We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byArianna Rodriguez
Modified over 2 years ago
GOALS BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide Marketing Surveys Calculate the response rate of surveys Calculate the results of surveys
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 2 Customer Surveys Businesses survey customers to find what they think about products and services. Mail, Internet, telephone, or personal contact may be used.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 3 Population The total potential number of people or organizations that may be surveyed is called the population. Organizations such as the Bureau of Census try to survey every person in the U.S.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 4 Sample Population To save time and money, most organizations survey only part of the total population, called the sample, or sample population. To insure that the people in the sample represent the people in the whole population, demographic data about the people in the sample are collected. Demographic data may include age, sex, education, marital status, occupation, and income.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 5 Respondents People who complete surveys are called respondents. Surveys are complete and valid when all questions are answered and demographic data are collected. Some responses may not be counted if a quota for respondents with certain characteristics has been filled.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 6 Response Rate The response rate to a survey is found by dividing the number of responses by the number of surveys attempted. Response Rate = Responses ÷ Surveys Attempted
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 7 Survey Results The results of surveys are tabulated to provide information about the respondents. Companies use this information to improve their products or to plan more effective ways to sell products or services.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 8 Sample Results of a Product Satisfaction Survey
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 9 BUSINESS TIP Business people often tabulate data to make them easier to understand. Tabulate means to place data in columns and rows and take totals of the columns and rows.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide A survey was mailed to 10,500 households by the city library. Of the 1,683 surveys returned, 108 were incomplete and could not be processed. What was the response rate to the survey? 1,683 – 108 = 1,575 valid surveys 1,575 ÷ 10,500 = 0.15, or 15% response rate
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide A research firm doing telephone surveys considers surveys to be complete only if all questions are answered. Of the 580 persons in the survey population, 120 people did not answer their phone, 200 refused to answer any questions, 65 would not answer demographic questions, and 12 hung up the phone during the survey because the survey was taking too much time. All other surveys were complete. Find the surveys response rate, to the nearest tenth percent = 397 surveys not completed 580 – 397 = 183 completed surveys
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide A research firm doing telephone surveys considers surveys to be complete only if all questions are answered. Of the 580 persons in the survey population, 120 people did not answer their phone, 200 refused to answer any questions, 65 would not answer demographic questions, and 12 hung up the phone during the survey because the survey was taking too much time. All other surveys were complete. Find the surveys response rate, to the nearest tenth percent 580 – 397 = 183 completed surveys 183 ÷ 580 = , or 31.6% response rate
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide A college student surveyed eyeglass wearers in a shopping mall to determine why they dont use contact lenses. Interpret the survey data shown and find: a. the percent of males who think that contact lens care requires too much time; b. the percent of females and males concerned about the expense of contact lens wear, to the nearest percent.
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 14 Reasons for Not Using Contact Lenses Female Male Preference (tried and didn't like) Time (lens care requires too much time) Expense (costly supplies are needed) Vision (may not see as well) a = 300 males 120 ÷ 300 = 0.4, or 40% males a. the percent of males who think that contact lens care requires too much time
BUSINESS MATH© Thomson/South-WesternLesson 12.5Slide 15 Reasons for Not Using Contact Lenses Female Male Preference (tried and didn't like) Time (lens care requires too much time) Expense (costly supplies are needed) Vision (may not see as well) b = = 230 b. the percent of females and males concerned about the expense of contact lens wear, to the nearest percent. 230 ÷ 700 = 0.328, or 33% both
Calculating ROI in Special Libraries and Information Centers: Consequences of NOT Having an Information Center José-Marie Griffiths, Ph.D. Sarah E. Aerni.
New England Sports Survey: A Fan Opinion Poll Conducted and Sponsored by Channel Media & Market Research, Inc. August 2012.
"In earlier times they had no statistics, and so they had to fall back on lies. Hence the huge exaggerations of primitive literature - giants or miracles.
Surveys and Questionnaires Editor: Stephen Murray 2008.
1 Unit F: Effectively Managing Business Transactions Lesson 1: Understanding Business Expenses.
Response bias People respond differently to how they believe People respond differently to how they believe Deliberate bias Deliberate bias Do you agree.
The. of and a to in is you that it he for.
Child Care Subsidy Data and Measurement Challenges 1 Study of the Effects of Enhanced Subsidy Eligibility Policies In Illinois Data Collection and Measurement.
Chapter 1 Principles of Control in a Foodservice Operation.
Of. and a to the in is you that it at be.
Patrick Ryan Murphy Assistant Professor of Economics Saint Leo University.
A.MANN ADAPTED FROM HAMILTON AP STATS Chapter 5 Producing Data.
1 Developing a Global Vision Through Marketing Research Cateora and Graham Chapter 8.
Copyright © 2005 Brooks/Cole, a division of Thomson Learning, Inc. 1.1 Chapter Five Data Collection and Sampling.
SADC Course in Statistics Statistical concepts Module B2, Session3.
The. of and a to in is you that it he was.
Community Human Service Needs Study of York County Department of Social Work Winthrop University.
2010 © Connect Ohio ®. All Rights Reserved. Do Not Copy Without Written Permission. Connect Ohio ® Residential Technology Assessment Results In compliance.
Take This Job and Love It Findings from the PAVR-O 2010 New Decade Survey of Managers of Volunteers Benjamin H. Gottlieb, Ph.D., Psychology Department,
OVERVIEW OF SAMPLE SURVEYS Mehdi Nassirpour,Ph.D. Illinois Department of Transportation This presentation was part of the Applied Sampling Workshop at.
1.00 PowerPoint By: Ryan Cole – 1.04 Naomi Kuehne – 1.01 Pandora Hartman – 1.05 Will Kilmer – 1.02 Sarah Swicegood – 1.06 Jeff Marlowe – 1.03.
The confidence in business in Lithuania September 2008.
High Frequency Words List A Group 1. the of and.
1 MORTGAGE PROTECTION GROUP Beneflex Financial Group Training Manual.
Chapter 4 Marketing Begins with Customers Study Guide.
Teacher instructions: 1.Print the lesson, 2.Display slide 2 with Procedure step 2 in the lesson. 3.Display slides 3 through 6 with Procedure step 5. 4.Display.
Washington State Auditors Office Troy Kelley Independence Respect Integrity Regulatory Reform: Improving Permit Timeliness Joint Legislative Audit and.
Estimation and Confidence Intervals Chapter 09 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Assessment of Bias When Field Operations Are Curtailed in a Mixed-Mode Telephone and Face-to-Face Survey of Persons with Disabilities May 13, 2011 Presentation.
© 2016 SlidePlayer.com Inc. All rights reserved.