The Gutenberg Revolution Social transformations - information spreads beyond localities People see themselves as individuals -- not solely dependent upon leaders and families Can challenge traditional wisdom
Books in the U.S. 1830s - machine-made paper Cloth rather than leather covers mid-1800s: paperback books 1860s - paperback dime novels Also known as pulp fiction
Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound. Is the largest segment in sales ($). COLLEEN?
Types of Books Professional Books - Target occupational groups, not general public. Law, business, medicine, technical- scientific.
Types of Books Textbooks - El-hi –influence of Texas and California College –Average cost $72.83. –Average student spends $832 a year on textbooks and supplies.
Think-Pair-Share 1. how much money did you spend this semester on textbooks? 2. which books cost the most money? 3. if you returned any books last semester, how much $$ did you get back? 4. what choices are available at your university or college for purchasing textbooks?
Types of Books Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) Religious books - most popular book of all-time?
Types of Books Reference Books University Press Books
Types of Books Reference Books University Press Books –Wrong TurnWrong Turn
Organization of Industry Acquisitions editors Subsidiary rights Advance money Developmental editor Promote books with “dumps”
Organization of Industry Superstores –Borders-Waldenbooks –Barnes & Noble, B.Dalton, Doubleday Online stores –Amazon.com –Barnes&noble.com
Ownership in Book Industry Bertelsmann - owns Random House, Bantam-Doubleday-Dell Viacom - owns Simon & Schuster Time Warner - Little, Brown; Time/Life Books
More books published now than ever before: 160,000 annually in U.S. alone.
THINK PAIR SHARE What kinds of trade books (novels, nonfiction, etc.) do you like to read? How do you find out about a book you might like?book Where do you buy books? Do you check books out of a library?