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How information technology and international communications challenge tourism in a turbulent world Omar Moufakkir Professor, Tourism Management Lector.

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Presentation on theme: "How information technology and international communications challenge tourism in a turbulent world Omar Moufakkir Professor, Tourism Management Lector."— Presentation transcript:

1 How information technology and international communications challenge tourism in a turbulent world Omar Moufakkir Professor, Tourism Management Lector Tourism4Peace CHN University The Netherlands

2 The Good, the Bad, the Ugly of ICT The reality is that for many the world is opening up as information technology reduces the friction of distance (Kelly, 2006) The other reality is that for many the world is closing up as the use of information technology widens the communication gap between people, among and within nations (Omar)

3 Advertising COMMUNICATION Culture of Peace at Origin Culture of Peace at Destination Media coverage Home Perception Image Tourism School Nation Branding in a Challenging World in Challenging Times Investment Arrivals

4 Advertising: Low exposure Suicide Bombing & Politics of Repression! Politics of Repression & Suicide Bombing! Culture of Peace Culture of Conflict Media coverage: Positive low Negative high Home: Low & Negative Stories Image Perception Tourism School: Low exposure of Positive Stories Nation Branding in a Challenging World in Challenging Times Investment Arrivals COMMUNICATION you name it! Bottom-line

5 TV coverage: Positive low Negative high COMMUNICATION ImagePerceptionTourism

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10 Agenda Setting: Israel and Tourism Deterring effect Stereotypical reporting on terror harms Israel´s economy

11 Israeli officials complain that the international press gives the country a warlike image by focusing on its military might and the string of conflicts with its Arab neighbors. Anju S. Bawa, THE WASHINGTON TIMES, December 5, 2006

12 Internet Content COMMUNICATION ImagePerceptionTourism Suicide Bombing & Politics of Repression Politics of Repression & Suicide Bombing shady220shady220 (5 months ago) jews are supposed to be living in exile from god so they should not have a state AIPACBARF (3 weeks ago)AIPACBARF Israel is a disgrace to Jews world-wide. It would be a blessing to see them go... kaparaalhaismukkaparaalhaismuk (3 weeks ago) Arab apartheid forever, no jews/christians allowed to immigrate to arab countries ever. Arab apartheid forever! An Analysis of blogging Content

13 AxelofBavariaAxelofBavaria (3 months ago) I never understood why Israel bothers to use bulldozers, when they could use bombs instead. Bombs dropped from a plane and artillery shells are + way faster + cheaper + safer ( for the Israelis - no bulldozer driver and crew to be endangered in a terrorist-infested place ) + and last but not least: Much more fun ! So pleaaase, Israel: Don't bulldoze any more terrorists' homes ! Blow them up instead ! Internet Content ImagePerceptionTourism Culture of Hatred

14 mi6QBranch (4 months ago) mi6QBranch (4 months ago) mi6QBranch Pulllleeeeaaaase. This is the biggest piece of propoganda for the terrorist's there is. Israel just want's to be left in Peace. Tell the lazy Palestinians to get their act together and build a country instead of looking to place blame on their plight act. They bring it on them selves. If they got their act together and joined civilization, they might even get a hand from Israel in rebuilding their country. But don't feed us this horseshit. Pulllleeeeaaaase. This is the biggest piece of propoganda for the terrorist's there is. Israel just want's to be left in Peace. Tell the lazy Palestinians to get their act together and build a country instead of looking to place blame on their plight act. They bring it on them selves. If they got their act together and joined civilization, they might even get a hand from Israel in rebuilding their country. But don't feed us this horseshit. Internet Content ImagePerceptionTourism Culture of Hatred

15 shmouts (5 months ago) shmouts (5 months ago) shmouts the arabs will never get their shit together the arabs will never get their shit together asyuraworld (5 months ago) asyuraworld (5 months ago)asyuraworld israel became terrorist is because they have american dady. israel became terrorist is because they have american dady. Internet Content ImagePerceptionTourism Culture of Hatred

16 Internet Content ImagePerceptionTourism Culture of Hatred There is a struggle to win hearts and minds Culture of Hatred Culture of Peace Winners & Losers WE WE Fight We Earn US Them Winners

17 Theo Same old story:killing, killing, killing, nothing but killing, yesterday, today and tomorrow! So tell me: why do I have to watch the news? If they cant solve their own shit, who can? The resulting tension/violence will cause more fear The question has baffled scientists through the ages REASON! FAITH! Translated into a culture of Apathy and even anger

18 It is a reflection of what may be seen as a paradigmatic shift in international public opinion from an acceptance of violence as a legitimate means of pursuing national interests to a perception that peace is preferable and achievable According to the Anholt Nation Brands Index - an analytical ranking of the world's nations as brands, the survey recently polled 25,903 online consumers from 36 countries in North America, Europe, Asia and Latin America. According to the Anholt Nation Brands Index - an analytical ranking of the world's nations as brands, the survey recently polled 25,903 online consumers from 36 countries in North America, Europe, Asia and Latin America. Israel finished dead last in the survey, behind Estonia, Indonesia and Turkey

19 Meeting the challenges of Internet/PR Us! Thinking differently Us! Thinking differently Understanding influence Understanding influence Listening Listening Engaging Engaging Facilitating Facilitating Getting attention Getting attention The Balance of Public Relations as qualitatively perceived by Theo & Co (Hill & Knowlton) PR Of Peace PR Of Conflict PR Of Conflict PR Of Peace The Balance of Public Relations that is needed by Theo & Co

20 Strategy: Terrorist attacks Religion Objective: Instigate terror Goal: Instigate retaliation Goal: Gain support of the Muslims Objective: Radicalize Muslims Jihad Goal: Return Muslim culture to power and respect Strategy: Science Religion Objective: Re-create a culture of peace Goal: Understanding and respect Goal: Re-gain support of the Muslims Objective: Re-build hope Ijtihad Goal: Re-turn Muslim culture to power and respect Reclamation of Islam: A religion of Hard Work A religion of Science A religion of Peace JIHAD IJTIHAD Jisutsi strategy Faith strategy

21 REPRESSION HOPE IMAGE Mrs. Livni told the Tel Aviv gathering that she would like to project a more inviting image of the Jewish state. Mrs. Livni told the Tel Aviv gathering that she would like to project a more inviting image of the Jewish state. Israel Embarks on PR Face- Lift; Hopes to Redo Image Abroad. Anju S. Bawa, THE WASHINGTON TIMES December 5, Page Number: A01. The task of branding Israel must itself be branded

22 Advertising: More Other than religious sites At primetime COMMUNICATION Culture of Peace at Origin Culture of Peace at Destination Media coverage: The other + realities Home: Success stories Perception Image Tourism School Branding of Nations in a Challenging World in Challenging Times Investment Arrivals IJTIHADHOPE

23 Peace is too complex to leave it to reason alone Peace is too simple not to have it

24 O, wonder! How many goodly creatures are there here! How beauteous mankind is! O brave new world, That has such people int! THE TEMPEST V, i. 181 A story to the Israelis A story to the Palestinians A story to the Arabs A story to the Muslims A story to the Jews A story to the Christians A story to the World Shared Dreams

25 Enough with being right; lets be attractive Friedman I. (2006), Jerusalem Report, 27th November, p. 48 Omar Moufakkir, Tel Aviv, March 21, 2007

26 This is Fontaine Igor …. Following is my PEACE architectural/piece of art dream…. What is it!?


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