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Interactive Media Competitiveness Study 3 rd Annual Interactive Media Economic Update Luncheon September 3, 2009.

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Presentation on theme: "Interactive Media Competitiveness Study 3 rd Annual Interactive Media Economic Update Luncheon September 3, 2009."— Presentation transcript:

1 Interactive Media Competitiveness Study 3 rd Annual Interactive Media Economic Update Luncheon September 3, 2009

2 Industry Trends: Update Workforce Needs Regional Competitiveness September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 2

3 Gaming Casual Core Serious Talent Designers Programmers Game Developers Graphics/ Artists Distribution Network Network Engineers Research & Training UW Trade Schools Community Colleges DigiPen Microsoft TelCos/ Carriers Mobile/PDA ICT Infrastructure PCs Consoles Handhelds Servers & Networks Advertising RealNetworks Virtual Worlds/ Social Networks Market Research Publishers Technical & Additional Talent Audio VideoMusicians Voice-over & acting Other Colleges and Universities Medical Applications Automobiles MilitaryAerospace Manufacturing Management Research & Industry MediaSoftware Nintendo Financing Legal/I.P. Venture Capital Professional Services Management Professional Associations Government Programs September 3, 2009 3

4 Gaming Casual Core Serious Talent Designers Programmers Game Developers Graphics/ Artists Distribution Network Network Engineers Research & Training UW Trade Schools Community Colleges DigiPen Microsoft TelCos/ Carriers Mobile/PDA ICT Infrastructure PCs Consoles Handhelds Servers & Networks Advertising RealNetworks Virtual Worlds/ Social Networks Market Research Publishers Technical & Additional Talent Audio VideoMusicians Voice-over & acting Other Colleges and Universities Manufacturing Management Nintendo Financing Legal/I.P. Venture Capital Professional Services Management Professional Associations Government Programs September 3, 2009 4

5 Jobs at Established IM Employers, Regionwide, 2006 - 2008 4,430 5,070 Seattle +33% Seattle +33% Remainder of Region +9% Remainder of Region +9% Puget Sound Region +14% 2007 study found growth from 2000 - 2006 More than 150 companies More than 15,000 jobs Jobs at existing establishments doubled from 2000 to 2006 – 12% growth per year (cagr) – Jobs at smaller companies more than doubled from 2003 – 2006 (26% cagr) $4.2 Billion in revenues produced by regional companies in 2006 Since 2006 jobs have grown rapidly 14% among established firms (excl. Microsoft) Total jobs in the region increased by 6% during the same two years Industry Trends September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 5

6 Artists, Graphic Designers Programmers, Software Engineers Admin. Project Managers 50%- 80% Firms Hiring Currently 170 job postings in region among 40 local firms 80% firms that post job information online are hiring Workforce Needs September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 6

7 Growing a company comes with labor challenges: Talent (overall) Software experts Artists Workforce Needs September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 7

8 A broad array of skills and talents are required Diversity and adaptability trumps specialization New hires often lack product-oriented and business focus Teamwork skills, task management, project execution, self-teaching Traditional talent for the gaming industry has wrong skills Best talent are kids and we have to train them Rapid individual learning required while the product is live and functional Must learn to work fast Like building 747 out of a flying kite Company cultures vary; most have intense and informal culture Give up your social life and learn to sleep under your desk We end each day with a play session, We kill each other for an hour and then we all go home and come back the next day. Burn out is a concern Workforce Needs September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 8

9 Engineers and programmers in greatest need and shortest supply IM companies compete for talent with many industries Online programmers in demand everywhere The best and most popular software packages change quickly Programming workforce must be able to learn rapidly and productively on the job Can schools teach someone how to learn on their own? Can schools at least weed out people who cant? What is the educational role of universities vs. trade schools? Do we need to start at early education to teach people how to teach themselves? Regional and web-conferences cited as a key means of learning new software effectively and efficiently Workforce Needs September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 9

10 Technology specialists and artistic capabilities are not always found in the same person IM companies compete for talent with other industries Artists resist changing tool and techniques Story boarding skills needed; several postings for writers Other skills taught: learning human anatomy, drawing landscapes Workforce Needs September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 10

11 Depth of companies Depth of talent Culture and quality of life Cost of living Talent attractors Training opportunities Business climate and public support Regional and State ICT infrastructure investments Cost of doing business State Incentive programs Competitiveness September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 11

12 USA has most game development companies of any country in the world. Vancouver, Tokyo, Seoul are other world hot spots Seattle region has second most Interactive Media companies of any region in the US. 10% of all USA companies located in Seattle Competitiveness Source: Gamedevmap.com, enterpriseSeattle Top 10 Countries, Number of Firms United States Canada Japan South Korea China Sweden Finland Denmark Ireland Norway Top 10 Regions in USA, Number of Firms Los Angeles Seattle San Jose Austin San Francisco Boston Chicago New York Dallas Atlanta September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 12

13 Competitive Regions 45,000 programmers and engineers 5 th most of any region in USA Over 3x more concentrated in Seattle region than US Concentration of Programmers and Engineers (1.0 = US Aggregate ) Total Programmers and Engineers Source: Bureau of Labor Statistics, 2008, MSA September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 13

14 Competitive Regions 1,350 multimedia artists and animators 4 th most of any region in USA 4X more concentrated in Seattle region than US Concentration of Artists and Animators (1.0 = US Aggregate ) Total Multimedia Artists and Animators Source: Bureau of Labor Statistics, MSA, 2008 September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 14

15 38 states have colleges and higher education schools with curriculum for gaming 1. California 48 2. Florida 21 3. New York 19 4. Texas19 5. Illinois16 6. Pennsylvania 13 7. Washington 12 8. Georgia8 9. AZ, CO, MD7 Washington State Institutions InstitutionCity Art Institute of Seattle Seattle Bellevue Community College Bellevue DigiPen Institute of Technology Redmond Edmonds Community College Lynnwood Lake Washington Technical College Kirkland Seattle Central Community College Seattle University of Washington Seattle; Bothell; Tacoma Clover Park Technical College Lakewood Hidden Edge 3D Tacoma Shoreline Community College Shoreline Cornish College Seattle SQLSoft, Inc. Bellevue; Everett; Redmond; Olympia Competitive Regions September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 15

16 Regional Considerations Overall Prices (CPI) Transportation Housing Property taxes Taxes Income tax Sales tax Utility tax Gas tax Schools Quality public schools Private school choices Source: Council for Community & Economic Research, 2009 September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 16

17 Regional Considerations Labor costs Related to Cost of Living Office and server space Power and electricity Tax burden Washington ranks favorably among studies on tax burden Average Cost of Labor by MSA, Computer Programmers, 2008 Source: BLS September 3, 2009 Power of Play Interactive Media Economic Update Luncheon 17

18 Concentration ofWorkforce TalentQuality of Life CompetingInteractive Media ComputerMultimedia EducationalCost of Regions Firms ProgrammersArtists InstitutionsLivingBusiness Seattle San Jose San Francisco Los Angeles Austin Boston Chicago New York Dallas Atlanta Salt Lake City Minneapolis Top 34 – 67 – 910 - 12 KEY: Regional Competitiveness Competitive Regions 18 1 2 3 4

19 Public Support: Incentives Programs Washington High Technology B&O tax credit program Texas Moving Image Industry Incentive Program New Mexico Film production tax credit Arizona Motion picture production tax incentives Michigan Film production incentive Wisconsin Film tax credit program Tennessee Visual Content Act of 2006 Florida Entertainment industry financial incentive program Louisiana LA Digital Media Act Georgia Entertainment Industry Investment Act New Jersey Edison Innovation Digital Media Tax Credit Program Massachusett s Film tax credit Connecticut Digital Media and Motion Picture Tax Credit Maine Certified media production income tax credit and media wage reimbursement Incentives Seattle San Francisco Los Angeles San Jose Boston Rhode Island Motion picture production company tax credits New York Dallas Austin Chicago Indiana Media production expenditure tax credit Atlanta Salt Lake Minn. September 3, 2009 Power of Play Interactive Media Economic Update Luncheon19

20 Incentives State Cost of Business State Incentive Program Employee Incentives Local Production Incentives Sales Incentives Building Incentives Equipment Incentives R&D Incentives Texas YesX Georgia YesXXX Utah No Illinois No Florida YesX Maryland No Washington YesXXX New York No Mass. YesXXX California No Public Support: Incentives Programs 20

21 Seattles Comparative Advantages Strong cluster with growth momentum Leader in casual games Leader in distribution Strong concentration of programmers and engineers Training institutions Quality of life appeals to talent demographics Emerging focus on leveraging wireless talent and technology September 3, 2009 Power of Play Interactive Media Economic Update Luncheon21


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