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Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Presented By: Wil Reynolds - Founder, SEER Interactive.

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Presentation on theme: "Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Presented By: Wil Reynolds - Founder, SEER Interactive."— Presentation transcript:

1 Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Presented By: Wil Reynolds - Founder, SEER Interactive Andrew Curtis - Director, Client Services, iCIMS Jason Martin - Manager, Talent Acquisition, FedEx Services

2 Today Youll Learn How to improve your career sites search engine rankings cost-effectively How to attract & retain top talent through Candidate Relationship Marketing strategies Tips to delivering a consistent employment brand across all touch points Key Candidate Experience metrics and reports

3 Identifying Opportunities in Job Search

4 Searching for Job Types & Roles

5 Job Seekers & Search Engines

6 Searching for Job Types & Roles Flight Attendant Job Search

7 Searching for Job Types & Roles Flight Attendant Job Search How important is page 1? You tell me…who here goes to page 2? Page 3? Or 4? What is the value of being one of the top listed companies when people search for generic job terms? What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.

8 Do People Really Search this Way? KeywordJan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07 flight attendants1,2791,2921,3861,1771,0601,2742,7573,8533,5181,9911, flight attendant jobs1,2221, ,1121,6241,3411,5791,1401, flight attendant careers flight attendant job openings flight attendant positions airlines hiring flight attendants flight attendant career flight attendant employment flight attendant job opening flight attendant salary flight attendant job continental airlines jobs continental airlines careers continental airlines employment baggage handler MSN Only – Google + Yahoo = 10x

9 Lets Take a Look at Dell Nowhere to be found! Does this have an impact?

10 Best Practices in Search Branded Terms Branded Terms – [company name] + jobs should be easy, following best practices like: – Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider: Meta Description Title Content about career opportunities in your company Make sure the page is easily found by the search engines, it should be linked

11 Best Practices in Search Generic Terms Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultants Can be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such terms Use an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions

12 Poll Question Does your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs? Yes No Not Sure

13 iCIMS Talent Platform Who is iCIMS? –Leading provider of web-based Talent Platform for corporate HR professionals. –500+ clients worldwide, including: Our Software –Career Portals, Applicant Tracking, On-boarding, Employee Management, and more!

14 Connecting SEO with your HR Technology iCIMS Career Centers fit seamlessly into clients recruitment brands & deliver on corporate messaging Career Centers may be unique to different hire types and recruiting campaigns –University Portals –Flight Attendant Portals –Business Unit Portals –Employee Portals –…and more!

15 Connecting SEO with your HR Technology iCIMS offers tools that allow certain Career Centers to be searched & indexed

16 Best Practices in Career Centers Using Screening Tools to Filter Out Unqualified Talent Select Questions Candidates Respond to Screening Qs Applicants Auto-Filtered in Talent Platform Based on Responses

17 Best Practices in Career Centers How much/how little to include in a job posting? Offer Job Agent Options Sample Job PostingCreating/Maintaining Job Agents

18 Best Practices from FedEx Recruitment The simple reason your brand can attract the best candidate.

19 The 11 Ss of Employment Branding The employment branding circle of trust

20 See your Company Brand Impact

21

22 Suggest that they are Interested From Observe to Engage

23 Search for Opportunity Concept Search

24 Send Knowledge, Skills & Abilities Apply for a Job

25 Screening It Goes Both Ways

26 Sell the Opportunity Whats in it for Me?

27 Start their Career New Hire

28 Sustain their Employment Satisfied Employees

29 Sustain their Employment Satisfied Employees Help Find Other Great Employees

30 Separate from the Company See Ya

31 Sentimental that they Left Boomerang Hiring

32 Measuring your Campaigns Who are your customers and what do they think? Can the data help you prepare for the future?

33 Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Thank You for Joining Us Today! Any Questions??


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