated Short-term orientation –Concerned with bottom line, control systems, respecting tradition, and preserving face –Fulfilling social obligations

30 © 2011 Pearson Education, Inc. publishing as Prentice Hall 30


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