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Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO
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Background Pueblo County, Colorado Economic Gardening
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Good Jobs Business Information (GIS) Entrepreneurs Connections Business Infrastructure Economic Gardening
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Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year - 2010
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Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year - 2010
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Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year - 2010
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Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year - 2010
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What is GIS? Geographic Information Systems The Geospatial Revolution
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Agenda Creating a library development plan with GIS Developing an effective capital development campaign using GIS Developing marketing strategies Using GIS for grant applications Collections management with help from psychographic data
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Creating a library development plan with GIS Elements to consider: Where do our patrons live? Where is the best place to put a new branch?
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The Huff Model: Explained
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Introducing Tapestry Profiles: Psychographics in Action
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Developing an effective capital development campaign Elements to consider: Where do our current donors live? What makes our donors tick? How can we compel people like them to donate? How do we reach new donors?
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Developing marketing strategies Elements to consider: Who should we try to reach? What does our audience read, listen to and watch? What should our message be?
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Breaking down the data with Business Analyst Defining Core, Developmental and Niche market segments
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Using GIS for grant applications Elements to consider: We need to prove we need money Our grant application must be better than Wyoming’s
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Collections management with help from psychographic data Elements to consider: We want to efficiently serve our patrons’ needs. We can only afford one of those. Where should it go?
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Questions? Chris Markuson 719.583.6240markuson@co.pueblo.co.us
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