1Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment Presented By:Wil Reynolds - Founder, SEER InteractiveAndrew Curtis - Director, Client Services, iCIMSJason Martin - Manager, Talent Acquisition, FedEx Services
2Today You’ll LearnHow to improve your career site’s search engine rankings cost-effectivelyHow to attract & retain top talent through Candidate Relationship Marketing strategiesTips to delivering a consistent employment brand across all touch pointsKey Candidate Experience metrics and reports
6Searching for Job Types & Roles Flight Attendant Job Search
7Searching for Job Types & Roles Flight Attendant Job SearchHow important is page 1? You tell me…who here goes to page 2? Page 3? Or 4?What is the value of being one of the top listed companies when people search for generic job terms?What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.
9Let’s Take a Look at Dell Nowhere to be found!Does this have an impact?
10Best Practices in Search Branded Terms Branded Terms – [company name] + jobs should be easy, following best practices like:Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider:Meta DescriptionTitleContent about career opportunities in your companyMake sure the page is easily found by the search engines, it should be linked
11Best Practices in Search Generic Terms Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultantsCan be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such termsUse an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions
12Poll QuestionDoes your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs?YesNoNot Sure
13iCIMS’ Talent Platform Who is iCIMS?Leading provider of web-based Talent Platform for corporate HR professionals.500+ clients worldwide, including:Our SoftwareCareer Portals, Applicant Tracking, On-boarding, Employee Management, and more!
14Connecting SEO with your HR Technology iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messagingCareer Centers may be unique to different hire types and recruiting campaignsUniversity PortalsFlight Attendant PortalsBusiness Unit PortalsEmployee Portals…and more!
15Connecting SEO with your HR Technology iCIMS offers tools that allow certain Career Centers to be searched & indexed
16Best Practices in Career Centers Using Screening Tools to Filter Out Unqualified TalentSelect QuestionsApplicants Auto-Filtered in Talent Platform Based on ResponsesCandidates Respond to Screening Q’s
17Best Practices in Career Centers How much/how little to include in a job posting?Offer Job Agent OptionsSample Job PostingCreating/Maintaining Job Agents
18Best Practices from FedEx Recruitment The simple reason your brand can attract the best candidate.
19The 11 S’s of Employment Branding The employment branding “circle of trust”