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An Integrated approach for Banking GIS Mohammad Jafrullah Infotech Enterprises Ltd. Hyderabad.

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Presentation on theme: "An Integrated approach for Banking GIS Mohammad Jafrullah Infotech Enterprises Ltd. Hyderabad."— Presentation transcript:

1 An Integrated approach for Banking GIS Mohammad Jafrullah Infotech Enterprises Ltd. Hyderabad

2 Agenda Introduction Business Objectives of Banks How GIS can Help Banks – Market Analysis – Business Expansion Planning – Bank Asset Management – Retail banking services Integrated Approach for GIS

3 Business Objectives of a Bank Expansion of Customer base Improvement in Quality of the Services Increased Customer Satisfaction Consistent Business Growth Increase in Profitability Retaining the Customers

4 How GIS can Help Banks in meeting the Objectives Market Analysis Business Expansion Planning Bank Asset Management Retail banking services

5 Market Analysis Customer Analysis –where are our customers located? –What are their characteristics (market segmentation, classification of residential areas)? –which are the areas not served ? –Analyze Market Trends Competitor Analysis –where are our competitors located? –Where are their customers ? –Reason for existing performance ? Focused Marketing –What are the products and the areas they are well received ?

6 Analyse Retail Market trends Analyse Retail market trends across various branch's – Does Land use/ Income groups matters ???

7 Business Expansion Planning New Branch / New ATM Location Cost-effective site analysis to select a new bank branch/ATM location Key elements-Concentration of commercial areas, traffic patterns, workplaces or homes of customers Branch Performance Monitoring Defining a trade area around the branch, measuring the market potential within that trade area, identifying the nearby competitors. Decision support for Strategic Planning What if scenarios provide the means to determine the effects of – branch closures – relocations

8 Bank Asset Management To operate, maintain, and upgrade Bank's physical assets cost-effectively. Regular inspection for condition assessment infrastructure asset condition Return of Investment and Asset Performance

9 Retail banking services Online tracking of Cash status in ATM’s –Real Time solution for the replenishment and management of ATMs provides highly effective approach to the cash management cycle –Auto detect” component provides real time data in order to optimize the servicing of ATMs, “ –GIS based solution displays the ATMs on the map along with the cash status to help in better visualization and better optimization in Cash distribution

10 Branch Performance Monitoring This Branch performance is going down quarter by quarter, Any Spatial Implications ???

11 Branch Performance Monitoring Relocate Branch Under Served Area

12 Cash van Fleet management Cash Van Fleet management for Cash distribution Scheduling and planning of routes for cash vans and at the same time ensuring that the Cash vans run as per the schedule and disburses the cash at ATMs in time. More Security for Cash vans by linking to Central offices using Fleet management systems

13 Customer care / help Lines Customer calls to Help Line asking where is the Nearest ATM (Very common when we are new places) Person at Help desk can identify customer location based nearest landmarks and can guide him to nearest ATM Location

14 Integrated Approach Fleet Managemen t system Expansion planning system Customer Relation ship Managemen t Banking System Marketing Analysis system ERP ATM Cash Distribution System Integrated GIS Database

15 Summary Introduction Business Objectives of Banks How GIS can Help Banks – Market Analysis – Business Expansion Planning – Bank Asset Management – Retail banking services Integrated Approach for GIS


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