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DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP1 TAIPEI ECONOMIC CULTURAL CENTER DEC. 4, 2005 The Role of Intellectual Property in the Business World THE LAW OFFICES.

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Presentation on theme: "DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP1 TAIPEI ECONOMIC CULTURAL CENTER DEC. 4, 2005 The Role of Intellectual Property in the Business World THE LAW OFFICES."— Presentation transcript:

1 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP1 TAIPEI ECONOMIC CULTURAL CENTER DEC. 4, 2005 The Role of Intellectual Property in the Business World THE LAW OFFICES OF WU & CHEUNG, L.L.P. 98 DISCOVERY IRVINE, CALIFORNIA TEL: FAX:

2 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP2 INTELLECTUAL PROPERTY Intangible assets associated with a companys brainpower and goodwill. PATENTS : a patent grants its owner the right to exclude others from making, using or selling the claimed invention in the U.S. Patent protection lasts up to 20 years from the date of filing for utility patents. Design patents last up to 14 years.

3 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP3

4 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP4 THE BLACKBERRY PATENT LITIGATION

5 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP5

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7 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP7 INTELLECTUAL PROPERTY TRADEMARKS: trademark law protects names, words, phrases, designs and the like that indicate the source or origin of a product or service. We are surrounded by trademarks everywhere.

8 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP8

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11 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP11 CASE STUDY: THE K-MART – SEARS MERGER PERFECT EXAMPLE OF A DUAL BRANDING MARKETING STRATEGY

12 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP12

13 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP13 INTELLECTUAL PROPERTY COPYRIGHTS: Federal copyright law protects writing and other forms of express. Copyright comes into existence when the work is fixed in a tangible medium of expression capable of being discerned by someone directly or through the use of a machine.

14 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP14

15 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP15 TRADE SECRETS: It is based on state trade secret law as the primary means of protecting their intellectual property. It requires no filing or registration, can be quite broad in scope, and may last indefinitely. Example: the formula for the Coca Cola soft drink is a trade secret. The owner of a trade secret is required to use reasonable measures to maintain the secrecy of the information. Example: Use of a Non-Disclosure Agreement AKA NDA. INTELLECTUAL PROPERTY

16 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP16 DUE DILIGENCE (INTELLECTUAL PROPERTY AUDIT) 1. 1.Customer / Licensee files 2. 2.Employee and contractor files 3. 3.Intellectual property acquisition files 4. 4.Patent application files 5. 5.Trademark registration files 6. 6.Patent application files 7. 7.Uniform Commercial Code (UCC) filings 8. 8.Files regarding competitors 9. 9.Research & Development files User documentation files Marketing files

17 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP17 DUE DILIGENCE (INTELLECTUAL PROPERTY AUDIT) INSPECTION OF THE TECHNOLOGY END RESULT: Better understanding of how the value of the intellectual property

18 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP18

19 DEC. 4, 2005 (C) 2005 WU & CHEUNG, LLP19 Charles C.H. Wu, Esq. THE LAW OFFICES OF WU & CHEUNG, L.L.P. 98 DISCOVERY IRVINE, CALIFORNIA TEL: FAX:


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