1 Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Presented By:Wil Reynolds - Founder, SEER InteractiveAndrew Curtis - Director, Client Services, iCIMSJason Martin - Manager, Talent Acquisition, FedEx Services
2 Today You’ll LearnHow to improve your career site’s search engine rankings cost-effectivelyHow to attract & retain top talent through Candidate Relationship Marketing strategiesTips to delivering a consistent employment brand across all touch pointsKey Candidate Experience metrics and reports
7 Searching for Job Types & Roles Flight Attendant Job SearchHow important is page 1? You tell me…who here goes to page 2? Page 3? Or 4?What is the value of being one of the top listed companies when people search for generic job terms?What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.
8 Do People Really Search this Way? KeywordJan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07flight attendants1,2791,2921,3861,1771,0601,2742,7573,8533,5181,9911,647590flight attendant jobs1,2221,0947221,1121,6241,3411,5791,1401,221939741540flight attendant careers30628143557450935032524919024249flight attendant job openingsflight attendant positions95538897802361481659111252airlines hiring flight attendants741027068116871641251117984flight attendant career193183137208194154134162118462368flight attendant employment697515311466585942flight attendant job opening76496790917713986573450flight attendant salary107130136126122179flight attendant job1131501089289858381continental airlines jobs1299614210015222421518224413310967continental airlines careers11714513818415120235630019535continental airlines employment16913218718923123218523031021827baggage handler605576413048396336MSN Only – Google + Yahoo = 10x
9 Let’s Take a Look at Dell Nowhere to be found!Does this have an impact?
10 Best Practices in Search Branded Terms Branded Terms – [company name] + jobs should be easy, following best practices like:Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider:Meta DescriptionTitleContent about career opportunities in your companyMake sure the page is easily found by the search engines, it should be linked
11 Best Practices in Search Generic Terms Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultantsCan be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such termsUse an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions
12 Poll QuestionDoes your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs?YesNoNot Sure
13 iCIMS’ Talent Platform Who is iCIMS?Leading provider of web-based Talent Platform for corporate HR professionals.500+ clients worldwide, including:Our SoftwareCareer Portals, Applicant Tracking, On-boarding, Employee Management, and more!
14 Connecting SEO with your HR Technology iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messagingCareer Centers may be unique to different hire types and recruiting campaignsUniversity PortalsFlight Attendant PortalsBusiness Unit PortalsEmployee Portals…and more!
15 Connecting SEO with your HR Technology iCIMS offers tools that allow certain Career Centers to be searched & indexed
16 Best Practices in Career Centers Using Screening Tools to Filter Out Unqualified TalentSelect QuestionsApplicants Auto-Filtered in Talent Platform Based on ResponsesCandidates Respond to Screening Q’s
17 Best Practices in Career Centers How much/how little to include in a job posting?Offer Job Agent OptionsSample Job PostingCreating/Maintaining Job Agents
18 Best Practices from FedEx Recruitment The simple reason your brand can attract the best candidate.
19 The 11 S’s of Employment Branding The employment branding “circle of trust”