Presentation on theme: "FOCUS GROUP RESULTS MOSCC 2014 Jaclyn Jarmulowicz Employment & Training Resources, Framingham."— Presentation transcript:
FOCUS GROUP RESULTS MOSCC 2014 Jaclyn Jarmulowicz Employment & Training Resources, Framingham
OVERVIEW In April 2014, a focus group was conducted at ETR Framingham. The goal was to learn more about how they look for work and to test their response to marketing campaign concepts and collateral. 12 job seekers participated in the focus group, age ranging from 46 to 77. There were 8 men and 4 women. 4 were veterans.
QUESTION #1 AND #2…GENERAL KNOWLEDGE Prior to being a member of Massachusetts One-Stop Career Centers please describe your knowledge and awareness level of career related services in Massachusetts.
QUESTION #3…FIRST STEP After you became unemployed, what was the first action you took in the job search? What was your first step?
QUESTION #4….ORGANIZATIONS What organizations are you a member of (networking groups, committee, library’s) and how often you participate and visit each?
QUESTION #5…MEDIUM What was your first information medium (internet, tv, newspaper) you used for the job search and why?
QUESTION #6…INFLUENCE What in particular has influenced your job search habits and why?
QUESTION #7 How long were you unemployed for until you found out about Massachusetts One-Stop Career Centers? How did you find out about it?
QUESTION #7…TIME How long were you unemployed for until you found out about Massachusetts One-Stop Career Centers? How did you find out about it?