5 Donor Information Management Purpose: Capture Information and retrieve it in usable fashion to-Maintain communications with donorSolicit DonationsStewardshipAnalyze the effectiveness of fundraising efforts
6 Strategies for GrowthThree basic strategies for increasing revenue for annual fundIncrease the gift size of current donorsIncrease the number of gifts from current donorsIncrease the number of current donors
7 Strategies for Growth Stage of Decision-making Awareness – Prospect knows about the orgInterest- Prospect wants to know moreAffinity- Prospect likes orgAction- Prospect makes donationFeedback- Prospect gets positive reinforcement that action was correct
8 Strategies for Growth Stages of Donor Relationships Identification CultivationSolicitationStewardship
9 Pyramid of GivingInvestmentInvolvementIdentification
10 AAUM Annual Fund Calendar FallCalendar Year EndSpringFiscal Year End
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