Presentation on theme: "Precision Media Mix Animation storyboard. You identified your target customers. 3 customers appear in turn: center, left right. Copies of same drawing."— Presentation transcript:
You identified your target customers. 3 customers appear in turn: center, left right. Copies of same drawing at different sizes. Silhouette of a mother and daughter. Theyve been shopping, both are carrying shopping bags. Mom has a cell phone.
You understand their lifestyles. Hi-lighters appear around each cell phone.
You understand how they make their purchase decisions. Hi-lighters appear around all the Moms shopping bags.
You understand what matters most in their lives. Hi-lighters appear around all the kids.
You understand what matters most in their lives. Headline and hi-lighters fade away. Customers fade from color to gray.
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