1. UNIVERSIDAD PANAMERICANA
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
UNIVERSIDAD PANAMERICANA
7° SEMESTRE
ESCUELA DE ADMINISTRACIÓN Y FINANZAS

2. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Course Professor:
MBA Alicia Ma. Esponda Cascajares
Home phone:
Mobile phone:
August 5th, 2002

3. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Course Assistant & Coordinator:
MBA Fernando Vargas Hernández
Mobile phone:
Office phone: ext. 1001
Office phone: ext. 5015
August 5th, 2002

4. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Course Schedule: From Aug 5th, 2002 through Dec 16th, 2002
Days
Time
Building Room
Mondays
4:30 to 6:00 pm
2NR
# Hours/attending classes
1.5 hours
# Hours/non-attending classes
Total hours in 17 classes
51 hours

5. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Abilities to develop:
Negotiation
Team work
Second language
Use of technology

6. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Simulator: BPG The Business Policy Game An International Simulation
Summary: This computerized simulation provides students with an exciting, dynamic environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management.

7. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Challenged to: Prepare and implement a strategic business plan, including:
Statement of mission
Vision
Objectives
Strategies
In order to: Support your decision making

8. Company Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Company

9. Marketing Finance Company Production Management
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Marketing
Finance
Company
Production
Management

10. Finance Marketing Company ECONOMIC ENVIRONMENT Production Management
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Finance
Marketing
Effects of
Company
ECONOMIC ENVIRONMENT
Production
Management

11. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Organization: 6 competing teams 6 5 4 3 2
TEAM 1

12. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Type of class:
Full attendance classes:
Plenary session
Feedback sessions
Exams

13. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Each feedback session will include :
Feedback on results
Comparisons against previous quarters
Comparisons against other companies
Analysis of the effects of the financial, commercial and of production decisions
Q&A

14. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Each plenary session:
2 or 3 teams will explain what they have done.
Compare themselves against other companies.
Say if they are satisfied with their results and why.
Q&A from other teams.

15. www.vamisa.com/UP Month AUG SEP OCT NOV DEC
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Sessions schedule:
Month
AUG
SEP
OCT
NOV
DEC
Plenary sessions
5, 12, 19
9, 30
21, 28
18, 25 2
Feedback sessions 26
2, 23 14
4, 11
BPG results
1, 8, 15, 22, 29
6, 20, 27
3, 10, 17, 25
BPG decisions
4, 11, 18, 25
2, 16, 23, 30
6, 13, 20 25

16. http://67.70.179.142/simulacionna www.vamisa.com/UP
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Assignments, Forum, Class Content, evaluations, etc.:
Will be posted on Web Page

17. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Final evaluation:
Grade type: Number grade (0-10)
Grade percentage:
30% Final Exam
20% Mid - Term Exam
25% Supported decisions & Participation
15% Assignments
10% Attendance

18. Company Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Company

19. Company Merica 1 local Merica 2 local Merica 3 local Sereno 1 foreign
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Merica 1
local
Company
Merica 2
local
Merica 3
local
Sereno 1
foreign

20. Company USA MEXICO Merica 1 Sereno 1 Merica 2 Merica 3
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
USA
MEXICO
Merica 1
Plant & Sales Office
Sereno 1
Sales Office
Company
Merica 2
Sales Office
Merica 3
Sales Office

21. Finance Marketing Company ECONOMIC ENVIRONMENT Production Management
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
USA
MEXICO
Finance
Marketing
Effects of
Company
ECONOMIC ENVIRONMENT
Production
Management

22. Company ECONOMIC ENVIRONMENT USA MEXICO
Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
ECONOMIC ENVIRONMENT
USA
MEXICO
Finance
Company
Marketing
GDP
EXCHANGE RATE
CPI
Management
Production
INTEREST RATE
ETC.

23. GDP FORECAST WHAT WHY HOW WHERE WHEN PROGRAM SALES EFFORTS Finance
Management
Production
Marketing
FORECAST
WHAT
WHY
HOW
WHERE
WHEN
PROGRAM
SALES
EFFORTS
GDP
+ INCREASES
= SAME
- DECREASES

24. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
ANALIZE THE BUSINESS:
Historical data
Economic environment
Competitors
Demand
Product
Prices, etc.

25. LEARN THE RULES Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Finance
Management
Production
Marketing
FORECAST
COORDINATE AREAS
Production schedule
Price
Bank loan
R & D
Capacity adjustment
Advertisement
Bond issue
Training
Construction
Sales people
Dividends
Second shift
Commissions
& Salary
Time CDs
Model & Quality
Sales orders

26. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Teams: 4 to 5 players in each team
Company 1 Christian Ablanedo, Vanessa Elvira Aguilar, Jacques Javier Arana, Alejandro Avila
Company 2 Emmanuel Pontones, Jesús Alberto Revuelta,
Desiree Rousseau, Tania Berenice Serrano
Company 3 Jorge Alberto Chapela, Oliver Davila,
Cintia Areli Espinosa, Ilse Ma. Guadalupe Galicia

27. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Company 4 Gerardo Llorentes, Paola López,
Juan Carlos López, Claudia Alejandra Macín
Company 5 Jaime Alejandro Barrios, Sergio Orlando García,
Mazmeth Gómez, Mónica Gabriela Maldonado,
Nerea Soraluce
Company 6 Sofía González, Alma González,
Daniel Guadarrama, Arturo Hernández

28. Simulación de Negocios y Toma de decisiones
Business Simulation & Decision Making
Preliminary assignments for August 12, 2002:
Organizational chart by Company (CEO, Finance, Marketing, Production, etc.)
Copy manual
Read the player´s manual
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