5SkillWriting: write the letter to persuade or attract people’s attention.Reading: Hello to the good buysListening: listen to a marketing manager talking about her company.
6Business Communication Discuss the questions:1.What are the advantages of this type of research over the more conventional data colleting processes?2.Would you agree to participate in this type of research?3.Why do you think some people do accept?
7Key VocabularyThis section provides an explanation of marketing and explains the four main aspects of the marketing process: ‘the four Ps’marketing product price place promote marketing mix identify consumer demand profitable intend refer to surprise attack outgunned territory surrender key strongholdsrage on
8Lead-in1.This exercise considers military metaphors which are often used in texts about marketing.2.Before listening to the cassette, brainstorm with students expressions used in business which include military terms.
9Words and expressionAggressive advertising, a sales campaign, staff casualties, a marketing strategy, strong-arm tactics, the cola war ( Pepsi/Coke) , the sportswear war( Nike/ Reebok), the burger war ( McDonald’s / Burger King)
10Language Focus Comparison 1.We add –er to one – syllable adjectives to form the comparative.High—higher, low lower2.We add –est to one-syllable adjectives to from the superlative.Demand for our products is high in India, higher in China but the highest demand is in Japan.3.We add –ier and –iest to adjectives ending in –y. There are irregular comparatives and superlatives.4.We add more /less and the most / the least to adjectives to two or more syllables.
12Reported speechA number of changes take place when converting direct speech into reported speech. The present tense verb ate in direct speech becomes a past tense verb were in reported speech. Such tense changes take place when the reporting verb is in the past.
13Direct speech Reported speech Present simple past simplePresent continuous past continuousPast simple past perfectPresent perfect past perfectPast perfect past perfectWill wouldCan could
14Reading hassle: problems gasoline; petrol to differentiate: to show how products are different from each otheran upgrade: making sth. work better, and do moreto make a statement about sb: to show what kind of person sb.to go out of one’s way: to make an effortfueling up : filling up
15Today, after 18 months of cutting edge research, Shell Oil is on track to make buying fuel at their 8900 service stations clearly different with a new brand initiative.This meant their buying decisions were influenced by other factors—some wanted full –serve outlets like the old days, some chose a service station depending on whether it liked safe or not.
16Homework 1.listening to the tape after class. 2.reciting the new words and the text of key vocabulary.3.writing a composition.