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® IBM Software Group © 2004 IBM Corporation WebSphere Commerce – Express V5.6 Fast, affordable e-commerce solutions for mid-sized companies Overview for.

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Presentation on theme: "® IBM Software Group © 2004 IBM Corporation WebSphere Commerce – Express V5.6 Fast, affordable e-commerce solutions for mid-sized companies Overview for."— Presentation transcript:

1 ® IBM Software Group © 2004 IBM Corporation WebSphere Commerce – Express V5.6 Fast, affordable e-commerce solutions for mid-sized companies Overview for

2 IBM Software Group 2 E-Commerce in 2004: Positive Outlook It wasn't all hype. For companies as well as consumers, e-commerce is hotter than ever Business Week, 2003 Networked business-to-business transactions now stand at $2.4 trillion - Forrester Research …decision makers cited eCommerce investments as having the most upside – 35% of firms will spend more next year on initiatives for transaction with buyers and suppliers online. Forrester, 2003 B2B and B2C e-commerce via the Internet continues to grow, with e-commerce returning as a business priority in Giga, 2003 e-commerce represents a growing investment within Global 2000 enterprises as they begin to move toward next-gen sell-side environments Meta Group, 2003 The e-commerce time-out has ended. Aberdeen, 2003 B2B Projects to Surge by More Than 40%, B2C Projects Increase by 20%, Evans Data Corp, % of manufacturers say that they will increase their eCommerce investment in 2004…making it the highest increase among all categories Forrester, 2003 Surveys, analyst reports indicate a major resurgence in e-commerce ¼ of mid-market firms are selling online and 30% more plan to do so in the next 12 months – AMI Partners, 2003

3 IBM Software Group 3 IBM WebSphere Commerce: Powering the Value Chain IBM – leading the industry in e-commerce 7 years proven experience and thousands of customers Leader year after year in Gartner e-commerce Magic Quadrant Built on market-leading WebSphere middleware platform Industry-leading features and ability to support variety of solutions and verticals WebSphere Commerce solutions allow you to deploy a wide variety of value chain initiatives -- from a simple online sales channel, to e-procurement, to a completely integrated multi-tier demand chain -- all on a single platform. Interact with complete context Automate best processes Deploy & Adapt rapidly & flexibly Integrate across & beyond the enterprise

4 IBM Software Group 4 Just a Few of Our Customers…

5 IBM Software Group 5 IBM WebSphere Commerce: Proud of Our Many Customers

6 IBM Software Group 6 WebSphere Commerce Solution Architecture Robust, out-of- box business processes enable best practices Built on a scalable platform designed for business integration Individualized interactions based on unique business relationships Self-service business tools to configure processes Any or all commerce initiatives built on a single, unified platform Configurable Business Processes Business Administrator Developer BUSINESS CONTEXT ENGINE CONFIGURABLE BUSINESS PROCESSES IBM BUSINESS INTEGRATION InteractIntegrate Relationships & Agreements PersonalizationGlobalizationAnalytics Marketing Merchandising & Selling Catalog & Content Trading Order Management Digital Media TOOLS Model Transform Manage

7 IBM Software Group 7 Business Context Engine: Contextual Experience Management Contextual Experience Management Understanding the customer & where they are in the sales lifecycle A consistent total experience across points of contact Use everything you know to deliver the right content, capabilities, offers Locale Profile & preferences Behavior & history Organizational attributes Role & associated workflow Policies, agreements, contracts GlobalizationPersonalization Roles, Relationships & Agreements Analytics Informs (& learns from)… Multi-channel interactions with customers Targeted offers, promotions, recommendations Rich content delivery Interactions & transactions with business customers, suppliers, partners For… ToolsTools Business Context Engine Configurable Business Processes IBM Middleware Infrastructure

8 IBM Software Group 8 The WebSphere Commerce Family Powering the Value Chain for Selling, Buying and Channel Management Commerce-Express An easily installed, affordable, yet complete solution enabling growing mid- market companies to do business on the Web. Professional Edition Deliver a consistent, personalized user experience across multiple channels to maximize customer loyalty and walletshare. Business Edition Optimize both direct and indirect channels by capturing and deploying best practices across the extended demand chain. Improved Scalability Advanced Analytics, Data Mining Collaborative Filtering Advanced Product Search Aids Digital Media Enabler Supporting on-line mgmt., sale and distribution of digital assets. Channel Management Contract and Policy Management Reseller Hosting Clustering Support Live Help Collaboration Basic B2C or B2B Storefront, Shopping Experience Targeted Marketing Business AnalyticsOrder Management Adds: Buy-Side Support Supplier Enablement Advanced Roles and Relationships Multi-round RFQ Adds: Collaborative Workspaces Entry e-Commerce Advanced Multichannel Extended Demand Chain MerchandisingPersonalization

9 IBM Software Group 9 WebSphere Commerce – Express V5.6 Quickly and easily installed and deployed Built to install and configure fast and easily SMB-friendly Starter Stores, Catalog Import Utility, lite development tools speed store creation Low total cost of ownership for a complete end-to-end e-commerce solution Packaged offering meets production, staging and development needs at 34% lower price than MSCS Streamlined design helps keep cost of services low Easy to use and administer Wizard-based tools for marketing/merchandising Intuitive product management tools to manage catalog Supports open standards, other platforms Customers not locked into proprietary platform choice Java-based, 100% J2EE-compliant, and supports Linux, i Series and Windows Helping Midmarket Firms Jump-start or Expand their e-Business "We need an infrastructure that is truly extensible so a two-person business can act, look, and feel like the best of big business. With WebSphere Commerce – Express we have an engine that can race with the big boys and win." - Bruce Camber, Director, Small Business School There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it weve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us.– Bob Ernst, IT Mgr., Mike Castrucci Chevrolet NEW! V5.6 GA 4/30

10 IBM Software Group 10 WebSphere Commerce – Express V5.6: Designed for Medium Businesses Quick Install lets you start building your store in a little over an hour Starter Stores and Catalog Import Utility get your store online fast New lite development environment Intuitive wizard-based GUI of marketing, site admin tools makes it easy to manage site, create promotions, campaigns Competitive feature set delivers capabilities needed to get started plus advanced features to grow into All features offered consistently across all platforms Everything required for production, staging and site development in one package - a complete end-to-end e- commerce solution for B2C or B2B Easy to Install Easy to Manage Right Function Complete Solution Easy to Integrate Easy to Learn/Use Extensible, Flexible Affordably Priced 100% Java-based, J2EE-compliant; WAS-consistent for easy integration Includes DB2 Express and co-exists with other Express offerings such as WAS Express, Portal Express Store Configurator and Change Page editor w/ simple GUI make it easy to update store - no JSP or Java skills required! Intuitive Product Mgmt. Tool lets business users easily manage catalog, pricing etc. At only $20K per processor you get everything you need for production, staging, development at one affordable price point – 34% less than MSCS! Upgrades to Professional or Business Edition; credit given for WCE purchase 100% of customized code migrates as is Supports Windows, i Series, Linux/Intel

11 IBM Software Group 11 WebSphere Commerce – Express V5.6: Delivering Improvement Across the Entire Project Timeline Install and configure Create Store Look/Feel Create Catalog Backend Integration Test and Deploy Focusing on time to value from installation and deployment through site lifetime… Customize Store Features Manage and Maintain Store Model Improvements Simpler, easier to understand/customize Catalog Import Utility Speeds catalog creation Uses Excel spreadsheet as input Lite Development Environment 85% faster start-up Memory footprint reduced by 2/3 WBI Modeler Process Maps Crisply lays out all WC processes, reducing customization cost Great tool for partners Faster Install Time WCE portion 50% faster Better Install Screens Improved Messages Improved UI for Business Users 50-75% fewer steps Time on task better by as much as 193% User sat. improved as much as 60%

12 IBM Software Group 12 WebSphere Commerce - Express: Quick Install Saves Time and Effort From shrink-wrap to full installation faster and in fewer steps than the competition Variety of topologies supported Quick Install for one server implementation Custom Install splits stack out on up to three servers Installation complete. Pop in a few CDs and go to lunch – youll be ready to publish and begin customizing your store site when you get back.

13 IBM Software Group 13 WebSphere Commerce – Express: Express Starter Store Streamlines Customization Delivers all the core capabilities required for a basic B2B or B2C store front – and easily allows more advanced features to be configured if needed

14 IBM Software Group 14 WebSphere Commerce – Express: Complete Set of Powerful, Easy to Use Tools for LOB Users

15 IBM Software Group 15 Change Store Style WebSphere Commerce – Express: Store Editing Tools Change Page Text Change Store Colors Add Banner Giving midmarket business users more control over the look and feel of their e-commerce site

16 IBM Software Group 16 WebSphere Commerce – Express: Marketing, Merchandising and Selling Capabilities Guided Selling Discounts & CouponsTargeted Campaigns & Promotions Hello Allison – Welcome Back! Provides a powerful, industry-leading set of features to help you drive customer loyalty and maximize site revenue Campaigns

17 IBM Software Group 17 WebSphere Commerce – Express: Marketing, Merchandising and Selling Capabilities Cross-Sell, Up-SellPackages,Bundles Auctions

18 IBM Software Group 18 WebSphere Commerce – Express: Intuitive Catalog and Content Management Tools Product Management Tooling Empowering business users to create, update and manage online catalog data with full control of features and attributes

19 IBM Software Group 19 WebSphere Commerce – Express: Additional B2B Capabilities Requisition ListMembers Only LoginPurchase Orders Purchase Order Number

20 IBM Software Group 20 WebSphere Commerce – Express: Powerful Analytics Data Warehouse Technology 87 source extraction tables Over 200 data expansion tables for easy data access Extract, Transform and Load Predefined extractions Custom and enhanced extractions Tight Commerce Accelerator Integration throughout Analytic information accessible from the Business Users Interface Reporting Framework for Information Delivery 250 Delivered Reports Report Integration Kits for 3rd Party Reports Information Builders Cognos Brio Crystal

21 IBM Software Group 21 WebSphere Commerce–Express Pricing vs. MSCS: 34% Less! The pricing scenario vs. Microsoft you and your customers have been waiting for!

22 IBM Software Group 22 WebSphere Commerce – Express helps Mike Castrucci Chevrolet Start Selling Fast Up and selling in just five weeks… New site is driving thousands of hits each day There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it weve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us. – Bob Ernst, IT Mgr., Mike Castrucci Chevrolet

23 IBM Software Group 23 WebSphere Commerce – Express: Summary Affordable, but Complete - priced 34% less than the leading competitor with all-in-one licensing to meet your production, staging, development needs Quickly and Easily Installed - getting you ready to begin creating and customizing your site in as little as one hour - resulting in lower service costs Easy to Implement - Express store model and fast-path guide gets you to your production site fast Ready Now, but Built for the Future with the capabilities you need to get started now out-of-the- box and advanced features you can grow into Jump-start or expand your online presence with a fast, affordable solution tailored to your needs that can generate immediate business value and rapid ROI Easy to Administer and Manage - with wizard-based tools letting you manage your site effectively without special technical skills Reliable and Robust - built on WebSphere, a rock-solid e-business infrastructure that can level the playing field with larger companies Built on Open Standards, WebSphere Commerce-Express frees your company from proprietary platform restrictions

24 IBM Software Group © 2003 IBM Corporation Thank You Business Partner Name, date, contact

25 IBM Software Group 25 BACKUP

26 IBM Software Group 26 IBM WebSphere Commerce: The Industry Leader in e-Commerce Software & Information Industry Association Codie Awards (SIIA) Best eBusiness Solution Best eCommerce Solution Gartner eCommerce Magic Quadrant

27 IBM Software Group 27 Faster Time to Value / Lower TCO Integrated People, Processes, Info SMB Appeal B2C MultiChannel Enablement Single Integrated Platform Improved Business User Experience B2B Extended Demand Chains WebSphere Commerce V5.6 Announcement Summary ToolsTools Business Context Engine Configurable Business Processes IBM Business Integration WebSphere Commerce Solution Enhancements Designed to integrate people, processes, and information Tied to core offerings Release Themes Enhancements reflected in all Solutions / offerings Map to capabilities Solution Architecture Single, Integrated platform powered by the Business Context Engine Announcement 4/20, GA 4/30

28 IBM Software Group 28 WebSphere Commerce Portfolio Pricing WebSphere Commerce Business $125K / processor –WebSphere Commerce Developer Business $25K / seat WebSphere Commerce Professional $80K / processor –WebSphere Commerce Developer Professional $15K / seat WebSphere Commerce – $20K / processor (includes maintenance) –includes production, staging, one developer edition seat; limited two processor environment –additional WebSphere Commerce Developer Express Edition seats available at $3.5K / seat

29 IBM Software Group 29 WS Commerce – Express V5.6: Customer View Cant afford costly deployment Need for basic B2B support as well as B2C Need for easier to use LOB tools Need quick, easy development environment after partner-handoff Starter stores improved, catalog import utility speeds time to value New B2B starter store with basic PO support Improved usability & visual design of LOB tooling New, lighter/faster dev environment Customer Pains Key Features Implement an end-to-end solution with an affordable up-front investment Reduce implementation time & effort Easier to use tools for LOB users Customize, extend & grow at your own pace Benefits WebSphere Commerce – Express greatly improves customer time- to-value in v5.6 with faster install, simpler, more streamlined store design, easier to use business tools, catalog import utility, a new lite development environment and new B2B features – keeping store deployment costs under control

30 IBM Software Group 30 WebSphere Commerce-Express vs. Professional Edition

31 IBM Software Group 31 Things Remembered Integrated Solution Assure trading partners of merchandise availability Reduce inventory risk by closing the gap between the order acceptance and inventory management processes A new open standards-based order request solution, delivered as Web services, with the ability to integrate with any standard e-commerce site Utilized the build-to-integrate capabilities of WebSphere Studio, Commerce, Application Server and MQ product families Business benefits Projected 50% annual increase in conversion rate Anticipated 8-10% rise in average sales transaction value Significant reduction in inventory risk and overhead expenses for Things Remembered and trading partners Ability to attract and maintain broad trading base by ensuring inventory availability Our Web Services solution will improve our ability to deliver responsive, personalized, high-quality service to our customers and trading partners. IBM has strengthened our ability to succeed. Mark Fodor, Cole National Challenge Solution

32 IBM Software Group 32 Anaconda Sports Scores With WebSphere Commerce Technology Benefits: 6-week development and implementation cycle Scalability to handle 67% increase in unique visitors Business Benefits: Projected 100% payback within a year 20% increase in online sales over a 3-month period Elimination of high fixed costs Outmoded Web site, not integrated with fulfillment or credit verification, prevented Anaconda from meeting customer demands and caused high maintenance costs. New hosted e-commerce solution integrated with back-end systems. Based on WebSphere Commerce, WebSphere Application Server and DB2. "We were busy answering complaints, handling emergencies and performing wasteful manual tasks to get our orders out. We couldn't satisfy our customers, so they were going elsewhere." - Rob Meyer, Director of Internet Services, Anaconda Sports, Inc. Solution Challenge

33 IBM Software Group 33 B2B Direct Sales Portals: Solution Snapshot B2B Direct Sales Portals provide 24/7 visibility and enhanced productivity that builds on traditional direct sales channels for midmarket Wholesalers B2B Sales Portal Traditional Channels Face-to-face Call center Fax

34 IBM Software Group 34 WebSphere Commerce – Express: Delivering Key B2B Direct Sales Portal Capabilities Business A Business C Business B B2B Direct Sales Portal Structured Processes Requisition lists Dynamic Negotiations Auctions Purchasing and Productivity tools Order Management, Customer Support Targeted marketing to maximize online B2B purchases Product Location Aids Guided Search Parametric Search Automated cross-sell, up-sell

35 IBM Software Group 35 So…just what is keeping you up at night? Unable to quickly react to market changes Cant integrate with and leverage key backend systems Current site hard to maintain & cant meet emerging needs Margins – thin and eroding Unsettled economy (picking up again?) Customer expectations increasing Increasing competitive pressures Limited IT, business staff Distributors and resellers find us hard to do business with Complex, heterogeneous IT environment

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