1. BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?

2. BOOK SHOPPING LOCATIONS At which of the following stores do you shop for books...?

3. TYPES OF BOOKS Which of the following types of books do you read...?

4. 3D AMERISCAN QUADRANTS

5. Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Avg=7.6Avg=8.6Avg=5.7Avg=9.8 None33%31%42%22% 1-530% 31%33% 6-1015%13%10%12% 11+22%26%17%33% BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?

6. Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Barnes and Noble62%60%49%65% A discount store50%63%62%59% A local book store41% 35%43% On-line over the internet for paper books 35%27%16%33% A Christian book store 25%30%32%30% BOOK SHOPPING LOCATIONS At which of the following stores do you shop for books...?

7. Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Fiction/Literature70%76%67%79% Non-Fiction69%73%67%76% Bible47%60% 56% Religious/Inspiratio nal 39%51% 55% Christian Fiction20%25% 20% TYPES OF BOOKS Which of the following types of books do you read...?

8. Total AdultsChristian WomenChristian Women High School Graduate Christian Women College Graduate Influencers32%34%33%36% Trailblazers26%25%20%27% Loyalists20%22%24%18% Go-Getters22%20%23%19% 3D AMERISCAN QUADRANTS