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IT for Rural development: One Tambon One Product APAN 2002 Pisuth Paiboonrat National Electronics and Computer Technology Center Community Products Information.

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Presentation on theme: "IT for Rural development: One Tambon One Product APAN 2002 Pisuth Paiboonrat National Electronics and Computer Technology Center Community Products Information."— Presentation transcript:

1 IT for Rural development: One Tambon One Product APAN 2002 Pisuth Paiboonrat National Electronics and Computer Technology Center Community Products Information Services

2 Internet Tambon MahadThai.comMahadThai.com MoIMoIMoACMoAC AINAIN NECTECNECTEC ARSINARSIN ECRCECRC BAACBAAC Customers 3.5 million Customers Standard & Certification Grade-A 2 M Grade-B 1 M Grade-C.5 M RegistrationRegistration Farmers 5 M Products 200 Agriculture Cooperatives 958 Farmer’s Group 3,564 House-wife Group 1, Tambon SelectionSelection Standard & Quality E-commerceE-commerce ThaiTambon.comThaiTambon.com Ministry of Industry Dept. of Industrial Promotion SmeThai.netSmeThai.net Community Business ProductsProducts Basketry weaving FabricFabric AgricultureAgriculture Food preserved LeathersLeathers HandicraftsHandicrafts MiscellaneousMiscellaneous TambonTambon ProductsProducts

3 Easy Commerce : learning new production know-how, standard & quality e-Commerce : learning market intensive Upgrade to e-Commerce Upgrade to e-business Agriculture & Food preserved MiscellaneousHandicraftsFabricBasketry/weavingEco-tourism ProducersProductsStandard&qualityMarketingConsumersNetworking Payment gateway LogisticsCertificationTaxationServices Products R&D e-Business : Complete production & marketing management International payment gateway International Logistic ISO International Services Market places networks Production networks 1T1P data warehouse Trusted Mark

4 CommunityCommunity TeleCenterTeleCenter ThaiTambonThaiTambon DataWarehouse Communitysustainability StakeholdersStakeholders Back Office E-commerceE-commerce Others Outlets Sustainable Improve R&D Stability & Security KnowledgeKnowledge Enterprise Resource Planning

5 Mapping Data Category-1Category-1Category-2Category-2Category-3Category-3Category-...Category-... detailsdetails Standard & quality KPI Selected items Value added ThaiTambon On web Trade hub evaluation Thai Plaza Supply chain Value chain Cluster Prototype of Thailand Local Product Payment gateway Delivery gateway TeleCenter Easy Commerce E-Commerce E-business

6 Products categories Leather Goods Leather Goods Agricultural Products and preserved Food Agricultural Products and preserved Food Fabric Products Fabric Products Basketry/ weaving Basketry/ weaving Handicrafts Products Handicrafts Products Miscellaneous Products Miscellaneous Products Eco-tourismEco-tourism

7 Product type AgenciesThaitambonCDDCPDDoAEDIPBAAC Agriculture Food preserved Fabric Basketry/wea ving Handicrafts Leather Miscellaneous Eco-tourism Table 1 Products under supervised by various agencies

8 Agriculture & Food preserved products AgenciesThaitambonCDDCPDDoAEDIPBAAC Agriculture Food preserved Table 2 Shows detail of products in each product category.

9 Agriculture & Food preserved products Standard & Quality Thailand Industrial Standard Thailand Agriculture Standard FDAISO Code of conduct URL Agriculture Food preserved Table 3 Standard & Quality

10 Agriculture & Food preserved products Potential Products Standard/QualityProductivity Cost of production YesNoEnoughNoYesNo Agriculture Food preserved Table 4 Products with potential for Easy-commerce

11 Agriculture & Food preserved products Certificates One Tambon One Product DoAEMoIBAACCCPOthers Agriculture Food preserved Table 5 Products with certification.

12 Agriculture & Food preserved products Value Added Products design Label Nutrition Facts PackagingLogisticPreservation Agriculture Food preserved Table 6 Products with value added ( Ready for e-commerce)

13 Agriculture & Food preserved products Market Components Supply Chain Value Chain Cluster Cost of production Retail price Gross benefit Agriculture Food preserved Table 7 Marketing components (Ready for E-commerce)

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17 2,000 villages 5,500 villages 7,500 villages Mile Stone


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