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BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?

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Presentation on theme: "BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?"— Presentation transcript:

1 BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?

2 BOOK SHOPPING LOCATIONS At which of the following stores do you shop for books...?

3 TYPES OF BOOKS Which of the following types of books do you read...?

4 3D AMERISCAN QUADRANTS

5 Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Avg=7.6Avg=8.6Avg=5.7Avg=9.8 None33%31%42%22% 1-530% 31%33% %13%10%12% 11+22%26%17%33% BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?

6 Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Barnes and Noble62%60%49%65% A discount store50%63%62%59% A local book store41% 35%43% On-line over the internet for paper books 35%27%16%33% A Christian book store 25%30%32%30% BOOK SHOPPING LOCATIONS At which of the following stores do you shop for books...?

7 Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Fiction/Literature70%76%67%79% Non-Fiction69%73%67%76% Bible47%60% 56% Religious/Inspiratio nal 39%51% 55% Christian Fiction20%25% 20% TYPES OF BOOKS Which of the following types of books do you read...?

8 Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Influencers32%34%33%36% Trailblazers26%25%20%27% Loyalists20%22%24%18% Go-Getters22%20%23%19% 3D AMERISCAN QUADRANTS


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