2Unit 3 RETAILING Objectives Language focus Skills Key Vocabulary Lead-inWritingHomework
3ObjectivesWhen the learners finish learning this unit, they should be able toproviding information on customers and servicecollecting information on customers and service.
4Language focus Make and do • we use do: 1.to take about activities without mentioning exactly what they are2.to talk about work or a task3.with a determiner +verb+-ing, to talk about activities that are repeated or take some time.
5do nothing, do your best, do research, do the typing, do a job • We use make:1.to talk about creating or constructing.2.with nouns connected with talking about sounds.3.with nouns connected with travel.
6make a complaint, make a mistake, make a suggestion, make a speech, make a decision, make plans, make money• There are many other expressions with make and do which do not follow these guidelines. It is best to learn these or use a dictionary if you are unsure.
7Skills Writing: a consumer survey report Reading: Richer Pickings Listening: store layout
8Key vocabulary retailing retailer shop store outlet chain shopping centrehypermarket superstore retailpark department store
9Lead-in1.In groups, discuss the retail business in your country. How has the business changed in recent years? What do you think are the reasons for these changes?2.Hear Janet Moore, a retail specialist, talking about the difficulties facing British retailers who try to penétrate the US market. She talk about four companies:Habitat The Virgin GroupThe body shop Next
10Words and expressionsales pitch: what salespeople say to persuade you to buy sthto do sth up: to repair sthquirky: unusual, untypicalalternative: not traditionalpushy: rude in trying to get what you want
11Locating objectsat the front, at the back, at the top,at the bottomin the middle, on the left, on the right, above, next tobetween, in front of, below, inside, behind
12Writing 1You have been asked to prepare and test a questionnaire that will be used in a consumer survey of customers of a chain of retail bookshops. The questionnaire will be used in interviews with customers to collect the following information:Customer profileCustomer satisfactionAttitudes to mail order and e-commerce
13Writing 2Write a report for the chain of bookshops, based on the information you obtained in the interviews.
14Homework listening to the tape after class. reciting the new words and the text of key vocabulary.writing a composition.