Presentation on theme: "Technology Opportunities for 2009. Retail Sales -11% ( US Census Bureau ) ( US Census Bureau ) Construction Spending -5.1% (US Commerce Dept.) Auto Industry."— Presentation transcript:
Retail Sales -11% ( US Census Bureau ) ( US Census Bureau ) Construction Spending -5.1% (US Commerce Dept.) Auto Industry Sales down 18% (USA Today, 1/6/2009) Recession Climate: TV ad spending expected to decline 5% in 2009* Radio ad spending expected to decline 5 - 8% in 2009* Newspaper ad spending expected to decline 16% in 2009* * according to eMarketer By Industry: Media Spending:
Not All Businesses are Impacted the Same: Target, sales down 3.3% Costco, sales down 2% Circuit City, closing doors BestBuy, sales down 6.5% MACYs, sales down 4.5% GAP, sales down 23% Dell, sales down 3% Lenovo, sales down 20% American Apparel SALES UP 2% NetFlix ADDS 1 MILLION USERS Wal-Mart SALES UP 2.1% Apple SALES UP 5.8%
How do they do it? Consumers and Businesses still need to make purchases. The buying psychology is based on fear. People need confidence when purchasing. CONFIDENCE = RESEARCH
RESEARCH Research Price Research Quality Research Choice
and the list goes on… Online Blogs Referral Networks Industry Portals Search Engines Mobile Devices Product Review Sites Where Does the Research Take Place? Social Dynamic
Its All in the Numbers: User Generated Content is HUGE 54% of US Internet users read blogs * 41.2% of US Internet users are on social networks * 36% of US Internet users watch user contributed videos * and its growing *eMarketer.com; February 3 rd, 2009
Opportunity Get your clients where they need to be. Be a Part of the Research Dialog. Online Tools Provide Confidence
Shift Your Focus Be proactive where consumer confidence is highest.
web its not just about your its about your web site presence _ _
webpresence_ mobile blogs search industry portals product review sites networks social your clients need to be where the research happens
your clients need to be where the research happens put clients where they need to be measure traffic and results across all sectors track where they are web presence management
EffectiV can help agency partners manage their clients web presence with a methodology and tools delivered online. web presence management
website design and development content management custom web apps social network apps services provided: Call us to learn more. database integration cell + mobile apps e-commerce newsletters + blogs Web Presence Management (610) 567 – 0063 www.eisolutions.com email@example.com
Stats Slide 1 Retail Sales – Information obtained from the US Census Bureau http://www.economicindicators.gov/ http://www.economicindicators.gov/ Construction Spending - Information obtained from the US Commerce Department Auto Industry - Information obtained from USA Today, 1/6/2009 http://www.usatoday.com/money/autos/2009-01-05-auto-sales_N.htm http://www.usatoday.com/money/autos/2009-01-05-auto-sales_N.htm Television ad spending, Radio ad spending and Newspaper ad spending - Information obtained from eMarketer: http://brandedcontent.adage.com/mic/emarketer/ http://brandedcontent.adage.com/mic/emarketer/ Slide 3 Costco: http://www.forbes.com/2009/02/04/costco-wholesale-retail-markets-equity-0204_outlook_20.htmlhttp://www.forbes.com/2009/02/04/costco-wholesale-retail-markets-equity-0204_outlook_20.html Target, Wal-Mart: http://www.bizjournals.com/baltimore/stories/2009/02/02/daily46.htmlhttp://www.bizjournals.com/baltimore/stories/2009/02/02/daily46.html NetFlix: http://www.tgdaily.com/html_tmp/content-view-41342-98.htmlhttp://www.tgdaily.com/html_tmp/content-view-41342-98.html BestBuy: http://www.baltimoresun.com/business/bal-bz.bestbuy10jan10,0,1300411.storyhttp://www.baltimoresun.com/business/bal-bz.bestbuy10jan10,0,1300411.story Apple: http://www.business-standard.com/india/news/apple-bucks-trend-posts-record-10-bn-revenue/14/03/53443/onhttp://www.business-standard.com/india/news/apple-bucks-trend-posts-record-10-bn-revenue/14/03/53443/on Lenovo: http://virtualization.sys-con.com/node/832803http://virtualization.sys-con.com/node/832803 Dell: http://www.statesman.com/business/content/business/stories/technology/02/02/0202dell.htmlhttp://www.statesman.com/business/content/business/stories/technology/02/02/0202dell.html American Apparel: http://uk.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUKN0535266920090205?pageNumber=3&virtualBrandChannel=0http://uk.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUKN0535266920090205?pageNumber=3&virtualBrandChannel=0 Macys, GAP: http://www.forbes.com/2009/02/05/macys-walmart-gap-markets-equity-0204_retail_sales_44.htmlhttp://www.forbes.com/2009/02/05/macys-walmart-gap-markets-equity-0204_retail_sales_44.html Slide 7 User Generate Content Statistics: eMarketer.com; February 3rd, 2009 http://www.emarketer.com/Article.aspx?id=1006895http://www.emarketer.com/Article.aspx?id=1006895
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